19.8.14

Ventage #lebanese TVC’s


YES Detergent.





 Nido Powder Milk



 La vache Qui Processed Cheese

 


 Ray O Vac Battery
 

Maggi Cubes

   

 Kassatly Chtaura Syrup

7.3.14

Sara Guirado | Turning essence of Arabia into a brand



Personal branding describes the process by which individuals and entrepreneurs differentiate themselves and stand out from a crowd by identifying and articulating their unique value proposition, whether professional or personal, and then leveraging it across platforms with a consistent message and image to achieve a specific goal. 

In this way, individuals can enhance their recognition as experts in their field, establish reputation and credibility, advance their careers, and build self-confidence.

Great brands lives for ever and never age!.


What ever you do to find out how old Sara is you will fail, not only because she is a woman and true ladies never tells , rather its how lively she gets with age.


Sara’s logo reflects more than a business brand , it shows its  business strategy – Solo, Mastering , Expert and Passionate.

Without effort i can get Sara’s brand values:
  1. Open. with self and target group. See Faceboock business page <https://www.facebook.com/escueladanzasaraguirado >
  2. Consistent. there is a strategy in sharing content from buildup to sustain
  3. Emotional. on each touchpoint  content connects to others on a high emotional level.
  4. Engage. the brand Engage with pride and good presence wich will drive to really building a powerful community. See Facebook page <https://www.facebook.com/saraguiradodanza>
without further analyses , you have to live the brand experience on Sara’s website to get a grip of why she is a great case study of Personal branding.



As a brand Sara managed to  establish an inventory of core competencies, expertise, abilities, and existing level of recognition that uniquely differentiated her from others.

  • Value Proposition: What do she stand for?
  • Differentiation: What makes her stand out?
  • Marketability: What makes her compelling?





4.3.14

Samsung | Art from Space

Content today is very much a social experience for users of mobile devices. Everyone is looking for new and more interesting ways to discover, create, engage with and share content. It’s a form of both self-expression and validation among their social network.

Combining the features of both a smartphone and a tablet, Samsung’s Galaxy Note represented a new category in mobile devices. It was new to the market, and Samsung’s target. Starcom needed to bring the creative power of the Galaxy Note to life, showing Samsung’s audience all the new features and giving them a taste of the creative possibilities it offered, while building the brand’s presence in social media.

To do this, Starcom created an event for all Samsung fans, scaling it into a massive PR and social experience, in the form of a tribute to one of The Netherlands’ greatest heroes.

7 Skills for a Post-Pandemic Marketer

The impact of Covid-19 has had a significant impact across the board with the marketing and advertising industry in 2020, but there is hope...