In 2006, McDonald’s in Japan created a promotion where customers were eligible to win their own McDonalds MP3 player. The fast food chain gave away about 10,000 of them before realizing that among the pre-programed songs that came on the MP3 player was a Trojan virus that stole user names and passwords when plugged into a computer. A recall was instituted and the campaign ended, but not before enraging thousands of Japanese.
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