10.7.10

Samba | Energetic, colorful, trendy and vibrant copycat


Original art-work can be found @ the artist Adhemas Batist.
The not so original copy cat work is below

  • Designed and illustrated by Michael Habib
  • Creative Director: Andy Spyrison
  • Associate Creative Director: Ashraf Foda
  • Account Executive: Esraa Samaha
  • Advertising Agency: Advantage Marketing and Advertising, Cairo, Egypt.


9.7.10

Canadian Tourism Commission (CTC)| Experiential marketing

It's clear to me now that to develop true brand experience you have to integrate social media.
The formula for brand 3.0 } =Experiential marketing+ Social media marketing.









The Canadian Tourism Commission (CTC) has launched interactive murals to inspire Americans to book a Canadian vacation. These murals have taken over the streets of New York, Chicago and Los Angeles this summer - pulling content from Twitter to display real-time updates from and about Canada.

The digital storescapes celebrate the CTC's comprehensive social media strategy, and follow its 2009 Marketer of the Year award from Marketing Magazine.

The Canadian Tourism Commission can be found on the following social channels:


7.7.10

MINI Brand Store



Via Mini

A cost analysis of the BP disaster

It's a real challenge for any PR Guru to stand up against this... all the money on the world will not help BP ...


the best communications tip i can give you at this stage... BP TOP executives... shut the fuck up and leave your position at once... any talking you do will  make things worse for BP brand... 
Infographic source\\Financial Times

5.7.10

Made of milk copycats



teethmilk99teethmilk2010
THE ORIGINAL?
Milk “Because you’re made of milk”– 1999
Source : Cannes Archive Online,
Agency : Almap/BBDO (Brazil)

LESS ORIGINAL :

Slovak association of Dairy – 
2010
Source :  Adsoftheworld
Agency : Jandl, Bratislava (Slovakia)

28.6.10

Graco Cribs| A Crib of Dreams


graco cribs woman baby




graco cribs man baby



The copy reads- When your baby sleeps you sleep like a baby.
Graco A Crib of Dreams

CREDITS
Advertising Agency: Ogilvy & Mather, Santiago, Chile
Chief Creative Officer: Cesar Agost Carreno
Creative Director: Felipe Manalich/Nicolas Neumann
Copywriter: Nicolas Neumann/Felipe Manalich
Account Supervisor: Eric Krohn
Art Director: Gonzalo Navarro
Photographer: Renato Del Valle

27.6.10

Cannes2010: HARVEY NICHOLS| WOLVES


Y&R Dubai you earned it!!

Renault Commercial Vehicles: Boxes

Amazing... few years back i was in discussion -DE-Brief- with  strategist Mahmoud Khattan on how to position "fit" Volvo in Saudi Arabia.
Capitalizing on five years protection and finance plan, we visually start seeing one monument of Saudi standing behind one of our S80 images.
The direction was not liked/ endorsed by CD Mazen Hassan at that time ... can't remember why!
I recall positioning was something like" five years and your Volvo remins same"


This ad by Neogama/BBH, São Paulo, Brazil relises the visionary approach we had on how to move Volvo metal in saudi overcrowded, price sensitive and reputation driven.


Great work that will sell for sure...





Renault commercial vehicles.
With you from the start.
Advertising Agency: Neogama/BBH, São Paulo, Brazil
Chief Creative Officer: Alexandre Gama
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Copywriter: Márcio Juniot
Art Director: Pedro Utzeri
Advertiser's Supervisors: Cássio Pagliarini, Vanessa Castanho, Tenile Vicenzi
Planners: Eduaro Lorenzi, Luciano Di Eugêncio
Producers: Kiyoshi Takahashi, Daniel Terlizi
Art Buyers: Mariah Bayeux, Rubens Gomes
Photographer: Bruno Cals
Other Credits: Eduardo Oliveira, Alessandra Perez
Account Managers: Thaís Pedro, Michelle Zeguer, Guilherme Bernardes
Account Supervisor: Luis Tosi


Cannes 2010|award winners i liked in the print & outdoor categorie






Stopache
Stopache Splitting Seven Pick of Cannes 2010: award winners of noteAgency: Y&R, Dubai, UAE

Hot Wheels – Big Boy

hot wheels big boy Pick of Cannes 2010: award winners of note
Agency: Ogilvy, Mexico

WWF – Biodiversity
BIODIVERSITY AND BIOSAFETY AWARENESS RHINOCEROS Pick of Cannes 2010: award winners of note
Agency: Ogilvy, Paris

Bayer – Aspirin
cafiaspirina2 copy Pick of Cannes 2010: award winners of notecafiaspirina3 Pick of Cannes 2010: award winners of note
Agency: Almap BBDO, Brazil

CNN- Camera man
cnn turk camera man Pick of Cannes 2010: award winners of note
Agency: DDB, Istanbul, Turkey

Fuji Film – smile capture
fujimidaybig logo3 Pick of Cannes 2010: award winners of note
Agency: RMG Connect, New Delhi, India

Hellmans Ketchup – Food tastes better
hellmanns ketchup crocodile Pick of Cannes 2010: award winners of notehellmanns ketchup polar bear Pick of Cannes 2010: award winners of note
Agency: Ogilvy, Santiago

KitKat – Have A Break chairs
kitkatchair1 Pick of Cannes 2010: award winners of note
Agency: JWT, Auckland, New Zealand

National Comics Museum
NATIONAL COMICS MUSEUM THE FART Pick of Cannes 2010: award winners of note
Agency: JWT, Italy

Mitsubishi – Original Parts
ORIGINAL MITSUBISHI PARTS PORCUPINE Pick of Cannes 2010: award winners of note
Agency: BBDO, Chile

Supor Non-Stick Pans
supor non stick pans1 Pick of Cannes 2010: award winners of note
Agency: Leo Burnett, Shanghai, China

Surfrider Foundation
SURFRIDER FOUNDATION TYRE Pick of Cannes 2010: award winners of note
Agency: Young & Rubicam Paris, France

The Economist
the economist baby Pick of Cannes 2010: award winners of note
Agency: Ogivly, India

7 Skills for a Post-Pandemic Marketer

The impact of Covid-19 has had a significant impact across the board with the marketing and advertising industry in 2020, but there is hope...