18.6.11

Shangri-La :::“It’s In Our Nature”


Shangri-La Hotels and Resorts, the international hotel chain based in Hong Kong, ran an integrated advertising campaign with the tag line, “It’s In Our Nature”, expressing the hotel’s distinctive philosophy of hospitality lived out over 40 years. The campaign takes the viewer to epic locations to communicate a simple, universal truth – “There’s no greater act of hospitality than to embrace a stranger as one’s own.” The television commercial at the heart of the campaign introduces us to an exhausted traveller alone in an overwhelming and unwelcoming landscape. As night falls and the traveller gives into exhaustion, the wolves appear, not to add to his danger, but to live over him in order to give him warmth, embracing a stranger as their own.
Shangri-La Wolves print advertisement

Click on the image below to play the 3-minute In Our Nature video in YouTube (HD)


www.youtube.com/watch?v=wZeS0Un3jwk

Inspired by conversations with thousands of employees, partners and guests, the campaign focuses on the essence of the Shangri-La culture ‘embracing people from the heart and treating them like family’. “What is truly distinctive about the kind of Asian hospitality that Shangri-La offers is our colleagues’ genuine care and respect for our guests and each other. For us, this is more important than talking about palatial buildings or beautiful locations, which is why we choose this dramatically different and powerful style of campaign. It conveys the value of genuine kindness, something that is very relevant in today’s society,” said Greg Dogan, president and CEO of Shangri-La Hotels and Resorts.
The television advertisement was launched as a 90-second film, followed with a 60 and 30 second cut down versions for television, in-flight, online and cinemas. A three-minute version is available online atwww.shangri-la.com. The campaign includes a set of magazine advertisements, featuring wolves, dolphins and a swan.
Shangri-La Dolphins print advertisement
Shangri-La Swan print advertisement

Credits

The campaign was developed at Ogilvy & Mather, Hong Kong, by executive creative directors Simon Handford and Sandy Chan, creative director/art director Pierre Desfretier, art director Genevieve Hardy, copywriters Kwei Chee Lam, Edgard Montjean, Troy Sullivan, account team Adam O’Conor and Laura Le Roy, planner Catherine Moustou, and producer James Brook-Partridge.
Filming was shot by director Bruno Aveillan via Quad Productions, Paris, with director of photography Patrick Duroux, producers Martin Coulais, Claudia Traeger and Helene Karson.
Post production was done at Wizz, Paris, by editor Fred Olszak and producer Francois Brun. Sound was designed and arranged at Chez Jean, with music composed by Bruno Coulais.

15.6.11

Zonacitas.com|♥ getting laid made easy


“Love is out there. If we get organized, there’s plenty for all”, Ogilvy Interactive developed “Singles Finder”, a brand new application created for its client Zonacitas.com, the major argentine portal to find the perfect date.
Buenos Aires is one of the cities with the best nightlife of the world, with thousands of bars, discos and pubs. ?Yet sometimes, having so many options is a problem to find and meet single men and women.
Today is available in Buenos Aires “Singles Finder”, a free Smartphone App accessible in iTunes Store that gives you the exact amount of single prospects in each location. Because if you want to meet single people, first you have to know where they are. And the best part is to know it, before buying your ticket.
Credits:
Client: Dridco
Brand: Zonacitas.com
General Creative Director: Gaston Bigio
Ogilvy Interactive Director: Ramiro Dirube
General Creative Directors Interactive: Gastón Schaefer, Martín Garrocho
Digital Projects Director: Pablo Endler
Copywriter: Ignacio Jardon
Art Director: Diego Bertagni
Illustration: Diego Grandi
Developer: The App Master
Responsible for the client: Sebastián Gorín, Laura Rosenbaum

14.6.11

The ugliest copycat..

Original





NOT so Original





The Ugliest Couch Contest by Citi-Furniture - Citifurniture.net
Agency: Spidermonkey
Production house: Production 64

12.6.11

Drafthouse Cimema :::Angry Customer Voicemail

Alamo Drafthouse Cinema does not tolerate people talking or texting in their theaters and they take this rule serious. In fact, before every film they give several warnings on screen to prevent such inappropriate theater etiquette. Occasionally however some people don't follow these rules and movie goers have to be escorted out. Case in point is this clever spot that takes an actual voicemail of a customer who was recently kicked out of a Texas theater for her this type of bad behavior. The joke is on her though, as the clever movie chain turned her hilarious customer complaint into a viral video. So watch out the next time you complain to a company, they just might use you in one of their commercials.





