20.4.10

Amman's Top 10 summer brands



View from La Calle
1. La Calle’s terrace, 6:00 PM – 8:00 PM.
The end of Rainbow Street
While finding a good spot on La Calle’s summer terrace is no easy feat, it’s worth the hassle (it’s always crowded because 6:00-8:00 is also happy hour). The sunset is stunning, and the calm vibes of early evening Rainbow Street make La Calle one of my favorite summer places.
Try: Their pizza.

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Las Tapas, Amman, Jordan
2. Las Tapas’ outdoor garden, 6:00 PM – 9:00 PM. 
Behind the Third Circle, 06-4615061.
While Las Tapas’ service is perhaps the worst in Amman, I’m always braving the crappy customer experience to enjoy their garden. I love their dark wooden furniture contrasted again the evergreen plants and the reddish tiles. My favorite part of the garden is the pink “Majnooneh tree” (no idea what the scientific name for it is), framing the doorway.
Try: Their risotto balls and three-kinds-of-pasta platter.
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viniagrette (1)
3. Vinaigrette’s open sushi bar, Sunday dinner, 7:00 PM to 9:00 PM. 06-560528.
Shmeisani, Al-Qasr Hotel. 06-560528.
I love Vinaigrette. The view of Amman at night through their glass walls is stunning, their customer service is excellent, and their food is one of the best in Amman. For fans of sushi, I do not think sushi can get any better in Amman (I haven’t tried Yoshi yet though, to be honest), and their 20.00JD all-you-can-eat sushi deal is definitely worth the money.
Try: Their all-you-can-eat sushi.
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Books@Cafe, Amman, Jordan
4. Books@Cafe, Saturday/Friday mornings and afternoons. 06-4650457. 
Jabal Amman.
Books@Cafe is my favorite place in the entirety of this city. The staff are friendly, the space is awesome, the crowd is non-judgmental and eclectic, and the food is great.
I really hate how they covered their terrace, but that doesn’t make the place rock that much less.

Try: Their pizza.
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http://www.gulf-life.com/images/2010/feb/062amman01-00.jpg
(Photo by Gulf Life Magazine)
5. Tche Tche, 3:00 PM – 5:00 PM.
Several locations. 06-5932020.
I actually really like Tche Tche. They have good food, logical prices, free wi-fi, and Amman’s best arageel. My only wish is that they’d have more comfortable chairs.
Try: Their salmon fillet.
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IMG_2120
6. The guys’ terrace, Saturday/Friday, 7:00 PM – 10:00 PM.
Mutran Street, Jabal Amman.
While this place isn’t open to the public, I have to have in on this list because it’s one of my favorite places in town, with some of my favorite people in the world. Great company, great conversations, and a comfortable couch.
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Blue Fig
(Photo by Gulf Life Magazine)
7. Blue Fig’s garden, Saturday, 11:00 AM – 2:00 PM. 
Abdoun. 06-5928800.
Blue Fig is really cool during the morning, very laid-back and chilled out, as opposed to the vibes this place has during the evening. Their food is excellent as well.
Try: Their New Orleans Burger.
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canvas amman
8. Canvas
Weibdeh. 06-4632211. 
I like Canvas a lot, because you can sit outside or inside and feel and enjoy the restaurant’s wonderful ambiance. Their menu isn’t very good, but the setting itself is worth the bad drinks.

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(Photo by Debbini)
9. Champions. Weekdays, 7:00 PM – 9:00 PM.
Marriot Hotel, Shmeisani. 06-5607607.
This is an almost unlikely addition to this list, and I find myself surprised at its addition. Champions is a good place to watch a game with my sports-obsessed Moose; the seating is comfortable, the food is excellent, and the noise level is always optimum.

Try: Their sharing platter.

