Showing posts with label Marketing-Woman. Show all posts
Showing posts with label Marketing-Woman. Show all posts

Offbeat Bride| Altar Your Thinking

Offbeat Bride is a wedding website that brings high-quality content curation to social media -- pinning their own content and other useful content for their followers to explore.
Their Pinterest account is a must-follow for brides-to-be, providing ideas for engagement photos, wedding venues, dresses, and much more, along with some of the most creative wedding ideas you've ever seen.
While more of an every practice than a campaign, their sharing attracts a great deal of fan attention and interaction. 

Kohls | #PeterSomForKohls

A lot of brands are undecided on how to leverage Google+, because it doesn't fit neatly into one category of social media. However, Kohls has found a way to leverage the popularity of influencers to promote their Peter Som line of clothing on Google+ -- while still keeping it fun for the fans.

Tiffany | Tiffany Blue by

Sugar Pop Wishes shows you can position your brand around nearly anything to increase brand awareness -- in their case it's around their signature blue. Instagram users posts tens of thousands of photos with the hashtag #tiffanyblue and many of the blue items have nothing to do with Tiffany. 

Urban Decay | Get Electric. Festival Style.

Urban Decay built a social campaign on Pinterest where users could submit their best recreations of makeup styles that they've seen at their favorite music festivals. Throughout the campaign Urban Decay gave away free festival tickets to Pinterest users that created the best boards featuring festival looks. 

ALWAYS| Girl Emojis #LikeAGirl

BRAND: Always
BRAND OWNER: Procter & Gamble
REGION:Europe, North America
DATE: March - April 2016
AGENCY: Starcom


At puberty, girls’ confidence plummets, often because society limits girls to stereotypes. These stereotypes can even be found in subtle places – even on  their phones. 
Always conducted over 10 surveys worldwide to better understand girls’ confidence at puberty. One statistic serves as the cornerstone for the Always #LikeAGirl campaign: 56% of girls experience a severe drop in confidence at puberty. An additional statistic drove the insight for this brief: 72% of girls feel society limits them, which contributes to their drop in confidence at puberty.   
For this campaign, it needed to challenge society’s limitations and the primary target audience was girls ages 10-24. The secondary target audience included mothers of preteen girls.  
As the agency further explored the factors contributing to girls feeling limited, it discovered that girls are stereotyped in the language they use most: emojis. Girls send over a billion emojis every day, but do emojis represent them?  
While subtle, emojis are a representation of society’s bias. Starcom explored this bias in a social experiment with interviews of those most impacted: the real girls' whose confidence is in jeopardy. It turns out, unless girls only relate to being princesses and beauty-obsessed, the answer is no. In fact, 67% of girls feel that even emojis imply that girls are limited.  


For Always, Starcom wanted to engage with girls asking them to be part of the change and to share their ideas and suggestions for female emojis. The media strategy not only had to drive awareness of the issue but also encourage participation.  
Social media became the cornerstone and the call to action was key to incite participation, inviting girls to share ‘what emoji do you want, tell us #LikeAGirl’.  
It set out to rally girls all over the world to demand new, non-stereotypical emojis reflecting how unstoppable the girls they represent really are.  
As ideas poured in via social media, the agency was ready to help Always respond in real time with custom-designed emojis reflective of each suggestion. In the end, the idea was bigger than emojis. It was about challenging stereotypes, keeping girls confident and creating change. 


The Always #LikeAGirl - Girl Emojis film launched on March 2, 2016, to share the movement girls in 22 markets around the world with an additional push on March 8 for International Women’s Day.  

The campaign was the springboard for the video to reach as many girls as possible. The agency seeded it across social platforms, including YouTube to drive views and Facebook to amplify reach.  
Media Placements were supplemented with a public relations push with digital and cultural influencers on YouTube and Twitter. When First Lady Michelle Obama asked to be a part of the #LikeAGirl conversation, Starcom fueled the conversation amplifying the message across Twitter where Always drove even further engagement. It then partnered with Mrs. Obama’s Let Girls Learn initiative for an experiential event to empower girls on International Women’s Day in Washington, D.C. 
Paid and earned media support lasted for four weeks post launch in most markets, with an additional three months of support in high priority markets. Each market optimised to the places and content formats that were resonating most in local culture.  
And as planned, Always responded in real time with custom designs in social showing girls’ creations for their emojis that better reflect who they are, from wrestlers to paleontologists to general badasses. 


