In today’s society, our animal instincts are smothered by daily modern life, city-living and constant technological developments. Man is an animal, but he no longer knows it.
Wrangler’s new strategic and creative platform seeks to re-awaken our bottled-up instincts and to encourage who and what we fundamentally are, by putting all that is pure, natural and instinctive back into Man.
The new print campaign from FFL Paris for Wrangler illustrates humans as animals in different locations in the wild.
The Wrangler brand is repositioning itself through instinct and emotion.
Agency: FFL Paris
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