My reflections to an employment adMarketing Communications practitioners usually formulates own approaches on analyzing and developing advertising ideas
Personally, I learned to question and judge my approach as following:
Impact “Does it sell?”
Marketing is not entertainment business, even humor driven approaches aim to link brands with consumer mindsets emotionally.
Relevancy!
Is my communication strategy on core brand values? Does the expressive values share common ground? Is it relevant to my target group life style/ life stage?
Originality!
Is the idea familiar to my target group or sound odd? Has it been done before? Does it incorporate some or all of my brand essence? Is it going to employ brand advocates?
Touch point!
Is my brand having a dialogue with target group? Is it a positive brand activation and engagement on the long run? Do the brand in need to create its own medium at point of truth?
Traditional media Vs. New media
Personally, I learned to question and judge my approach as following:
Impact “Does it sell?”
Marketing is not entertainment business, even humor driven approaches aim to link brands with consumer mindsets emotionally.
Relevancy!
Is my communication strategy on core brand values? Does the expressive values share common ground? Is it relevant to my target group life style/ life stage?
Originality!
Is the idea familiar to my target group or sound odd? Has it been done before? Does it incorporate some or all of my brand essence? Is it going to employ brand advocates?
Touch point!
Is my brand having a dialogue with target group? Is it a positive brand activation and engagement on the long run? Do the brand in need to create its own medium at point of truth?
Traditional media Vs. New media
Complexity, mobility and fragmentation of any target group command brands to think out of the box in order to be differentiated specially on visibility, consumer promotions and below the line tactics that deliver on one single unique insight and relevant brand key proposition.
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