"We do not tolerate people that talk or text in the theater. In fact, before every film, we have several warnings on screen to prevent such happenings. Occasionally, someone doesn't follow the rules, and we do, in fact, kick their asses out of our theater. "
This video is an actual voicemail from a woman that was kicked out of one of our Austin theaters. Thanks, anonymous woman, for being awesome.
Become a fan on Facebook -- www.facebook.com/alamodrafthouse

For more info on the Alamo Drafthouse, visit www.Drafthouse.com.

Stihl::: Defeat the forest.


Stihl Germany has launched a print advertising campaign for Stihl MS 880 chainsaw, featuring miniature warriors acting out the tag line, “Defeat the forest. Stihl.” Swords and axes everywhere.


Stihl Warriors Defeat The Forest

Stihl Warriors Defeat The Forest
Stihl Warriors Defeat The Forest

Credits

The Defeat The Forest campaign was developed at Scholz & Friends, Berlin, Germany.

7.6.11

The Brown Palace:::"Stay the Night"



A great new print and TV ad campaign from luxury hotel The Brown Palace brings classy back to advertising.  The ambitious campaign from the historic hotel located in Denver, Colorado beckons to it's days of past with it's stylish font and cocky yet clever copywrite over the beautiful images of the hotel providing  the backdrop.
 






Credits:
CD/AD: Sean Topping
CD/CW: Matt Ingwalson
AD: Camille King
CW: Karen Morris
AS: Lindsey Jacobsen
AC: Marissa Loken, Jackie Batts
MUSIC: Matt Nasi, Karen Morris, Kelsey Wittenberg
PRINT PRODUCTION: Shirley Richter
PHOTO & FILM: Bryce Boyer
EDITOR: Tom Welborn

That Al Salasil, If You Can’t Find Happy Endings, Read’em



5.6.11

Parenting:::do’s and don’t's


Marketing 3.0 :::Mobile


Huawei Waterproof Mobile
Huawei Waterproof Mobile
AgencyGuangzhou Newsun/JWT Advertising Guangzhou, China
Nokia Nseries with GPS
Nokia Nseries with GPS
Nokia Nseries with GPS
“Nokia Nseries. With built in A-GPS and Nokia map.”
AgencyJWT, Jakarta, Indonesia
Viewty Smart Phone
Nokia Nseries with GPS
Viewty Smart Phone
“Detects up to 16 faces.”
AgencyY&R, Dubai, UAE
Samsung Mobile Phone
Samsung Mobile Phone
“Your phone is here. Samsung phones with mobile tracker.”
AgencyCheil Communications, New Delhi, India
Land Rover Phone
Land Rover Phone
Land Rover Phone
Land Rover Phone
“The Land Rover S1 Phone Incredibly tough.”
AgencyY&R Lima, RKCR/Y&R, London, UK
Ephone v900
Ephone v900
“Fast Internet access when and where you need it.”
AgencyJST Beijing, China
Samsung F400
Ephone v900
“The new F400 with knock out power speakers.”
AgencyCheil Communication, Indonesia
Apple iPhone 4
Windows Phone 7
Nokia N8
The ad from Nokia also holds a Guinness World Record as the smallest stop-motion animated film.The film was created by Sumo Science at Aardman. It was all shot using CellScope technology and a Nokia N8, with its 12 megapixel camera and Carl Zeiss optics.
Ericsson Cellphone
Parlons Mobile
Dutch Mobile Ad
MotoYuva A810
Moto E185

1.6.11

DE-Marketing Axe



Dear Axe marketing manager..

in Amman, Jordan Axe does not work!

please take note and action.

regards,

ayman

31.5.11

Marketing 3.0 :::Reflections



Ingenuity and originality is more important than ever no matter what is the media/ medium channel.
 

7 Skills for a Post-Pandemic Marketer

The impact of Covid-19 has had a significant impact across the board with the marketing and advertising industry in 2020, but there is hope...