3.10.09

10 Branding Trends for 2010: Value is the New Black

Though US economists are cautiously predicting an uptick in consumer spending next year, the post-recession landscape will present brand marketers with new challenges, new engagement realities and new rules, and will increase pressure to prove how and why branded products deliver value, according to (pdf) Dr. Robert Passikoff, president of Brand Keys
Using what Passikoff calls “predictive loyalty metrics” gleaned from consumer data his firm collects,  Brandkeys analyzed the likely consumer values, needs and expectations for the next 12-18 months and offered the following 10 trends:
  1. Value is the new black: Consumer spending, even on sale items, will continue to be replaced by a reason-to-buy at all. This may spell  trouble for brands with no authentic meaning, whether high-end or low.
  2. Brands are increasingly a surrogate for value: What makes goods and services valuable will increasingly be what’s
    wrapped up in the brand and what it stands for.
  3. Brand differentiation is brand value: The unique meaning of a brand will increase in importance as generic
    features continue to propagate in the brand landscape. Awareness as a meaningful market force has long been obsolete, and differentiation will be critical for sales and profitability.
  4. “Because I said so” is over: Brand values can be established as a brand identity, but they must believably exist in the mind of the consumer. A brand can’t just say it stands for something and make it so. The consumer will decide, making it
    more important than ever for a brand to have measures of authenticity that will aid in brand differentiation and consumer engagement.
  5. Consumer expectations are growing: Brands are barely keeping up with consumer expectations now. Every day consumers adopt and devour the latest technologies and innovations, and hunger for more. Smarter marketers will identify and capitalize on unmet expectations. Those brands that understand where the strongest expectations exist will be the brands that survive and prosper.
  6. Old tricks don’t - and won’t - work anymore: Consumers are on to brands trying to play their emotions for profit. In the wake of the financial debacle of this past year, people are more aware then ever of the hollowness of bank ads that claim “we’re all in this together” when those same banks have rescinded their credit and turned their retirement plan into case studies. The same is true for insincere celebrity pairings - such as Seinfeld & Microsoft or Tiger Woods & Buick. Celebrity values and brand values instead need to be in concert.
  7. Consumers won’t need to know a brand to love it: As the buying space becomes even more online-driven and international (and uncontrolled by brands and corporations), front-end awareness will become less important. A brand with the right street credibility can go viral in days, with awareness following -  not leading - the conversation.
  8. It’s not just buzz: Conversation and community is increasingly important, and if consumers trust the community, they will extend trust to the brand. This means not just word of mouth, but the right word of mouth within the community. This has significant implications for future of customer service.
  9. Consumers talk with each other before talking with brands: Social networking and exchange of information outside of the brand space will increase. This - at least in theory - will mean more opportunities for brands to get involved in these spaces and meet customers where they are.
  10. Engagement is not a fad; It’s the way today’s consumers do business: Marketers will come to accept that there are four engagement methods: The platform (TV; online), the context (program; webpage), the message (ad or communication), and the experience (store/event). At the same time, they also will realize that brand engagement will become impossible using out-dated attitudinal models.
Passikoff believes that accommodating all of these trends will require some companies to undergo significant paradigm shifts, which will likely be painful but necessary.  Either way, change in the brand marketing pace will be inevitable.  “Whether a brand does something about it or not, the future is where it’s going to spend the rest of its life. How long that life lasts is up to the brand, determined by how it responds to today’s reality,” he said.
Recent research from Penn State University found that one in five Tweets is brand related, and appears to support the belief that there is an increasing desire for brand engagment and customer service on more community-based media.
Another study from Penn, Schoen & Berland Associates, similarly proclaims that “value is the new black,” predicting that post-recession shoppers will transform into “value hunters” as they look for true value and meaning from brands, rather than just discounts.

