100 Pieces

This March sees the return of Havana Club’s 100 Pieces initiative, which brings artists from around the globe together to create pieces inspired by the Cuban rum brand. However! in a neat live twist, this year Havana Club will join forces with the Secret War art crew for ‘100 Minutes of Havana’, in which two teams will go head to head a live, one-off art battle at East London’s Village Underground on March 4th.
Each team will have 100 minutes to create their very own interpretation of Cuba using only coloured acrylics on a 200ft white wall. The freestyle masterpiece will be created without the help of sketches or pencils, and must be completely improvised on the spot.
Then, the efforts of the 10 different artists will be judged by a Havana Club and Monorex (the crew behind Secret Wars) representative as well as the crowd vote, which will be decided using a decibel reader. The winning team will receive mixed cases of Havana Club and have their profiles displayed on the 100 Pieces online gallery together with the winning artwork.
Key pieces from the 100 Pieces of Havana initiative will be exhibited alongside the ‘100 Minutes of Havana’ mural. The exhibition including the winning mural, will be open to the public for four days. Entry is free and Contagious will be there, itching to get involved with a bucket of paint and a burnt sienna Crayola.
Art and alcohol have always enjoyed a close-knit relationship, and this seems like a fun way to harness some messy creativity in the name of a good, Cuban knees-up. There’s a website coming soon, so watch this space.
http://www.havana-club.com/