- Challenge: The Canadian food system is in trouble. Due to international cheaper options
- Objective: Induce food buying attitude and behavior among Canadian population
- Solution: an awareness campaign asking Do you know where your food comes from? Introduced a new outlook of source of food and calling to Eat Real. Eat Local.
- Results:
Brand: Hellmann’s
Brand Owner: Unilever Canada
Territory: Canada
Date:2009
Media :
YouTube:
Facebook:
Website:
No comments:
Post a Comment