Coles::: advertising that works /sells (DDB Melbourne)

It will probably never win an award but it’s a great example of using the strengths of the medium -Sydney Daily Telegraph- to deliver on what is a really strong strategy.

The brand is Coles, and the idea is incredibly straightforward, yet very well done. Five cut-out recipes that allow you to feed four people for under ten bucks. it’s also backed by having the receipes on the Coles website.

It’s the kind of unglamorous, but hard-working advertising that more agencies should be aspiring to - particularly in the current environment. I’m not certain, but I think DDB Melbourne is behind it. I bet the product flies off the shelves.