Hellmann’s:::Chose Canadian

• Challenge: The Canadian food system is in trouble. Due to international cheaper options
• Objective: Induce food buying attitude and behavior among Canadian population
• Solution: an awareness campaign asking Do you know where your food comes from? Introduced a new outlook of source of food and calling to Eat Real. Eat Local.
• Results: http://www.eatrealeatlocal.ca/

Brand: Hellmann’s

Brand Owner: Unilever Canada

Territory: Canada

Date:2009

Media :

YouTube:

Facebook:status update

Tweeter: #realfood

Website:http://www.eatrealeatlocal.ca