20.5.09

Brand movie::: New trend in luxury advertising

Lagerfeld




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CHANEL N°5



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Dior





The latest Lady Dior film already looks like it is going to eclipse the much anticipated (and deeply disappointing) Coco Chanel spot

Titled, The Lady Noire Affairs and shot in a Hitchcock style the six and a half minute short will include romance, gangsters, the Eiffel Tower and of course a beautiful heroine in Marion Cotillard.

One clue to the story being released each day over the coming week via a Twitter account and a widget is available to embed into sites and blogs.

Directed by
Oliver Dahan of the BAFTA nominate La Vie En Rose, the preview is available online now, with the film being released on May 20th at ladydior.com. It will also be backed by a print campaign, shot by Peter Lindbergh atop the Eiffel Tower.

www.ladydior.com
twitter.com/lady_dior
www.balistikart.fr/_lady_dior/

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