Doritos has a long track record of user generated ads, and its latest campaign in Canada is no different. Doritos has launched a new flavour with a secret recipe and is inviting people to think of a name to match it in the Doritos Guru Contest.Consumers can find the new flavour in stores in a plain white packet. Consumers are invited to try the new recipe, think of an appropriate name and then create and upload a 30-second commercial inspired by the flavour.
Visitors to a microsite vote for their favourite and the winner receives $25,000 in cash and one percent of the flavour’s Canadian net sales.
Doritos Canada 2009
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