18.10.09

Webby Awards for Interactive Advertising


The Webby Awards this year included a special section for interactive advertising. Listed here are the winners (in bold), People’s Voice choices (PV) and other finalists.
Volkswagen Park Assist banner ad

Banner Campaigns

Banner Singles

Distracted Drivers, Clemenger BBDO
Pepsi Dear Mr. President Video Banner (PV), R/GA
Coffee Cup, Marketel
Collapse Banner, Crispin Porter + Bogusky
IBM – “IDEA”, Ogilvy New York

Branded Content

Email Marketing

Be Aware, G2 Direct & Digital
Hello FRA (PV), Starring
The Big Wild Email, DDB Canada / Tribal Vancouver
The Other Season Emails, 72andSunny

Environmental & Experience Marketing

Game or Application

Integrated Campaigns

Why So Serious? The Dark Knight Alternate Reality Game (PV), 42 Entertainment
Coraline Campaign, Wieden+Kennedy
Nike Football Next Level, 72andSunny
Smirnoff Secret Party 2008, Amnesia Razorfish
Somebody Else’s Phone, Wieden + Kennedy London

Mobile Advertising

United Nations Voices, The Hyperfactory & Saatchi & Saatchi Sydney (TIR Review)
Guinness Passport To Greatness (PV), The Hyperfactory, Ogilvy Hong Kong & XS2 The World
Audi Q5 MobileCam, Neue Digitale / Razorfish
Nike T90 Launch – Augmented Reality, The Hyperfactory
Toyota Matrix Mobile, The Hyperfactory

Online Campaigns

IN AN ABSOLUT WORLD, Great Works
Firefox Download Day (PV), Nobox Marketing Group
Lord of the Rings: Sweded!, Silent City Productions
The Exposure of Tom King, Lean Mean Fighting Machine
The Photographic Adventures of Nick Turpin, Lean Mean Fighting Machine

Online Commercials

Funnest, TBWA Media Arts Lab (TIR Review)
In An Absolut World Friends Would Get Together More Often (PV), The Absolut Company
Emergency Refresh, TBWA Media Arts Lab
Meetup.com “Hatch”, Curious Pictures
Russian Dolls, DDB Canada / Tribal Vancouver

Online Guerilla Marketing

Wario Land Shake it!, Goodby, Silverstein & Partners (TIR Review)
Crazy Race (PV), DDB Brasil
Orange ‘Balloonacy’, POKE
Sixt Ebay-Ads, Jung von Matt AG
Whopper Sacrifice, Crispin Porter + Bogusky

Rich Media Advertising: Business to Business

Rich Media Advertising: Business to Consumer

Rich Media Advertising: Non Profit/Educational

Rich Media Advertising: Promotional

Wario Land Shake it!, Goodby, Silverstein & Partners (TIR Review)
The eco dance (PV), KING
Coraline: Bobinsky Rich Media Banners, Wieden+Kennedy
Nike SPARQ, R/GA
The Unloader, Farfar

Viral Marketing

Diesel XXX SFW, The Viral Factory
Yearbook Yourself (PV), Taubman / Colle + McVoy, (TIR Review)
Microwave, Droga5
Volkswagen UK Website Launch Promotional Video, Tribal DDB London
Why So Serious? The Dark Knight Alternate Reality Game, 42 Entertainment
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One Show Public Choice TV Commercials 2009


The One Club has launched the Public Choice TV Commercial nominations as part of the One Show 2009. The One Club is an American non-profit organization that recognizes and promotes excellence in advertising. Founded in 1975 in New York City as The One Club for Art & Copy, The One Club produces three annual award competitions: One Show, One Show Design and One Show Interactive. This year’s One Show will be held on May 6, Jazz at Lincoln Center, New York City, celebrating the year’s best work in print, television, radio, outdoor, innovative media and marketing, and integrated branding. Here’s the list of television commercials which are open to the public for voting online…
One Show Vote for your favorite TV commercial

Alberta’s Libraries – Kama Sutra
Rethink, Canada / Vancouver
Canadian Film Centre (Worldwide Short Film Festival) – Scooter
Doug Agency, Canada / Toronto
CareerBuilder.com – Tips
Wieden+Kennedy, United States / Portland
Conangra Foods – Wedding
Awards Coordinator, United States / San Francisco
Crest – Bulldozer
Saatchi & Saatchi New York, United States / New York
Crest – Lice
Saatchi & Saatchi New York, United States / New York
Crest – Pre Nup
Saatchi & Saatchi New York, United States / New York
Crest – Bulldozer, Lice, Pre Nup
Saatchi & Saatchi New York, United States / New York
Discovery Networks – I Love The World
72andSunny, United States / Los Angeles
eBay – Hero
BBDO New York, United States / New York
eBay – Civil War
BBDO New York, United States / New York
ESPN – ESPN NBA – Shriz-abble :30
Wieden + Kennedy, New York, United States / New York
FedEx – FedEx TV Campaign
BBDO New York, United States / New York
Heinekin/Dos Equis – Rollerblading
Euro RSCG Worldwide, United States / New York
Hulu – Huluwood
Crispin Porter + Bogusky, United States / Boulder
Johnson & Johnson – K-Y Yours + Mine
Mother, United States / NY
Kraft/Tang – Fountain
Ogilvy, United States / Chicago
Monster.com – Battle
BBDO New York, United States / New York
Monster.com – Double Take
BBDO New York, United States / New York
MTV – Choose or Lose Phone
JWT, United States / New York
NBC Universal – The Invisible Man
SHACKLETON, Spain / MADRID
Nintendo – Theme Night
FORM, United States / Los Angeles
Old Spice – Foam
MJZ, United States / Los Angeles
Old Spice – Pro Strength- Fine Wine
Wieden+Kennedy, United States / Portland
Post Cereals – Diamond Shreddies – Letters
Ogilvy & Mather, Canada / Toronto
Seattle Mariners – Fullness & Sheen
Copacino+Fujikado, United States / Seattle
Seznam.cz / Sprace.cz – Ferdinand The Bull
McCann Erickson Prague, Czech Republic / Prague
Skittles – Pinata
TBWA\Chiat\Day, United States / New York
Telecom / Arnet – One million users
Santo, Argentina / Buenos Aires
Toyota Motor Corporation – Parking/Clean Up/Catch
DENTSU INC. Tokyo, Japan / Tokyo
Utah Department of Public Safety, Highway Safety Office – Drunk Driving Bar Bathroom Stall Wra
R&R Partners, United States / Las Vegas
Volkswagen – The Exchange
Agence .V., France, Metropolitan / Saint Ouen
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7 Skills for a Post-Pandemic Marketer

The impact of Covid-19 has had a significant impact across the board with the marketing and advertising industry in 2020, but there is hope...