The five metrics that help advertisers prove the success of any native advertising campaign.
17.11.16
Political Branding
Politicians immediately become brands (personal brands) when their campaigns kicks off and this isn’t a new concept. Running for President of the United States means building a brand that at least 51% of the country is willing to buy on Election Day.
Logos + Taglines = a value proposition that drives voters to 1- differentiate the brands appeal 2- inspire them giving votes 3- and/or a few bucks in campaign contributions.
"Make America Great Again", was designed to make white, working-class men remember when things were better for them or, at least, they thought they could remember.
Trump used this nostalgia to support his positions and tap into positive emotions in his supporters, further mobilizing them as evangelists.
16.11.16
Brand Engagement
How to stay professional, but still create a personal connection to express your appreciation to B2B clients ?
Challenging isn't it ?
The key word here is Having an Attitude of Gratitude, and following will help :
1) Send a Handwritten Note
2) Invite Your Client to an Industry Event
3) Send a Personalized Gift
4) Make Them Laugh
5) Help Them Learn Something New
6) Pay It Forward with a Great Book
7) Reward the Socially Savvy
8) Remember Your Long Distance Relationships
9) Offer an Upgrade
10) Refer Customers