The Small Escape| BMW

 

Agency: Jung von Matt

Client: BMW

Country: Germany

Jung Von Matt condensed a large story and heavy subject matter down into a highly watchable format for BMW’s The Small Escape - which tells the story of a driver trying to smuggle someone over the Bornholmer Strasse border crossing in a BMW Isetta. 

It became apparent early on that cutting the film in a linear way would be boring to watch, so Jung Von Matt opted instead for a non-linear spot, in the style of a heist movie.

1964. Berlin is a divided city. Flight from the German Democratic Republic is punished with an order to fire. Still, many people desperately try to cross the border. For all backgrounds to the true history of the spectacular escape, read the article here: https://b.mw/isetta_escape_story People forge identity papers, dig tunnels, climb into hot-air balloons and hide in cars going to the West - towards freedom. But as large vehicles are getting controlled more frequently and thoroughly, a West Berliner has a seemingly impossible but ingenious idea: the smallest and most inconspicuous car available at the time, the BMW Isetta, should help him smuggle a man across the border into the West.

Mori Building Brand Movie DESIGNING TOKYO

Agency: Dentsu Inc. / Dentsu Creative X

Client: Mori Building Co. / Mori Building

Country: Japan

For the past 60 years, Japanese developer Mori Building has looked at the bigger picture when creating the city of Tokyo. The Mori Building, unlike its rival companies, has a unique vision of urban development, which is to create a city, not just a building. 

The film reflects on the evolution of Tokyo and tells the story of its future through vivid depictions of Tokyo’s cityscape – which the Mori Building built and helped flourish – to the culture that was born from the town, and iconic celebrities from past eras exactly as they were back then.

Wind Tunnel| Apple

 

Agency: Apple

Client: Apple

Country: United States

The iPhone 11 Pro is rigorously tested to ensure it’s more durable than ever, because you never know what life might throw at it. 

To prove this beyond doubt, Apple built a 30-foot wind tunnel and, using musically timed practical effects, literally threw life at it. Kids’ toys, food, drinks, everything you might find in a handbag, a wedding cake, and a barrage of rubber ducks.

Hope is Power| The Guardian

 

Agency: Uncommon Creative Studio

Client: The Guardian

Country: United Kingdom

Hope is Power is the Guardian’s first brand campaign in seven years, and aims to restate the Guardian’s purpose and inspire readers around the world to support its journalism. 

The campaign’s central message is inspired by Guardian editor-in-chief Katharine Viner’s essay ‘A mission for journalism in a time of crisis’. The campaign seeks to build on the trust and affinity readers have with the Guardian and its role in giving people the facts to challenge the status quo, publish fresh ideas and opinions, and hold power to account.

Creative Types| Adobe

Agency: Anyways Creative

Client: Adobe Create

Country: United Kingdom


Creative Types is a personality test created by Anyways Creative for Adobe Create. The test gives the world a tool to learn about their creative selves. It was brought to life by collaborating with some of the world's best creative talent, combining both digital and physical design into the test. 

Over three million people worldwide have taken the test, racking up 56 million page views with 425,000 hours spent on Creative Types. It was covered by industry press and design titles, including It's Nice That, Peta Pixel, Creative Bloq, Design Taxi, Digital Arts, PopPhoto, Digital Synopsis and The Dots.