With 48+ million video views and thousands of girls all over the world demanding change, Always #LikeAGirl - Girl Emojis film was the #1 ad on YouTube for March 2016.  
It garnered attention from top-tier celebrity and cultural influencers, including tweets from actor/activist Emma Watson, media mogul Arianna Huffington, an invitation to ring the bell at the New York Stock Exchange, and even one of the most influential women in the world, First Lady Michelle Obama. The latter led to the partnership with her Let Girls Learn initiative.  
But perhaps no reaction to the rally for girl emojis was more thrilling than a response from the Unicode Consortium, the gatekeepers of emojis, asking Always to gather and pass along all the ideas for consideration. All ideas were shared with them, per their request, as they work towards the next emoji update, affecting phones all over the world. Google even joined this mission and requested a Girl Emoji code.  
Creating change in an effort to keep girls confident. No amount of media impressions can top that.

    Lovestore: Bullet, Grenade, Gun

    “Make love, not war.”
    Advertising Agency: Looma, Kishinev, Moldova
    Creative Director / Art Director: Sergey Prokopchuk
    Account Manager: Samohvalova Xenia

    HOWEVER... its another copycat.... shame!

    MTV To promote the use of condom “Aids kills” – 2006
    Agency : Ogilvy Lisbon (Portugal)