1.10.09

Abu Kas Rice :::On the way to Riyadh Airport

On the way to Riyadh Airport
"trust me... you will miss me ..Alot"


On the way to City
"i am positive, you missed me .. A lot"

Top 10 Australian Viral Videos





10. Teenage Affluenza - World Vision


9. Where the bloody hell are you? - Dan Ilic

8. Beached Whale- Handsomity Institute

7. True History of Australian Football - Aktifmag

6. Get into any nightclub - Sprite Truth Hunters


5. Corey Delaney, Party Liason - ACA and Crikey Media


4. ChkChkBoom - Nine News


3. Free Hugs - Sick Puppies


2. Trent from Punchie - Trent


1. The Big Ad - Carlton Draught



28.9.09

Noodle Brain generation




Lead Image

Noodle Brain generation



Indomie is as familiar a word to the Nigerian toddler as 'water' or 'milk'. Is it a necessity to life and well-being? Some parents may argue that it is, because it is all that their children will eat. It is quick to prepare, economical at N50 per packet, and versatile.

It is a staple, with an egg, with mixed vegetables, in soup, fried, on its own suncooked, as a biscuit. Indomie advertisers have not got their act together, because it would be easy to claim that their noodles is the best selling Nigerian fast food ever, and it may be hard to prove otherwise.


Indomie is no longer just a brand name, it is a revolution. Ask the average 14 month old if she knows, or cares what the difference is between Indomie, Mimee, O, or Amoy They are all indomie as far as that level of discernment allows. It looks, twirls and tastes like Indomie, well then, it must be Indomie.


A pre-school teacher informed me that many Indomie eaters cannot even pronounce the word Indomie. Never mind! In Nigeria, Indomie is synonymous with the word noodles, sometimes synonymous with the word food. Indomie's PR has long being impeccable but it must have died and gone to heaven when it received a thumbs up from Dora Akinyuli.


Here is what Sulieman Adenekan in The Punch on the web on 16th of September 2008 quotes her as saying: In the 80s I used to think that indomie was for the children, now we all know that it is for everybody, because Indomie is a complete food, any food that has carbohydrate, protein, micro nutrient, vitamin, calcium all in one is a complete food.


I am able to say it authoritatively because we have cleaned indomie noodles, seasoning repeatedly and we are happy that since they started production they have been able to adapt their seasoning to our local taste, by using our local ingredients to produce it.


Indomie then is so revolutionary that Mrs. Akinyuli was willing to risk the integrity of her professional opinion to give it a reference. I would gladly eat it myself on the basis of such a glowing resume, but for the fact that ‘dissenters' in the West are increasingly urging that we pay more attention to the small print on the back of our food, especially so in the case of processed foods given to children.


Food and Drug Administrations in the West are being kept under unrelenting pressure from Medical researchers, both mainstream and alternative, investigating the reasons why with each passing year, cases of allergy induced Autism, Autism Spectrum Disorders, Attention Deficiency and Hyperactivity disorders and Neurological disorders (among other childhood diseases) are on the rise.


The blood-brain barrier, a metabolic or cellular structure in the central nervous system that restricts the access of chemical substances to the brain and nervous system has recently being proved to be more breachable in some children than others, and so proactive parents are being forced to weigh the advantages of fast foods loaded with preservatives and additives, against their children¹s health, and their cognitive development. Can Nigerians really afford to be so glib about what we give our children to eat?


By the way, Mrs. Akinyuli¹s ‘complete food' contains wheat flour, refined palm oil, iodized salt, sodium polyphosphate, sodium carbonate, potassium carbonate, guargum, tartazine CI 19140, antioxidant (TBHQ)


Which words do you recognise? Here is what the list really reads like: Sodium polyphosphate; a food preservative that the United States Food and Drug administration ‘generally recognises as safe'. It is also an ingredient in household cleaning products, industrial cleaning processes and the manufacture of ceramics. It will also be found in toilet, surface, and coffee urn cleaners. Polyphosphates can be irritating to skin and mucous membranes. Bicarbonates of potassium and sodium have been present in processed foods forever as acidity regulators, anti-caking agents, flavour enhancers, raising agents and fungicides. Bicarbonate of soda may be familiar to many people as an antacid, and it is ranked as having negligible toxicity.