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IMG_0049
10. Coffee and News, the sidewalk. Weekdays. 6:00 PM – 9:00 PM.
Rainbow Street.
Coffee on the sidewalks of Rainbow Street is great, especially when combined with kaek from Abu Ghosh across the street. Coffee and News is very unassuming, and I like that a lot about it.
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Via

MTV Guide to New Zealand


Tourism New Zealand is collaborating with MTV to run a series of four-minute documentaries following local musicians Scribe, Liam Finn, and the Mint Chicks. The Mint Chicks head to Queenstown and Wanaka to perform at the Rippon Music Festival at Rippon Vineyard. Liam Finn gives an intimate look at his favourite spots in and around Auckland, from the studio where he produces his music, to Piha Beach where he loves to surf and chill out. NZ rapper Scribe unearths his favourite inspirational locations, including music venues, untouched beaches, restaurants, bars and festivals. Each of the shorts ends with an invitation to book an airfare with Pacific Blue, an international line of Virgin Blue.
Mint Chicks Guide to New Zealand



Click on the image below to play the Mint Chicks video in YouTube (HD)
Click on the image below to play the Liam Finn video in YouTube (HD)
Click on the image below to play the Scribe video in YouTube (HD)

Credits

The Guide to NZ campaign was developed at MTV Brand Solutions by director Colin Blake, creative director Vanessa Zuppicich, senior creative Kate Davitt, creative Anna Snowman, talent and artist relations manager Simone Stopford.
Filming was shot by director Miki Magasiva, via Curious Film with producer Peter Grasse.

Eichborn Flyvertising in Frankfurt


Eichborn, the German publishing house, used flies to get the word out on their exhibition stand at the 2009 Frankfurt Book Fair (Frankfurter Buchmesse). Eichborn’s logo includes a fly so it made sense to use flies to carry the logo in a “fliegenbanner” with the words, “Eichborn, der verlag mit der Fliege” (the publisher with the fly). Ultra light miniature banners were attached to 200 flies with natural wax. The flies, carrying an extra load, tended to land on people for a rest, getting the attention of people all over the display area. The Jung von Matt team behind the campaign tell us that flies were not harmed in the process. After a short time the banner dropped off by itself.
Eichborn Flyvertising







Credits
The Flyvertising campaign was developed at Jung von Matt/Neckar, Stuttgart, Germany, by creative directors Jacques Pense and Michael Ohanian, art directors Benjamin Beck and Thomas Lupo, copywriters Norman Scholl and Lennart Frank, account managers Daniel Adolph and Christine Seelig.

LG| Next Big Thing Online


It’s the Next Big Thing”, LG’s UK advertising campaign for large capacity home appliances, supplements a television advertising campaign with an online portal designed by Kansas City motion graphics and live action company Nailgun*. The overall concept of the campaign imagines a literally larger than life world of giant size clothing drying in the environment.
LG Easter Island



When visitors land on the LG ‘Next Big Thing’ website they are greeted with an overhead shot of a beautifully animated natural LG world. A sweeping camera move brings us up close to the first in a series of iconic animation, a pair of jeans hanging from a giant suspension bridge over a lush blue-green river with a green sock attached with a clothes pin to a wind turbine. Click on the arrows to the left and right of the screen and visitors are whisked away (the pages never refresh) to other animated areas of the LG world, including an Easter Island setting with the famed statues holding a pair of giant overalls; and a cityscape where an enormous men’s shirt hangs between two office towers and giant baby pajamas wave in the breeze from atop the front entrance of an impressive government building. Clicking the on-screen “+” symbols changes the perspective yet again with the camera tilting up toward the blue sky and zooming in to the clothing, revealing both specific information about LG products and the eye-catching details of nailgun*’s animation.
LG Easter Island
LG Easter Island
LG Easter Island

Credits

The Next Big Thing digital campaign was developed at VML, Kansas City, a department of Y&R.
Design and animation were produced at nailgun, New York, by creative director Michael Waldron, director of production Erik van der Wilden.
“The idea was to create these big, fun visual comparisons,” nailgun* director of production Erik van der Wilden explains. “Details are extremely important with something like this, which is why we chose to build all of the elements from scratch in 3D, even though it meant dealing with long rendering times. We also spent a lot of time choreographing the camera moves and how visitors would navigate and experience this world. Simple, elegant animation and subtle movements were key for this working creatively”.

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