11.3.09

Topps 3D Live

Admittedly it often doesn't take a whole lot to blow our tiny little minds, but this latest piece of augmented reality wizardry from Total Immersion is quite special...In collaboration with Topps, makers of confectionery and trading cards, Total Immersion has created a new series of 3D Live baseball cards which put superstar players in the palm of your hand. Like any other augmented reality (AR) initiative, users need simply to hold the card in front of a conventional webcam, at which point a fully 3D rendering of the featured player appears. However, using a simple online interface, users can then drop the player straight into a selection of simple practice games. We suggest (no, insist) that you check out the video below (courtesy of CrunchGear.com) to see exactly how this looks.
The only thing which caused more excitement in the Contagious office was the realisation that Topps is also responsible for the Match Attax football card dynasty. We were left wondering how long it would be until we’re in possession of pocket-sized, animated Crystal Palace (edit ) Liverpool (edit ) Middlesbrough players...For more extraordinary augmented reality from Total Immersion, check out the link below for a demo.

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