Have a look: www.cremeeggtwisted.com
CMW unveils its new ‘Goo on the Loose’ campaign for the Creme Egg Twisted bar – the chaotic brother to the Cadbury Creme Egg.
The website, also created by CMW, www.cremeeggtwisted.com is the online home of the CIA. Visitors to the site can sign up as agents and are then tasked to track down Twisted bars as they create mischief country-wide. CMW uses a Google Maps mash-up and clues via a Twitter feed to the website to help CIA agents locate up to 16 targets, which have been ear-marked for a ‘gooing’. Up for grabs is a luxury holiday in Morocco, and for the top ten agents, a cash prize of £20,000.
Advertising Agency: CMW, London, UK
Art Director: Will Miles
Copywriter: George Leaney
Designer: Elliot Wright
Account Director: Matt Smith
Account Manager: Anna Pinckernelle
Planner: Steve Taylor
Technical Director: Matt Klippel
Game Production: Skive
Media Planning/Buying: PHD
Released: May 2009
Have a look: www.cremeeggtwisted.com
CMW unveils its new ‘Goo on the Loose’ campaign for the Creme Egg Twisted bar – the chaotic brother to the Cadbury Creme Egg.
Activity begins with a direct mail ‘security strongbox’ sent to hardcore ‘Goo’ fans – who talk about the brand on social networking sites. The strongbox carries Twisted bars, however the recipient will spot an empty wrapper amongst the bars and a hole in the bottom where one has escaped. The recipient is then challenged to become an agent of the CIA (Cadbury’s Intelligence Agency) and track down the escaped bars. Online advertising of the Twisted bar creating mayhem will also direct potential agents to the site.
No comments:
Post a Comment