19.7.09

Tengu Instant Noodles

RorytwoRorythree

Designed by Rory Phillips, "The goal of this project was to create a brand and design it's identity and various deliverables to support the brand.

Instant noodles are super yummy, but they are also unhealthy because they are made with processed ingredients and fried. The idea was to market a brand of noodles that was made from organic whole grain and baked not fried, with high quality delicious gourmet flavors.

Tengu is a type of mischievous Japanese demon, in this case a fox. The fox in Japaneses mythology is the guardian spirit of Daikoku the god of the harvest and kitchen. Fox shrines are found all over japan and people leave treats for the fox spirits for good fortune. After a lot of research Tengu became the name and symbol for the brand. The food of Chef Chen Kenichi was the inspiration for the different flavors of the noodles.

In order to differentiate the healthy delicious Tengu noodles from the processed junk noodles, the packaging is of a longer rectangular shape instead of the usual square. This was meant to evoke the idea of fine gourmet pastas.

The packaging was designed to be made from unbleached recycled materials to remind the consumer of the unprocessed nature of the product and to avoid the bright and cheap mass produced look of the junk brands. The message is this is a premium handcrafted item.

The 'obi' or sash around the packaging designates the flavor this allows the company to easily add new seasonal flavors without changing and printing entirely new packages. The inside of the 'obi' has more information on the brand message; Tengu makes traditional Healthy, Delicious and Sustainable noodles everyone can enjoy."

RorybackpackageRoryallthreeRory4RorybellybandRorycookinginstructionsRoryupc

Perrier’s Conversations

Perrier’s ‘Social Media’ Packaging
Perrier-hartlandvilla

HartlandVilla, a graphic studio based in Paris developed Perrier "Conversations", a limited edition series, this year, the theme is “conversation”.

We used the “French” aspect as it is an important value attached to the brand abroad. We played with words and “bubbles” to recreate surreal conversations, collages of words that work well together and evoke sensual and creative conversations in an ironical way. The idea is to leave room for the audience’s imagination to fantasize about situations and ambiences.

The choice of words projects the idea of “learning French with Perrier”: as many of the expressions we chose evoke clichés of French culture, they make up a totally absurd French language lesson. In this absurdity lies the humor, creativity and as such, the quality of the project."

perrier bubbless.gif

Perrier

Vaseline - Resilient / Skin - (2009) :45 (USA)

The ad shows surface materials wasting away, even the toughest materials like steel and wood.

Credits:

  • Advertising Agency: Bartle Bogle Hegarty, New York, USA
  • Production Company: Park Pictures, Bicoastal
  • Post Production Company: MassMarket, New York, NY


Stop motion animation treatments...



Chateau Bonne Entente - Summer - (2009) :30 (Canada)
Credits:

  • Advertising Agency: Brad, Québec, Canada
  • Production: 6ix degrés
  • Music and sound: Studio Expression



18.7.09

Olympus PEN camera ....busted.....


Original


Less original by DSG

Tictac::: "Redefining viral" Micha


How to Use Facebook for Professional Networking


by Aneta Hall

How do you use Facebook? Is it to connect with long forgotten friends or share fun tidbits of your personal life with extended family? If that’s you, well… you are not alone. A great majority of Facebook users maintain Facebook profiles exclusively for personal networking and do not feel Facebook is appropriate for professional networking. I disagree with this approach. Facebook social networking experience should be what you want to make of it and more and more professionals turn to Facebook to maintain professional and/or business presence in addition to a personal one.

What’s wrong with using LinkedIn for my professional networking?

Nothing really. LinkedIn is definitely the channel of choice for professional networking. However, Facebook continues to grow and mature making its security and sharing options more and more robust. All this to ensure that you have choices and your social networking experience is precisely what YOU want to make of it. While you won’t post pictures of your family vacation on LinkedIn, a balanced mix of professional information along with a limited and tasteful glimpse into your personal life could prove to make Facebook the new LinkedIn for those who what to use Facebook for both.

Charlene Kingston in her blog post advocates keeping two separate profiles on Facebook: your personal profile for friends and family and your professional one by creating a “fan page.” This works great for small businesses where the owner of the business has the authority to set up and control the fan page. What if you work in a big company and do not have that luxury? You can still use your Facebook profile as a professional networking tool as long as your follow some basic rules.

Polish your Facebook profile for professional networking

Let’s start with some basics which includes using your real and full name in your profile. This is not only important to ensure that you are easily found on Facebook and on Google when your profile is indexed but also to keep the profile professional. Don’t use nicknames, fictional names or maiden names unless that’s the name you are using in your professional life. Remember tosecure your facebook vanity domain name to make it easy to direct others to your Facebook profile with a clean and easy to type in URL.

Also, don’t forget to include your photo in your profile. No avatars, no images of kids or wedding photos please. A simple, tasteful head shot of you will do the trick.

Include detailed information about your area of expertise, your company where you work including website and any other social media channels where corporate presence is maintained. Your contact information and all of your social media channels you maintain presence on should also be listed.