    When watching Italian television, is that you follow with addiction is that you look at it with the intention of highlighting weaknesses and superficiality, it may be hard to imagine something different. Maybe we would understand each other, but it is hard to say exactly what . Since viewers are not told that you have the creativity of those who, by profession, working behind the scenes and designs. For example, and I would like to tell you, I was having dinner the other night watching French TV.
    Small necessary premise: I also like many of you for years I had left the TV , even when I lived in Italy, I had switched off permanently and with joy. Then, finding abroad (when I go to Berlin partitaper) in my apartment working on a furnished huge television looking at me slyly. I switched on to improve my language skills and I discovered that there may be interesting broadcasts, good movies not interrupted by advertising and broadcast not only in the pay channels, reports on the history or literature of the 900 ... I mean, at the end rather than an exercise in language has become a useful pleasure. Now that I moved to France, I've got the TV for you, to tell you something from the crackling pages of this blog.
    As I was saying the other night, doing dig ng, I ended up on my favorite channel, Arte , a Franco-German channelprogramming from the very interesting , I was following with passion even when I was in Germany. They were sending a report entitled Rondes et belles , the theme was beauty in the models in the flesh and was told to carry out a kind of contest to become professional models for what are called "plus size".
    Inizialm body I feared the worst, I do not like that obesity is treated spettacolarizzante hate the feeling of being in front of a TV of pain and derision at the same time. In fact, I soon realized that I did not believe in the Italian TV never attended a festival of faces and bodies so different from the standard, so far away from the touch-up surgery or Photoshop, so real and true and I liked what I saw was new to me!
    In addition to the competition, and to explore the subject of fashionable plus-size fashion designers showing some German trasferitesi in London and working in this field, have shown parts of a thorough interview with the creator of the campaign and bubble bath soaps  Where which expressed their the desire to enact ordinary women to advertise suitable creams aimed at all types of beauty , maybe not even that of women or girls r more ispondenti fees to a market that smooths and flattens.
    Some of these photos were taken from the other by an established artist, photographer, Annie Leibovitz, (also known for being the companion of the renowned intellectual Susan Sontag).
    Afterwards, once this service, have an interesting broadcast dedicated to thedance company " Dance Massive "by Juan Miguel Mas founded in 1996, the first dancer weighs 130kg.
    I assure you that even here there was nothingridicolizzante, indeed. The issue of obesity, taken seriously and told with great seriousness and transport in fragments of interviews with members of the corps de ballet of this company, has been treated anything but superficial.
    Some of these dancers have in fact reported in the specific disease that affects the metabolism and the resulting physical difficulties in everyday life, such as the psychological not feel accepted by society and then even from themselves. I assure you, however, observed that if there is no room to dance to indulge in pathetic pietism: the lightness, the poetry, the emotion that caused me to look on some of their choreographies can not tell easily. I found good and beautiful!
    I then had the feeling that the pipe market was coming to tell me as to other viewers a great life lesson, an exercise in understanding and appreciation of differences, an exercise of freedom of thought and art made ​​without undue emphasis. It was to show their work, in which the size of excellence, overcoming the stereotype, these artists have found it possible to move us even finding yourself and accepting your body sometimes sick, sometimes simply just outside the standards that the market imposes.
    But I came up with our television, and I wondered if we would ever be able to see something similar . So much truth, much reality in the faces and human beings, true, recounting with great dignity, professionalism and passion of their experiences, their art, without being ridiculed or reduced to a freak show.
    I've come up with Pina Bausch, the more I know I quote, is one of my heroes, I thought his company of dancers who continue to dance while being grown up or older with her without stopping to talk about the stage, I thought their bodies so far from the standards, and so expressive, so exciting and beautiful.
    I was reminded of the history of painting, the Madonna by Leonardo chubby moms-to meat tormented the models of Lucien Freud (great painter, who died a few days ago.)
    I thought the beauty of African women, tall and stout, that populate my neighborhood where I live here, whose shapes are accented by brightly colored clothing so as to be an ode to the vital energy regardless. When you see them dancing are light, fast and happy, they are accepted fact, not just pose the question, no self-psychological torture, clothes of all sizes and living differences, all right by us!
    I thought (professional deformation, is still an art historian!) To the Paleolithic Venus, images of the beauty of mother earth, a symbol of femininity and life and as such full of matter, of flesh and roundness. So, forgive me if I'm bored, but I just wanted to tell you how, from a normal night television, I went to a flight of fancy for me, inspiring .
    When the television is well structured, I really think it can be a source of information and open horizons, the source of reasoning and not of intellectual slumber.
    For entertaining there is no need to impoverish the content. In Italy they take us for fools indeed, suffer Tamarreide and Big Brother watching channels like this, but enough of art to realize that the TV we must not throw it away, indeed.
    You simply take it back, do not you think? Do not we deserve the quality of a TV?
    I greet you recommending this video , soundtrack recurring transmission of Art which I have spoken. It's called Give me the food , and the singer (Romanian-German nationality) is Miss Platnum. Happy listening!

    Summer's Eve | Vagina worship

    A provocative new direction for the brand. The brand is launching new ads from The Richards Group that dispense with the decorous innuendo and inadvisable workplace tips in favor of a celebration of the vagina as the central human organ in the history of the world—the cradle of life, the center of civilization, the cause of innumerable major wars over women.
     There's also a new online quiz called ID the V, in which women are challenged to identify the various details of their private parts. These ads follow an earlier, very funny teaser (also below) in which a posh cat on an airplane honored the vagina via a poster presentation.

    "viral" clip 

    10 Sexist Ads <<<<< iLike

    There's been a lot of fuss about the new "Got milk?" ads, which claim that milk eases PMS symptoms—thus making your wife or girlfriend slightly less of a crazy, irrational bitch every month. The work is intentionally provocative—some say irredeemably sexist. But to put that sexism in context, check out the 10 TV spots below—from the 1950s to today—which are all, to a greater or lesser degree, anti-woman (or anti-girl). A lot has changed in 50 years—the Folgers spot seems like something from an alternate universe today. Yet there's been a seesaw effect, too. As advertising has become less blatantly sexist, more ads than ever are being called sexist. So, where's the line? Leave your thoughts in the comments.

