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Diesel - Break the ice block

Diesel - Sex sells in Amsterdam

Diesel and its recent campaign "Sex sells" was held early in March an unusual show in the streets of several cities in the Netherlands, Belgium and Luxembourg.

In collaboration with one of its outlets in Amsterdam, the brand has the appropriate attributes of a city that contributes to its reputation as the Venice of the North, the Red Light District and animated displays.

For part of the campaign instore "Sex Sells", the entire store: both at the POS as a fitting room, vendors, etc. ... has been amended to highlight this famous leitmotifs "sex sells" ...T

Diesel is completely integrated into a dynamic called 360. Failing to value the mass media such as television,  direct action, in-store, PR stunt, and this online and offline!

Nokia|Interactive Installation.

Interesting technique and nice realisation for Nokia. This beamvertising makes interaction possible. The campaign adverts for navigation function of Nokia mobile phones. 

Kimberly-Clark| Cottonelle|toilet paper should roll over or under?

In January, Kimberly-Clark's Cottonelle launched a contest asking consumers whether toilet paper should roll over or under. Well, the debate was settled by Oscar time, with people in the national poll choosing "over." Now, the brand is back with the next step in the campaign to keep the conversation going. It's promising a "recall" of any bath tissue that doesn't roll over. The campaign, created by JWT London (but running in the U.S. and Canada), includes TV and outdoor ads that show the company "recalling any toilet paper which doesn't roll over." Cottonelle brand manager John Stanwood says: "We wanted to counter the theory that all toilet paper is the same and come up with an idea that was eye-catching, compelling and light-hearted." 

Axe|Save water by showering together

Today is Earth Day, and Axe Canada and ad agency Zig are sexing up the proceedings by recommending that you share your shower with significant others to conserve water. 
A facebook app created by Zig that encourages people to showerpool. Check facebook/axecanada. Popout

Five lingerie spots

0) Lane Bryant ad 

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1) Kylie Minogue spot for Agent Provocateur.
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2) Justin Anderson's short film "Chore" for Damaris (NSFW).
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3) New Yorker lingerie commercial "The Wedding Night."
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4) Schiesser lingerie commercial "Nurse."
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5) Paragon commercial "Blush."
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Only The Brave: Iron Man Limited Edition

 Only The Brave: Iron Man Limited Edition debuts this month in department stores and boutiques via a deal between Marvel Entertainment and Diesel. The partners are supporting the licensed product launch with a dedicated website, downloadable video games and online contests. Packaging will probably stand out in the sedate fragrance aisle—it's a bright-red clenched fist, made to look like Stark's costumed, crime-fighting alter ego. nking man's superhero, but his franchise is turning out to be the marketing maven's holy grail.

Banner for vacuum cleaner sucks, literally, the bad cookies from your PC

This  interactive banner for Vax’s new vacuum cleaner communicates the product’s cleaning capabilities in a powerful way. This innovative interactive banner, developed by Shalmor Avnon Amichay /Y&R Interactive Tel Aviv, makes a symbolic connection between bad cookies in your computer and the dust outside.
The banner consists of a code that identifies the bad cookies on your computer and cleans them out with a click on the banner. The banner also reports how many cookies were deleted.
Well, really interesting and beneficial, isn’t?

First aid: it’s a matter of life and death

This campaign from St John Ambulance, a charity organization in U.K. dedicated to teaching people first aid so that everyone might be equipped with the knowledge to save a life, uses the images of fake dead persons. The emotively descriptive copy indicates that had someone associated with them known first aid, their life would have been saved.


As part of the campaign St John Ambulance has created an iPhone App that gives potentially life-saving advice.

CREDITS

Agency: BBH

Creative directors: Alex Grieves and Adrian Rossi

creatives: Victoria Daltry and Will Bingham.

Want to keep a clean butt?

Here is a print campaign for a product which might be beneficial for all gays who naturally want to maintain a clean butt. Fleet has just launched a new laxative-free product.

The campaign, developed by Euro RSCG, is metaphorical in style. We can say ass symbolism.

We can describe it as ass euphemism. The ads will reportedly run in Out magazine, as well as on popular gay and lesbian websites.