CATEGORY:Electronic Goods
REGION:South Africa
DATE:2009
Canon wanted to demonstrate the image stabilizer found inside the new Canon Powershot IS 2000 camera with a suitably “stable” media platform.
While performance artists who pose as human statues are nothing new, using them as a media platform is.
Their ability to stay still and cool under pressure is precisely the functionality that Canon was trying to highlight. Canon recruited a selection of such performance artists to stand on a Canon branded plinth in high traffic areas close to camera shops or in high action locations which would usually be photographed.
The plinths carried the message: “The ultimate in image stabilization”. The human statues would remain perfectly still for ages, before rapidly moving to the amusement or surprise of passers by.
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