Reasons to Stop Smoking

The Smoke by lucaszoltowski

Smoking kills by uribaani

Smoking is Suicide- gun by kellykashcraft

No smoking by shaun velka

Antismoke by R.J. Reynolds

Smoke Skull by jor182

The Ripper Smoke by jor182

Smoke by gregor999

smoke by sicboi06

Blow Yourself Away (Anti Smoking Ad) by Alex Cornell

Hangman by Burak Kaynak

Don’t Smoke by roweig

smoking kills

WWF: Lungs

Regional Cancer Centre: Breast

Adesf: War, 2

Anti- Smoking Ad

ADESF: Lungs

ADESF: Stomach

ADESF: Heart

Dublin City Council Anti-Littering Campaign: Butts Are Litter Too

INEN Cancer Prevention Center: Ice cream

INEN Cancer Prevention Center: Shave

INEN Cancer Prevention Center: Demolition

INEN Cancer Prevention Center: Zebra

Good Hope FM: Bulb

FPA Australia: Stub

Anti Smoking Help Line: Suicide

The Roy Castle Lung Cancer Foundation: Deathbed

Tabaconomia : Calculates Tobacco Costs, Car

smoking is suicide- noose

smoking is suicide- knife

Smoke Kills

anti-smoking ad

Smoking is injurious to SEXUAL Health

Passive smoke

yet another no smoking ad

CONAC Chilean Corporation Against Cancer: Brown

CONAC Chilean Corporation Against Cancer: Blonde

Adesf: War, 1

Gazeta do Povo: Glass

Gazeta do Povo: Popcorn

QUIT SMOKING

NHA: Time bomb

NHA: Pocket knife

NHA: Bullets

Cancer Aid & Research Foundation: Rope

Cancer Aid & Research Foundation: Knife

The Roy Castle Lung Cancer Foundation, Passive Smoking: Shotgun

Non-Smoking-Campaign: Smoke ring

Cancer Ads

Cancer Patients Aid Association: Bistro

Cancer Patients Aid Association: Motel

Anti-Smoking

Panties with a Message

ACDelco|Interactive Truck

ACDelco is a subsidiary of American car firm, General Motors. Despite carrying parts for all makes of vehicle, there was widespread misconception in the UAE market that the firm only serviced American cars.

Traffic statistics suggested that drivers spent an average of 4 hours on the road in Dubai. Memac, Ogilvy and Mather use the trucks themselves as mobile advertisements. Using the free advertising space on the side of ACDelco trucks, they were branded with a fun, simple slogan, “Yes! We also have parts for this car!” with arrows pointing at passing vehicles.

The trucks drove through key areas, and parked in strategically visible sites, and allowed the passing traffic to complete the artwork. Achieving an estimate 3.2 million impressions per month, the campaign increased store traffic, and helped to change public perceptions of the firm’s products. The branded trucks were part of a larger campaign that saw a 28% rise in end of year sales figures.

BRAND: ACDelco

BRAND OWNER: General Motors

CATEGORY: Automotive

REGION: UAE

DATE: Dec 2008

MEDIA AGENCY: Ogilvy

MEDIA CHANNEL