It is undisputably a chemical substance, and also commonly used as a descaling agent, in glass manufacturing, and for cleaning silver. Guargum is a dietary fiber and therefore has some documented nutritional merits. You decide on its merits.


Tartrazine Cl19140 is a synthetic lemon yellow food dye also known as E102. It is said to ‘appear' to cause a long list of allergic and intolerance reactions including hyperactivity in children, obsessive compulsive disorder, clinical depression, itching, feelings of suffocation, sleep disorders, blurred vision and allergic reactions in asthmatics and those with aspirin intolerance E102 has been banned in Austria and Norway, and UK ministers responding to the British Food Agency advise on food colouring have agreed that Tartrazine as well as five other food dyes will be phased out of foods in the UK by 2009.


Betacarotene is an alternative food dye to E102, but manufacturers prefer E102 because it is cheaper. (TBHQ) is an antioxidant whose merits or demerits are still being argued. Last but not least is the almighty Monosodium Glutamate in the Indomie seasoning powder, not only present as itself; but hidden as Hydrolysed vegetable protein.


MSG is an amino acid added to food for the sole purpose of making it taste better. A proven excitoxin, MSG is increasingly being implicated in a long list of neurological disorders. More explicitly, it has been proven to damage brain neurons. The counter-argument is that the blood-brain barrier should block its access.

Guess how many parents know for sure that their child's blood-brain barrier is catching his daily MSG dosage? MSG also happens to be addictive. It might be the explanation for why your baby's first word is ‘Indomie'.

Indomie YouTube video

SBY Presidenku TVC - Indomie Jingle
1:01





TVC Indomie 2009
1:02




TVC Indomie Jingle Dare 2
0:37




TVC Indomie
0:15




TVC/Advertising/Iklan INDOMIE Indonesia - 'Lebaran'
1:59




TVC/Advertising/Iklan INDOMIE Indonesia - "Waktunya INDOMIE"
1:05




Indomie TVC "Look Up" Version
1:02

T


INDOMIE TV Commercial 2009 Look Up
1:02




TVC / Advertising / iklan INDOMIE Indonesia - 'Cium Ibu'
0:15




Indomie Nigeria versi Dinner with Dad 60"
1:03




Indomie
1:04







Indomie 2009 30s 2
0:32





Indomie Nigeria versi Grandma 60"
1:06



TV Commercial
2:39







Indomie
1:00







Indomie Middle East versi Slurping Noodle 30"
0:34




Indomie Look Up 60"
1:01




Pop Mie Tv Commercial
0:29




Indomie Nigeria versi Grandma's coming 30"
0:32




TVC Sirup Indofood 2009
0:31




Pop Mie TV Commercial (female ver.)
0:30




Indomie Satu Selera 60"
1:01




Indomie Jingle Dare 2 30"
0:37







indomie ramadhan[HQ]
1:03







Indomie Satu Selera versi Bahasa 30"
0:30







Indomie Look Up versi Kantor 15"
0:17








Indomie Satu Selera versi Bali 30"
0:30




Indomie Satu Selera versi Menado 30"
0:30




Indomie Look Up versi Pantai 30"
0:31







Indomie Look Up versi Kantor 30"
0:32






Indomie Ramadhan
1:04





Indomie Ramadhan 2009
1:03




Supermi GO versi Raincoat
0:33




Indomie Middle East versi Race for Water 30"
0:33




Indomie Nigeria versi Billboard 60"
1:03




Indomie Nigeria versi Supermodel 60"
1:03







INDOMIE Ramadhan 2009
1:02





Indomie 2009 30s 1
0:32




Indomie Nigeria versi Concert 60"
1:06




IDM SAHUR2006 30sec
0:39




IDM BUKA2006 30sec
0:38




Supermi Go Series versi Raincoat 30"
0:32




7 Skills for a Post-Pandemic Marketer

The impact of Covid-19 has had a significant impact across the board with the marketing and advertising industry in 2020, but there is hope...