Infamous Since 1864| Smirnoff

 

Agency: 72andSunny New York

Client Diageo/Smirnoff / Diageo

Country: United States


Every brand has secrets that they’d rather not reveal, but often this is part of what makes them unique. So, facing a crowded vodka market, Diageo did the most mischievous thing it could think of. It told the cold, hard truth. This global campaign shared the story of deception, revolution, exile, and resurrection, of deliciously mischievous characters and original concoctions. It helped reverse a decade-long decline in Smirnoff sales, leading to growth for the for the first time in 10 years

The Smoothest Burger| McDonald's France

Labelling the EggMcMuffin The Smoothest Burger was an opportunity to create a new advertising language – one that is more modern, more fresh, closer to the digital generation, and able to properly convey this idea of softness. To do so, TBWA\Paris drew inspiration from the internet trend that best fit the product qualities: satisfying animations. They produced fifteen 3D Egg McMuffin Satisfying videos, and created a website to host them, as well as using them for social media communication.

Agency: TBWA\Paris

Client: McDonald's France / McDonald

Country: France

Lacoste| Crocodile Inside

Agency: Iconoclast Paris / BETC Paris

Client: Lacoste

Country: France

In Crocodile Inside we feel the tension of a couple tearing each other apart, as the tough love they share is pushed to the edge of rupture. Symbolising the rift that’s created between the two lovers, their apartment cracks at every word too many. Ultimately, they realise they have gone too far and, in a pure moment of cinema, decide to come back to one another.

New Lives| Voiceless Women

On the dark web, closed prostitution forums flourish, and men share reviews of sexual encounters with trafficked women, with no legal repercussion. NEWLIVES wanted to be a mouthpiece for these women by using the reviews of their abusers. It went undercover on the dark web, and extracted hundreds of reviews and the names of authors, then had actors and real sex workers lip-sync them un-edited in a very explicit film that exposed both words and usernames of each reviewer for the world to see.

Agency: Uitch Iscratch/No Sleep

Client: Newlives / New Lives + 10 EU NGOs

Country: Denmark