The city furniture gets made to measure outfits in Zurich

SHIRTS THAT FIT

A bespoke tailoring specialist has dressed up Zurich and in particular the streets near high paying financial services firms to boost demand for its products. A key element of the campaign has been the fact that Artesanos offers a made to fit service for consumers with non-standard body shapes.

Among the items of street furniture getting a makeover were a tree and a lamp post while pricing tags on these unusual made-to-measure items provided a discount for new customers.

Artesanos Camiseros Switzerland 2007