VISSUMO is a provider of next generation touch technologies for industrial, architectural, retail, transportation, instructional, and entertainment applications. The company has recently undergone a name-change, from Infini Touch to VISSUMO, and it was my task to create the new logo and business card.
Design brief
My client expressed concern that it would be too difficult to capture the company technology using an image or mark, and a logotype was preferred from the outset.
This ties in with a rule I like to follow revolving around company names — an interesting or original name (such as Vissumo) should utilise a simple design (think Google), whereas a generic name should show a more complex design (think Sun).
Specific keywords for the project were clean, professional, durable, and technology-based (which gave me thoughts of a sans-serif font).
Brainstorming
Sketching
Logo option 1
A visual slice has been taken from the text, leaving a symbolization of two surfaces — the finger and the touch-screen. The slice doesn’t travel the full width of the company name, with the leading character (V) forming the connection that drives the technology.
The typeface used is Verlag Black, by H&FJ.
Logo option 2
The designer who came up with the VISSUMO name wanted to create a “visual” reference, with “sumo” having a size connotation. This design idea splits the syllables, placing emphasis on the visual, and incorporating a surface-like mark.
The typeface used is Knockout Sumo.
Colour options
We experimented with a number of different colours, with the final decision coming down to either red or blue. As one of the main competitors uses red (3M Touch Systems), the options (above) were decided against, and you can see the chosen blue below.
VISSUMO logo applied to the website
VISSUMO business card design
VISSUMO durability tests
The unique selling point is that users can interface with any semi-rigid touch screen surface — glass, plastic, metal, stone, wood, ceramic, or a combination of materials.
VISSUMO touch screens can withstand the force of a 9mm bullet — impressive (Engadget thought so too).
Test video #54 (spray paint vandalism) is another I liked, and you can view more VISSUMO video demos here.
Client testimonial
Because of a spin-off, our business needed to update our name and logo in a short time period. I was familiar with David’s work, but not sure if he could work with our time frame. To my delight, David accepted the project and quickly completed a fantastic design. We feel he understood our goals and created a great logo we can use for a long, long time. Kudos.
Garrick Infanger
President, VISSUMO
It was a pleasure working with Garrick, and I wish the VISSUMO team every success for the future.
No comments:
Post a Comment