The Media Lions at Cannes International Advertising Festival were awarded on Tuesday June 22. The Media Jury, chaired by Nick Brien, President and Chief Executive Officer of Mediabrands, shortlisted 211 entries out of the 1840 competing and awarded 122 winners, 20 Gold, 30 Silver and 71 Bronze Lions. Media Agency of the Year was Dentsu Tokyo, Japan. The Gold winners of the Young Lions Media Competition were the Australian team made up of Lauren Cassar, Communications Strategist and Tristan Burrell, Media Planner, both from Universal McCann.
Gold Media Lions
- La Sirena, Dynamic Overlays, Pages BBDO Santo Domingo, Dominican Republic
- Nissan Micra Ceiling Cinema, TBWAGermany, Berlin, Germany
- Lexus USA, Reinventing the Magazine
- Nissan Be The News, Lew\Lara\TBWA Sao Paulo, Brazil
- AEG Electrolux, The World Is Noisy Enough, Zenithoptimedia International London, UK
- Veritas Spiriti, Check Them, McCann Erickson Group Skopje, Macedonia
- The Clorox Company, Reverse Graffiti Project, Green Works, DDB West, San Francisco, USA
- Football Federation Australia, The Missing ‘H’, Lowe Sydney, Australia
- Axion, Banner Concerts, Boondoggle, Leuven, Belgium
- Burger King Whopper Sacrifice, Crispin Porter + Bogusky, Boulder, USA
- Sony Music, Wish I Could Be True to Myself, Juju Spontania, Dentsu Tokyo, Japan
- Mars Chocolate Bar, Strauchanie Sponsorship, Starcom, Melbourne, Australia
- Nestle Baci Perugina Chocolate, From Giovanni to DonGiovanni, Armando Testa, Turin, Italy
- Gillette Mach 3, To Shave Or Not, Mediacom Media India, Mumbai, India
- Toyota Aygo, Car Dance Party (2), Happiness Brussels, Belgium
- The Zimbabwean Trillion Dollar Campaign (2), TBWAHuntLascaris, Johannesburg, South Africa
- Tourism Queensland Best Job in the World, CumminsNitro, Brisbane, Australia
- Walmart, Sustainability, Mediavest USA, New York, USA
Silver Media Lions
- Mastercard, 12 Chimes of the Bell, Universal McCann, Madrid
- Radio Station Studio Brussels, Changed Opening Credits & Episodes, Mortierbrigade, Brussels, Belgium
- IKEA Austria, IKEA Cinema Catalogue, DDB Germany, Berlin, Germany
- Dubai Healthcare City, Lump, Impact Plus (BBDO) Dubai, United Arab Emirates
- Westfield, Grazia Inside, Arena BLM, London, UK
- PreservePlanet.or, Wild Trapped Animals, DDB Costa Rica, San Jose,
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