Trojan::: "Hard Times"

Brand: Trojan Condoms
Agency: The Kaplan Thaler Group
Review Date: March 24, 2009
Everyone is talking about the horrific economy, so it shouldn't be all that surprising that Trojan is getting in the game, offering assistance in these dark times with its own "stimulus package.
" Sex makes everything better! A new commercial breaking this week opens with the patriotic image of an eagle against the backdrop of the American flag.
As the music swells, the voiceover informs viewers that the company is offering its own stimulus package "to help America cope," the Pleasure Pack. And then comes the bes moment in the spot, when the voiceover wraps up the pitch with the line, "Because we believe we should ride out these hard times together."
You know someone's been dying to get that line on air since all the talk of stimulating the economy began. And you can almost hear the target chuckling in response. Probably the most unique economic play yet.