Happiness Brussles, and agency based in Belgium recently completed a project to design a new font for the Toyota IQ to demonstrate the small car’s agility. Instead of going the usual route on sitting down at the computer and tweaking vectors, they decided to let the car design the font itself. Assisting the process were two typographers, a motion capture programmer, and a racing driver. The car was filmed in a warehouse and the movements were translated digitally into each corresponding letter.
iQ font - When driving becomes writing / Full making of from wireless on Vimeo.
The car movements were tracked using a custom software, designed by interactive artist Zachary Lieberman. ( openframeworks.cc )
Download the font here: nl.toyota.be/iqfont
More pictures here: flickr.com/photos/40243214@N05/sets/72157621047564023/
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