To illuminate and eliminate.
Creative brief...a discovery process ...it is about trying to capture the spirit of your organization in a mark...to give people a clue as to what you do and what you're all about.
Logo creative brief
- Your company name
- Describe your business (your product or service)
- Website address
- Who's your target audience
- What colors do you require in the logo?
- Do you have any preference for you logo regarding image and text style?
- Language you require in logo?
- Any additional thoughts?
What, if anything, are you using for a logo now?
If you have a current logo, why are you looking to change it?
What word/words need to be included in your logo?
Who is your competition? How are you different from them?
What is your brand promise/tagline? How do you bring that to life?
What are your organization's values/mission?
What words would people use to describe your organization/city BEFORE their first visit (in other words-what do they think/believe before they visit)
What words would people use to describe your organization/city AFTER their first visit (in other words-what do they think/believe after they visit)
Are there any iconic places, elements of architecture, design elements, landmarks that make your brand unique?
Which of these words is a better fit for your brand? Techno or Active
Which of these words is a better fit for your brand? Warm or Progressive
Which of these words is a better fit for your brand? Old Fashioned or Modern
Which of these words is a better fit for your brand? High End or Cost Effective
Which of these words is a better fit for your brand? Night Life or Early Morning
Who would have no interest in your city/brand?
Are there any color no no's? Image no no's?
Competitors' marks (colors, shapes, concepts, ideas are already being used in the marketplace)
Where will the logo appear/primary usage -- how will you use it?
Any other production considerations (must work extremely small, or will be usually be reproduced in single color etc.)
Logo design inspiration sites:
- http://logofaves.com/
- http://www.logodesignlove.com/best-logo-design-resources
- http://www.wolda.org/showcase/
- www.logodesignlove.com/
- www.logogala.com/
38one.com/cleverblogEN
Logo Design blog
ilovetypography.com/EN
Blog that brings the subject of Typography to the masses.
blogvecindad.comES
Diseño Gráfico y Más.
cosasvisuales.blogspot.comES
Comunicaciòn visual y otras historias del saber
dda.blogsome.comES
Dd'A. Blog de dirección de arte y diseño gráfico.
inconcientecolectivo.cl/ES
Blog de noticias y tendencias del diseño chileno e internacional.
justcreativedesign.com/EN
Just Creative Design is a blog which focuses on graphic design, offering free graphic design tips, articles & resources on all subjects of design, ranging from, but not limited to; print design, logo design, web design, branding, typography, advertising &
logoblink.com/ENG
100% logo stuff
mishef.com/BULGARIAN
Web design and graphics portfolio and blog.
packagingworld.blogspot.com/EN
Packaging World is a packaging blog, full of new packaging trends, news and great concepts, from all around the world.
paragonanubis.wordpress.com/EN
all about copy cat logos and advertising in the middle east and the world
studiografiko.wordpress.com/EN
Official Studio Grafiko’s Blog.
thisisgraphicart.com/EN
Graphic Art and Design news and inspiration
www.albillo.com/blog/ES
Blog sobre marcas, logotipos e identidad corporativa.
www.allgraphicdesign.com/EN
Graphic Design & Graphics News Blog
www.bildirgec.org/TURKISH
Kullanıcıları tarafından yollanan günlük yaşama dair haberlerden derlenen, genç insanların buluştuğu ve bilgilerini paylaştığı bir ortam, bir elektronik dergi.
www.bla-marcelotomaz.com.br/portuguese
Design, branding, and ad blog
www.creativepanorama.com/EN
Creative Panorama is a blog acting as a filter so only the best in the creative world is highlighted.
www.criteriondg.info/wordpress/ES
Blog de diseño, recursos y noticias de actualidad.
www.desaingrafisindonesia.com/INDONESIAN
DGI
www.designobserver.com/ENG
Writings on Design and Culture.
www.dezeen.com/EN
One of the most popular and influential architecture and design blogs on the internet.
www.dezeen.com/category/graphics/EN
One of the most popular and influential architecture and design blogs on the internet.
www.everythingaboutdesign.com/EN
Everything about design! Graphic Design, Fashion, Architecture, Crafts, industrial Design, Websites, Contest, Design news, Design Contests, Designers etc.
www.fubiz.net/blog/FR
Le site Fubiz est axé sur les sujets du monde graphique, de la culture urbaine, des produits tendances et des arts numériques.
www.grafikhaber.com/TUR
grafik tasarım ve grafik tasarım teknolojileri (graphic design and graphic design technologies)
www.identityworks.com/English
Reviews of important corporate identity work, as acts of leadership and for creative excellence.
www.lijeonline.blogspot.com/Portuguese/ English
Lije Online was launched in 2005. It is a blog, weekly updated, that gathers useful information about Design and Arts in general.
www.mattus.web-log.nl/Dutch
A dutch blog on design, brands and branding
www.oeilpouroeil.ca/wp/FR
Un blogue publié par la Société des Designers Graphiques du Québec SDGQ qui se consacre à la réflexion et l’actualité dans le domaine du design graphique à l’échelle locale et internationale.
www.ok-blog.nl/EN/DUTCH
An online source of inspiration. A large international group posts articles about design, art, trends, but also technology and science every day.
www.oneplusoneequalsthree.com/EN
1+1=3 is an Australian blog dedicated to the discussion of design—principally graphic/communication design and interactive design.
www.pixelgangster.deDE
The daily design blog.
www.theserif.netEN
Daily dose of design inspiration
www.vcdc.grGR
Visual Communication Designers Club
www.whitespace.hk/blog/EN
Thoughts and inspiration from Hong Kong based design studio
www.zeroin.grGR/EN
Spot on the web focused on contemporary design.
