Milkshake brand Frijj looks to highlight its “unique thickness” via a film contest that plays on the classic horror movies.A series of virals show Four Ridges, a fictional 1950s town, being terrorized by a little girl called Martha. These drive consumers to a website where they are encouraged to upload their own scary movies featuring Frijj. The brand has also extended the horror metric to cinema with a ticket giveaway that offers purchasers the chance to watch classic horror movies as part of a film festival.
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