Dominos Pizza :::Remote-controlled pizza

BRAND OWNER :Dominos Pizza CATEGORY :Food
REGION :USA
DATE :Nov 2008 - Dec 2007
MEDIACHANNEL:TiVo

Domino’s Pizza wanted to find a way to make it even more convenient for people to get their pizza fix.
Recognizing that most people require pizza when lazing around at home watching TV, Domino’s wanted to create a customer interaction via their TV. The brand wanted a mechanism that would mean that the customer did not need to get up off their couch to order food.
Once off the couch, there is the risk that a consumer will find a competing take away menu while looking for the Domino’s flier or deciding to eat something in their own fridge.
Domino’s teamed up with PVR service TiVo to allow customers with broadband to order a pizza via their television set. When a customer was fast forwarding through a commercial for Domino’s, TiVo flashed a pop-up ad asking if the customer would like to order a pizza and then direct them to an ordering screen.
Customers were able to select their crust, toppings, and sauces from an ordering screen. And pizzas show up at the customer's door in about 30 minutes, for the same price as what is offered locally. They could even see a timer on their screen showing how much time was left until delivery.
This is the first time TiVo has set up a partnership with a restaurant company to sell food through the television.