10.4.10
Product Placement on Farmville
FarmVille will introduce its first ever sponsored crop- Peanuts!
As a sponsored FarmVille crop, Peanuts will feature a popular Israeli candy brand of ”Elite Taami Nutz” which is a chocolate bar filled with peanuts.
We recently featured Peanuts on FarmVille Freak as an Unreleased item. The Elite candy company’s website displays a countdown showing farmers will have the opportunity to grow Peanuts as early as next week, with a projected debut date of April 14th. Their advertising company, Saatchi & Saatchi , also confirms this release date. In addition to the Peanut seeds, there will also be a farm competition where farmers are asked to use the crop creatively in the design of their farms.
The Peanuts are rumored to cost “20 credits to buy, sell for 78 credits and can be harvested in 16 hours”. We are assuming, they are referring to credits as FarmVille coins. (Source: Mashable)
With an audience of over 82 million users, FarmVille has the potential to reach an enormous audience. In-game advertising may not be new to gaming, but it will be interesting to see what Zynga’s FarmVille can do with partnerships or sponsoring of commercial marketing campaigns!
4.4.10
Kleenex| for Good Times and Bad
Kimberly-Clark has commissioned three posters by illustrator Gail Armstrong used to promote their internal staff awards.
Each poster shows two images reflecting the potential positive and negative aspects of the same scenario – YES/NO for love, GLORY/FAILURE for footballer and KING/FOOL for the rockstar. The campaign is associated with the Kleenex “Let It All Out’ drive, assuring staff that Kleenex is there for the good and the bad.
Because Kleenex promises to mop up your tears, and the success of this brand is actually based on the tears of people like you.
You pretend that you are in love. But actually your have been ditched by your lover. You put on a brave face in front of the whole world, but you are really a shattered individual who inwardly drinks the bitter medicine of grief and failure. But, don’t worry, no you can worry, just let your tears out. The rest will be done by Kleenex.
This print campaign for Kleenex remorselessly urges you to express the real you and shed tears. So that the products can be sold.
CREDITS
Advertising Agency: JWT, London, United Kingdom
Creative Directors: Russell Ramsey, Dominick Lynch-Robinson
Art Director: Christiano Neves
Copywriter: Christiano Neves
Illustrator: Gail Armstrong
Photographer: Jonny Thompson.
Art Buyer: Coco Weir
Project Manager: Kevin Noble
Al Rahma’s Mercy campaign
Advertising Agency: Full Stop, Saudi Arabia
Creative Director: Kamel Al Zahiry
Art Director and Photographer: Amr Al Masri
Copywriter: Kamel Al Zahiry
