14.5.09

-False Advertising- ill-planned promotions KFC, Popeyes and Quizno’s::: lack of preparation

Last week, Oprah announced Kentucky Fried Chicken’s 2-piece grilled chicken promotion, causing a mad rush to unprepared KFC restaurants, and ultimately leaving 6 million customers waiting in the lurch when the offer was rescinded. Angry customers not only fumed in-person, but also turned to social media to air their grievances, causing buzz about the fried chicken chain to skyrocket.

Last February, Quizno’s, a sub sandwich chain, made a similar mistake by including a caveat in their Million Subs promotion that stated coupons would only be accepted at participating locations. Quizno’s visitors reported being turned away by disgruntled franchise owners who refused to honor the promotion, causing blog buzz about the sub chain to increase over 400 percent compared to the month before the promotion.
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KFC CEO Apologizes for Last Week's Screw Up, Offers Raincheck


Roger Eaton is the CEO of KFC aka Kentucky Fried Chicken aka Kentucky Grilled Chicken aka the fast food place that made the same mistake as Popeyes.  


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