    1. Allstate

      Click to view Let's start off mild. This Allstate "Mayhem" spot is more anti-youth than anti-girl, but it certainly paints a bleak picture of your average female teenager. She's vicious, boy-obsessed, "emotionally compromised" and flat-out hell on wheels.
    2. Dodge

      Click to view Dodge's pro-male manifesto, which aired during the 2010 Super Bowl, came off as almost completely anti-female. In a world full of horrible nagging women and their endless demands, Dodge is "man's last stand."
    3. Axe

      Click to view The core message of Axe's marketing worldwide is that women are unthinking animals who can't resist the scent of an alpha male (cosmetically engineered though he may be). The epic "Billions" spot, featuring wild packs of women in bikinis, just took it a bit further—suggesting that's true of every woman alive.
    4. Nando's

      Click to view This ridiculously insulting South African commercial presents a fantastically stupid woman who can't find the french fries on her plate—because they're obscured by her enormous breasts. The ad was pulled after complaints.
    5. Bud Light

      Click to view How can a woman make her marriage work? By doing all the chores, leaving her husband free to hang out with his friends, and frequently surprising him with cases of Bud Light. Something to think about on your wedding day.
    6. Hasbro's Rose Petal Cottage

      Click to view It's best to teach girls early on that their proper place is in the kitchen—that is, when they're not in the laundry room. Thanks, Hasbro's Rose Petal Cottage!
    7. Mercedes

      Click to view This idiotic Mercedes commercial is literally an ancient blonde joke brought to life.
    8. Folgers

      Click to view The final three ads, beginning with this Folgers spot, are from a different era—a time when sexism was so ingrained as to be unremarkable. In Folgers' world, all women had to do was make coffee for their husbands—and they were usually shitty at that.
    9. National Airlines

      Click to view In the early '70s, National Airlines (later merged into Pan Am) launched its "Fly Me" campaign, in which the aircraft were given female names and the flight attendants starred in the advertising. See, you didn't just ride on the airplane; you got to ride the stewardess as well.
    10. Goodyear

      Click to view It's good to have quality tires on your car. But when your wife is behind the wheel? God, it's a necessity. Just look at the way she drives—all confused and overwhelmed and driving into potholes. What a useless and stupid woman!

    After the jump:

    People don't talk much about anti-male sexism in advertising—mostly because it sounds like whining, and also because it's so common. The bumbling man is an archetypal advertising character. Here are a few of the more notable examples.
    1. Combos

      Click to view If your mom were a man, you'd basically be screwed.
    2. Pizza Hut

      Click to view Hey, look at Dad. What a moron, he can't cook.
    3. Roomba

      Click to view Your filthy, lazy husband is a complete ass. Literally.
    4. Oven Pride

      Click to view Men can't clean the kitchen either. Look at this fucking imbecile!

    Associazione Donne Insieme Contro la Violenza (Women Against Violence): Difference

    “It takes a little to make a big difference. Call 0290422123.”
    Advertising Agency: 1861 United, Milan, Italy
    Executive Creative Directors: Pino Rozzi, Roberto Battaglia
    Art Director: Nicola Bolfelli
    Copywriter: Emanuele Accurli Abenante
    Photographer: Andrea Melcangi
    Post Production: Martin&Rainone

    Konad Cosmetics Flobu Waterproof: We broke up, I’m pregnant, He’s married

    Advertising Agency: Grey, Buenos Aires, Argentina
    Executive Creative Directors: Pablo Gil, Sebastian Garin
    Creative Directors: Daniel Fierro, Gonzalo Ricca
    Copywriters: Hernan Kritzer, Rodrigo Greco
    Art Directors: Lisandro Cardozo, Tomas Duhalde
    Agency Producer: Sergio Bonavia
    Retoucher: Juan Carlos Erasmo

