Jim Beam| Guys never change. Neither do we.

Jim Beam, founded in 1795, is currently the best selling brand of bourbon in the world,Jim Beam is positioned as the bourbon whiskey for real men. Of course the “real men” stereotype involves interaction with the opposite sex, at a shallow level

THE IDEA
GUYS NEVER CHANGE. And one thing that never changes is that guys have been debating meaning-
less crap since 1795. We love to get together, argue our opinion on any topic, and one-up each other. And we do this best when we’re drinking Jim Beam together.
Lets own this behavior. Brand it. Instigate it. Celebrate it.

Puppies

Jim Beam guys know that the cute factor is worth investing in, just to get the attention of women.

Girls

Jim Beam guys stop what they’re doing when they notice a good looking woman passing by, together.

Advertising Agency: Energy BBDO, Chicago, USA
Art director: Tod Hoffmann
Copywriter: Al Wyatt
Photographer: Tony D'Orio

Filming was shot by director Zach Martin via BOB Industries, Los Angeles. Editor was Matthew Wood at The Whitehouse Post. Post production was done at Filmworkers Club, Chicago. Music and audio were produced atEarhole Studios, Chicago.
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Guys never change. That’s the message in this billboard advertising campaign for Jim Beambourbon from Chicago, which won a bronze at the 2010 Clio Awards. Guys never ask for directions. Take Christopher Columbus for example. Guys never change. And neither does Jim Beam. See our earlier story on the TV advertising campaign.