LONDON - Virgin Holidays has been forced to ditch its summer advertising campaign following legal action from lastminute.com.
The outdoor and print ads - which featured the strapline dontleaveituntilthelastminute.com - were the centrepiece of the group's key summer marketing campaign.
Mark Fells, UK marketing director at Lastminute.com, issued a statement last week saying ‘We have issued a claim for damages against Virgin Holidays. We have had a lot of success in protecting the copyright of our URL and take potential breaches very seriously.'
The ads are to be taken down immediately and a spokeswoman for lastminute.com confirmed it is pursuing Virgin Holidays for damages.
Lastminute.com's group managing director and chief marketing officer, Simon Thompson, added: `We are delighted Virgin has taken the right decision to remove their campaign in the next seven days. As a company, we will always be a consumer champion; any confusion in the consumer's mind is not acceptable. We are still pursuing legal action against Virgin for substantial damages. Like Virgin, we believe in strongly defending our brand perception.'
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