    Celebrate Mother's Day

    British retailer Debenhams this year ran a Mother’s Day promotion, calling on viewers to make their mums feel special on Mother’s Day, celebrated on April 3 in the UK. A television commercial presents children and adults calling out to their mothers in their time of need. The ad finishes with the line, “Make whats-her-name feel special this Mother’s Day”, and takes viewers to a Feel Special microsite where they can send the film as a personalised movie e-card. Debenhams donated 5% of the price of online orders to the charity Breast Cancer Campaign when purchases were placed via the e-card page.
    Girl calls out to mother in Debenhams Mothers Day commercial

    Click on the image below to play the Mothers Day video in YouTube (HD)

    Debenhams Feel Special Mothers Day video site


    The Debenhams Mothers Day campaign was developed at JWT, London, by executive creative director Russell Ramsey, creative director Nicholla Longley, art director Simon Horton, copywriter Hannah Ford, agency producer Roy Swansborough, account director Alex Clarke. Media was handled at Carat.
    Filming was shot by director Joanna Bailey via The Bare Film Company. Editors were Melanie Oliver and Colin Hannan. Sound was designed by James Forbear.

    JDate Israel|Someone to zip you up

    JDates's stroke of genius was to team up with a popular women's fashion chain, and promote their services in a fun, useful way that afforded customers a level of discretion in a potentially sensitive area.

    Valentine's days are the perfect time of year for dating sites to advertise for subscribers to their services.  In Israel, the Jewish equivalent of Valentine's day (called "Tu B'av") occurs in July, which coincides with the end of season sales period for retailers.
    JDate, a local dating agency decided to take advantage of the fact that the sales period means increased traffic in stores, and so teamed up with clothing chain Mango in an inventive in-store promotion partnership.
    Like all the best ideas, JDate's idea was simple: To provide assistance in the one area that Israeli women still needed help - zipping up the backs of their dresses. JDate provided this assistance with the use of specially branded tags which acted as a coupon for a free one month subscription to the dating site. The tags helped single women zip up the clothes they tried on - meaning that JDate could help single women find a date, and an outfit. The tags were removable, in case customers decided they already had the perfect outfit.
    The activity ran for the two weeks immediately prior to Tu B'av, and more than 300,000 Mango customers were exposed to the campaign nationally. 2,000 tags were taken by customers and JDate saw traffic for this period increase by 13%, with new subscriptions increasing by 15% - a new high for the summer period.
    The activity was also covered heavily in fashion magazines, blogs and social media networks.

    DATE:July - July 2010
    AGENCY:McCann Erickson
    MEDIA CHANNEL:Out-of-Home,PR,Retail/POS

    Beitech: Anorexic Funeral

    “15% of woman who suffer from anorexia will die this year. 
    For donations:

    Beitech is a non profit organization for woman with eating disorders.

    Advertising Agency: Mccann Erickson, Tel-Aviv, Israel
    Vice President Creative Directors: Eldad Wienberger, Tal Raviv
    Creative Director: Igal Hazan
    Art Director: Ifat Shleziger
    Copywriter: Asaf Zelicovitch
    VP Accounts: Ifat Wieder-Arad
    Account Director: Chen Biran

    Prajwala|A prostitute only becomes one when you hire her.

    You don't need a network ad agency to tell a straight forward messages. Small shops for some reason are doing better.

    This ad campaign done for a NGO called Prajwala, which deals with human-trafficking/prostitution. They spread awareness and also provide care for rescued girls. We had kept the copy in a clean font and background, but the client wanted it to be more visually appealing. They were put up in railway stations/truck stops/taxi stops.

    Advertising Agency: Bushtail, Bangalore, India
    Creative Director: Jeevan Sebastian
    Art Director: Deepak P.
    Copywriter: Shikha Gupta
    Published: May 2010

    Prajwala: Job benefits
    Job benefits include STDs, cancer, trauma, humiliation, and multiple abortions. Please apply in person.
    A prostitute only becomes one when you hire her.

    Prajwala: Age
    Women candidates between the age of 6 to 57 can apply in person.
    A prostitute only becomes one when you hire her.

    Prajwala: Abused
    Candidates willing to be abused, raped and locked up, may apply in person.
    A prostitute only becomes one when you hire her.