27.7.09

Orbit Mist in Wearable Art

Wrigley’s New Orbit Mist is being promoted with a print advertising campaign demonstrating the “hydrating sensation” experienced when chewing the gum. Three models pose for fashion photographer Nadav Kander with a packet of Peppermint Spray Orbit Mist, dressed in wearable art: adaptations of a shower curtain, umbrella and mop. The two flavours not represented are Mango Surf and Watermelon Spring.

Orbit Mist Mop

Orbit Mist Umbrella

Orbit Mist Shower Curtain

Credits

The Orbit Mist campaign was developed at Energy BBDO, Chicago, and photographer Nadav Kander.

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