After
"The unique expertise of Vo5 hair care is deeply rooted in its 5 vital oils. Over the years, the product line had grown and yet the original meaning of the masterbrand had been lost, especially on pack. Our exploration uncovered a way to actively capture the blend of essential oils.
Also inspiring to us was the new “light up your magic” positioning, so we walked away from a consistent bottle color in favor of a more sophisticated and luminous color palette that reflects the translucent qualities of the oils themselves."
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