Fiat’s eco-drive is a clever tool allowing customers to monitor their driving skills thus cutting down on CO2 emissions. But as the recession bites it may well be that it is the money saving as much as eco-driving that entices consumers to use the tool.
A handy USB stick captures all the driving information from your journey, which can then be transferred to a computer when you get home, allowing you to review technicalities such as acceleration, deceleration and changes of gear.
Each action is given a rating based on the wastage of fuel with an overall mark out of 100 awarded according to how efficiently they have driven. Drivers are encouraged to follow practical, step by step tutorials in a bid to help them refine their driving skills, improve their score and, by doing so, help the environment.
A similar idea to Nike+ but for cars, the Fiat eco-drive recently won a Cyber Lions Grand Prix at the Cannes Lions International Advertising Festival.
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