The D&AD Awards were presented in a ceremony last night in London. The Black and Yellow Pencils, highly regarded in the advertising and design industries, are presented for work in thirty disciplines of design, advertising and creative communication. The solid beech awards are filled, sealed, masked, sanded, primed, painted, sprayed, printed, glossed and packed for a limited number of creatives from around the world.
D&AD President Garrick Hamm said, “The breadth of creative work that’s been awarded this year is exceptional. We’re in the midst of a challenging time, and this work shows what the industry is capable of. The four Black Pencil winners demonstrate the power and all-encompassing nature of creativity – in education, politics and even in the change in our pockets. These winners are more than just great pieces of communication, they change our behaviour and touch our lives.”
Black Pencils
The Black Pencil is the creative industry’s most elusive prize, only awarded for truly groundbreaking work. This year four Black Pencils were awarded, two of them to Droga5.
- BMW Kinetic Sculpture, by Art+Com, Germany, for Environmental Design in Installations.
- The Royal Mint, New Reverse UK Coin Designs, by Matt Dent, for Applied Print Graphics in Graphic Design.
- New York City Department of Education, Million, by Droga5, for Integrated.
- Jewish Council of Education & Research, The Great Schlep, by Droga5, for Writing Viral.
Yellow Pencils
54 Yellow Pencils were also awarded in recognition of work that sets new benchmarks in creative excellence.
- Chrysler Korea Jeep In Two Worlds, by BBDO Proximity Malaysia, for Art Direction in Poster Advertising
- Alka Seltzer For Whatever campaign, by CLM BBDO, France, (2) for Art Direction in Press Advertising, and Newspaper Press Advertising Colour in Press Advertising.
- Tooheys Extra Dry TED696 Project, by BMF Australia, for Branding in Printed Material.
- Velocity Films Researchers Wanted, by JWT South Africa, for Broadcast Innovations.
- BMW Kinetic Sculpture, by Art+Com, Germany, for Digital Installations.
- British Airways Cloud, by Troika Design, UK, for Digital Installations.
- Flash Bistrotheque, by David Kohn Architects, UK, for Leisure Tourism in Environmental Design.
- Architectural Association [C]Space DRL10 Pavilion, by Nex Architecture, UK, for Public Space & Community in Environmental Design.
- White Road Mediterranean Sculptor’s Symposium, Bijela Cesta ‘U isceKivanju Kise’, by Studio Rasic, Croatia, for Public Space & Community in Environmental Design, .
- Casa Panama, by Studio mk27, Brazil, for Environmental Design, Residential.
- Kiddi Corporation Ply Exhibition, by Dentsu Inc. Tokyo, Japan, for Environmental Design, Temporary Exhibitions.
- Travel Oregon The Book of Oregon, Wieden+Kennedy, USA, for Graphic Design in Catalogues & Brochures.
- WERK Magazine, WERK No. 16, Joe Magee Special, by Work Advertising Pte Ltd, Singapore, (2) for Catalogues & Brochures in Graphic Design, and for Illustration in Magazine & Newspaper Design.
- IKEA Germany Bigger Storage Ideas, by Ogilvy Frankfurt, Germany, for Environmental Graphics in Graphic Design.
- Coca Cola Identity/Classic Can/Ident, by Turner Duckworth, London & San Francisco, UK, for Integrated Graphics in Graphic Design.
- Flora S.A Meet Wally’s Heart, Lowe Bull, South Africa, for Integrated.
- Publico, Portugal, for Entire Newspapers in Magazine & Newspaper Design.
- New York Magazine, by Brain, New York, USA, for Magazine Front Covers in Magazine & Newspaper Design.
- UN Voices Project, Saatchi & Saatchi, Australia, for Mobile Marketing.
- Honda Ke-tai Traveler K-TRA, by Dentsu Inc. Japan, for Mobile Marketing.
- Sydney Dogs & Cats Home Throw Us A Bone, M&C Saatchi/Mark, Australia, for Mobile Marketing.
- Gnarls Barkley Who’s Gonna Save My Soul, by Radical Media, USA, for Animation in Music Videos.
- Bjork, Wanderlust, by Ghost Robot, USA, (3) for Music Videos, Art Direction in Music Videos, and Special Effects in Music Videos.
- Will Young, Changes, Academy Films, UK, for Cinematography in Music Videos.
- Radiohead, House of Cards, Zoo Film Production, USA, for Music Videos.
- Sagami Original 0.02 Condom, Love Distance, GT Inc, Japan, for Digital Advertising Campaigns in Online Advertising.
- Burger King Whopper Sacrifice, by Crispin Porter + Bogusky, USA, for Digital Innovations in Online Advertising.
- Barnardo’s, Break the Cycle, by BBH, UK, for Online Advertising.
- Ichida Garden, Newspaper to Newspaper, by Dentsu Inc. Tokyo, Japan, for Packaging Design.
- Wptt Contraceptive Trouble Maker Campaign, by HanTang Communications Group, China, for Packaging Design.
- Das Commitee, Faces of Evil, Germany, for Photography in Book Design.
- Harvey Nichols Bristol Store Wallace & Gromit campaign, by DDB London, UK, (2) for Poster Advertising Campaigns and Newspaper Press Advertising Colour in Press Advertising.
- Nova Radio, Vinyl Campaign, by Y&R France, for Poster Advertising Campaigns.
- Quantum Saddle, by Seymourpowell, UK, for Leisure in Product Design.
- Apple MacBook Air, by Apple, USA, for Product Design.
- MARS Skittles Pinata, by TBWA\Chiat\Day, USA, for TV Commercials 41-60 seconds in TV & Cinema Advertising.
- More4 Stanley Kubrick Season, by Channel 4, UK, for TV Promotions, Stings & Programmer Junctions, TV & Cinema Communications.
- Coca Cola It’s Mine, by MJZ, USA, for Special Effects in TV & Cinema Crafts.
- Radiohead in WOWOW campaign, by Bascule Inc, Japan, for Interface & Navigation in Websites.
- Frito-Lay Doritos Hotel 626, by Goodby Silverstein & Partners, USA, for Microsites in Websites.
- Frito-Lay Tostitos NOLAF, by Mekanism, USA, for Microsites in Websites.
- Comcast Rabbit, by Goodby Silverstein & Partners, USA, for Writing for Advertising in TV & Cinema Advertising.
- Orange Goldspots campaign by Mother London, UK, for Writing for Advertising, TV & Cinema Advertising.
- Asbury & Asbury, Corpoetics, UK, for Writing for Design in Graphic Design.
- Christopher Doyle, You, me and everyone I know, Australia, for Writing for Design in Graphic Design.
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