Adjust your security settings

What might be appropriate to share with your family and close friends might not be appropriate to display or share with your colleagues or professional contacts. Don’t just assume the default security settings will keep you out of trouble. Take the time to go through each link in the Privacy area and make adjustments. Nick O’Neal has a great blog posts that will guide you to choose wisely when adjusting your privacy settings.

Consider setting up friends’ groups to control what information is viewable by whom. The groups are also IMPORTANT because according to Facebook you soon will have precise control of what gets shared with whom on the level of individual wall post. You will be able to direct your weekend planning posts to just your family or friends and send posts about the latest whitepaper you’ve read to just your colleagues and professional contacts. Having your friends divided into logical groups will make appropriate sharing a snap. Here is more info. about Facebook’s new privacy settings including the timeline for rolling this enhancement out (courtesy of the Marketing Pilgrim blog).

Add apps selectively

There are tons of applications available for download, but it does not mean that you should go for quantity rather than quality. Yes, you can send virtual gifts to people, play games or display love quotes, but aside from being great time wasters these types of activities will greatly diminish the quality of your profile. Opt for socializing with others through conversations, asking and answering questions, sharing resources and advice rather than playing games.

Join groups related to your business interests

Similarly to LinkedIn, finding and joining quality Facebook groups opens up great opportunities to network with professionals who are interested in what you are interested in and who will pay attention if you display your subject matter expertise there.

Not sure how to find groups? Search for them and see what groups your colleagues have joined. If you find that there is no group that matches your expertise create one, but before you do that please think about your own commitment to maintaining the group. There are a lot of dead groups on Facebook. Don’t let yours be one of them.

Interact with your Facebook friends and group members

There is nothing more powerful than personal interaction. Facebook excels at it and gives you lots of opportunities to engage. Remember though to separate your personal posts from your professional content.

For your professional network interactions consider the following activities

  • Asking/answering questions or starting a new discussion thread
  • Sharing a resource on your group’s wall particularly articles you have written or articles that quote you
  • Commenting on a status message of your colleague
  • Sharing a list of your favorite industry books or online resources
  • Inviting others or accepting invitation to professional networking events

But don’t attempt to send bulk commercial or self-serving messages to all your friends. Maintaining a professional presence is about finding and developing relationships and not spamming people.

Aggregate content from other channels

If you maintain presence on other social media channels feel free to aggregate content from them and display it on your Facebook page. This includes aggregating your blog post using the notes feature , displaying your twitter feed creating your LInkedIn profile badge ordisplaing your Slideshare slides on Facebook.

Remember though that making professional relationships on Facebook is just like making relationships in real life. It takes “care and feeding” so don’t expect to gain long-term benefits with short-term efforts. Think of that networking time as an investment the same way you would do it on LinkedIn.


Image curtesy of Amit Gupta

Durex wants you to share intimate moments.

Durex wants you to share intimate moments.

Credits:

Client:Durex
Agency: Mccann Paris
Production Company: Satellite my love



Durex “O”: The Power of pleasure

Durex

Advertising Agency: McCann Erickson, Milan, Italy

Office 2010: The Movie

Official Trailer to Office 2010 The Movie
www.office2010themovie.com
www.traffikfilmworks.com

Client: Microsoft
Agency: Traffik
Director: Dennis Liu
Producers: Jonathan Hsu, Matt Anderson
Production Designer: Nicole Teeny
Script: Dennis Liu, Jt Arbogast, Gary Roosa
Art Director: Kevin Su
DP: Doug Emmett/Dennis Liu
Editor: Dennis Liu
Sound Design: Dennis Liu
Music: Groove Addict
VFX Company: LOICA

Cast: J.T. Arbogast, John Di Domenico, Magda Bendek, Jeff Lepine, Elisabeth Hower, Tasha Perri

17.7.09

Ultimate Marketer/ Client relationship

The story of Nelson Beer



This is a story of multi-national chasing down the elusive Melbourne Hipster market.

In December 2008, beer Goliath Foster Group decided to take on the unattainable beer drinking market of the Melbourne Hipsters. They hired their brains, Gen-Y focused agency
The Taboo Group. They were set to work on creating a lifestyle beer brand for this fickle market.

Their first move caught the Hipsters by surprise, Taboo dropped white cooling containers (normally used to transport human organs) into influential media and creative offices across Melbourne. The coolers had no description on them just the beer inside. It created chatter and hype about the beer. They then went back to these people asking how they could make it better and on the naming of the beer?


Then it was time for a big reveal, they got some shit hot designers (Sonny Day and Biddy Maroney) to come up with the design on the bottle and they threw a party for the launch.

The beer was then released in a small section of hipster bars (the likes of Revolver, Mr Wilkinson, Electric Lady Lounge, Trunk, Nevermind, Windsor Castle).

In the latest chapter, they have teamed up with local/international band
The Temper Trapto come up with a limited edition bottle design.

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