Become a Doritos guru

Doritos has a long track record of user generated ads, and its latest campaign in Canada is no different. Doritos has launched a new flavour with a secret recipe and is inviting people to think of a name to match it in the Doritos Guru Contest.Consumers can find the new flavour in stores in a plain white packet.

Consumers are invited to try the new recipe, think of an appropriate name and then create and upload a 30-second commercial inspired by the flavour.

Visitors to a microsite vote for their favourite and the winner receives $25,000 in cash and one percent of the flavour’s Canadian net sales.

Doritos Canada 2009