“Benefiting from the name of the newspaper, Al Balad (The country), an ear panel was booked as a continuation of the publication logo on the anniversary campaign launch date creating a bold statement “The Country is Celebrating”. As a revealer, an inside half page was booked on the same day carrying Spinneys logo, offers and 11th year anniversary logo. Also see Celebrating prices.”
Client Name: Spinneys Supermarket
Media buying concept: Marketing Department of Spinneys
Campaign creative work: Team Y&R, Lebanon
Media booking: Media Associates
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