Design links
www.scene360.com/EN
Online film and arts magazine
www.thaiwebgallery.com/EN
Free gallery of great websites in Thailand and International Wesites. We encourage people to create beautiful, good concept, good structure original sites based on CSS and all technology. Promoting best websites is our main goal for maintaining a communit
www.designineurope.eu/EN
Design in Europe brings you a selection of the best well-designed personal, experimental and corporate sites from the European union.
www.designspotter.com/EN
DESIGNSPOTTER is a design magazine dedicated to everything related to young modern contemporary design.
www.designtaxi.comEN
An international multidisciplinary design network that features the latest design news, competitions, websites, portfolios and events across the world.
www.dexigner.comEN
Delivering design news, events, competitions and links, Dexigner is the leading online information service for designers and artists
www.digitalartsonline.co.ukEN
Comprehensive coverage of the art of graphic design, 3D, animation, video, effects, web and interactive design, in print and online.
www.directory.designer.amEN
A multi-profile design site for designers and other professionals, who are involved in different spheres of design - photographers, illustrators, architects, web programmers, etc looking for state-of-the-art and creative ideas.
www.etcetering.comEN
A platform that presents a diverse level of news , information and services to young, old, new and established designers and artists.
www.graphics.comEN
The shared resource for creative design.
www.logodesignlove.com/EN
Website devoted to logos.
www.culturepush.com/EN
Culturepush tracks cool stuff in art, culture and design in Singapore.
bizcommunity.com/EN
Africa's leading daily advertising, marketing and media news resource for the industry.
bookmarkd.net/EN
bookmark’d™ is a social-driven website that sets out to collect creative portfolios from different disciplines of the design world, deliver design news, events, links and to provide an information service in the field of visual design.
www.logogala.com/ENG
LogoGala aims to be an outstanding resource for fresh logo design inspiration and to showcase great designs in the gallery for your viewing pleasure.
www.lostateminor.com/EN
Online publication devoted to pop culture — art, photography, design, music, the Interweb.
www.netdiver.netEN
Netdiver is a digital culture magazine and luvs everything design.
www.newwebpick.com/EN
NWP (newwebpick.com), an international digital designer union and a community of international digital designers, is one globe designing information focusing on the digital design.
www.designdump.com/EN
The Design Dump is a graphic design resource featuring; graphic design conferences, graphic design competitions, graphic design books, original graphic design and web design articles, graphic design resource links, design magazines, and much more.
www.cgindia.org/EN
An online Magazine and CG portal which provides wealth of information on 3d, Animation, Computer Graphics and Visual Effects (VFX).
designsingapore.com/EN
Design Singapore
digitalthread.comEN
The oldest existing web design community web site.
directory.designer.amEN
Made by designers for designers and other professionals, who are involved in different spheres of design - photographers, illustrators, architects, web programmers, etc.
www.commarts.com/EN
Premier source of inspiration for graphic designers, art directors, design firms, corporate design departments, advertising agencies, interactive designers, illustrators and photographers.
www.creativeireland.comEN
The irish creative design community.
pureaustriandesign.com/EN/DE
Austria's window to the international and national design community.
japandesign.ne.jp/JAPANESE/CHINESE/EN
Japan's largest design portal to support all the people involved with design.
ffffound.com/EN/JP
FFFFOUND! is a web service that not only allows the users to post and share their favorite images found on the web, but also dynamically recommends each user's tastes and interests for an inspirational image-bookmarking experience!!
www.japandesign.ne.jp JAP / CHI / EN
Japan's largest design portal to support all the people involved with design.
www.mister-wong.com/EN/DE/CN/ES/FR/RU
Mister Wong is one of the leading social bookmarking services with portals in 6 languages and over 4 million visitors per month.
www.gammaidentity.com/ENG/RUS
Gamma Identity is a new portal for professionals involved in branding and design. Portal allows for brand agencies, design studios and firms otherwise involved in branding and design to share knowledge, opinions, communicate and collaborate together with
www.czechdesign.cz/CZ/EN/IT
Design Portal
www.yo-yoll.netIT
Grafica, design, e comunicazione. Seleziona le risorse per chi si occupa di immagine in rete.
www.designgrafico.art.brBRASILIAN
A Lista designGráfico é um grupo de discussão virtual sobre design gráfico e áreas afins que utiliza a internet como meio de comunicação.
www.designmadeingermany.deDE
Ist eine deutschsprachige plattform von und für designer und agenturen.
www.grafiport.com/TUR
Grafiport, artık grafik tasarımı ile ilgili iş ve eleman arayanları bu sayfalarda buluşturuyor.
www.obdesigner.netFR
Design, tendances, concours et emploi.
draft.it/cms/IT
Grafica pubblicitaria e comunicazione.
israelidesign.org.il/ISRAELIAN
המרכז הישראלי לעיצוב, מדיטק – חולון אתר המרכז מידע בתחומי העיצוב השונים בארץ ובחו
www.capdesign.seSE
For Battre Visuell Kommunication
www.chinavisual.comCHI
A leading on-line media, which serves in Mainland China and the global creative community, and also an information service provider of the interactive industry
www.cuatrotipos.com/ES
Diseño periodistico y más.
www.designerinaction.deDE
Design portal mit news zu design, webdesign, typografie, papier, druck, fotografie sowie termine, tipps, tricks,
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