Qatar 2022 | Passion, dreams and aspirations, infinite possibilities and unity.

The Opportunity 

Qatar 2022 has set out to be a completely new type of World Cup: hosted in the nation bringing together both East and West, a united nation with big dreams and aspirations brimming with sporting passion and potential, truly reflecting the FIFA™ slogan “For the Game; For the World”.


The Qatar 2022 committee wanted to take their existing logo and develop it into a living and breathing brand that would truly reflect those values and show the spirit of this World Cup™ across multiple media and applications.

The Challenge 

Was to develop the brand so it is perfectly in line with the existing logo but takes it a step closer to the values of passion, dreams and aspirations, infinite possibilities and unity.



The Result
Created ‘Infinite Dreams. One Goal’ brand mission that helped retain clarity of the project objective – visualising the ambitions, passion and unity of Qatar and the region. Taking the pentagon inspired logo as our starting point, we built a brand that was both exciting, modern and dynamic, while still incorporating traditional Arabesque patterns and shapes.

The emblem’s design embodies the vision of an event that connects and engages the entire world, while also featuring striking elements of local and regional Arab culture and allusions to the beautiful game.

Ancestry.com: George Washington

Ancestory.com taps into this curiosity with this unique offer. In this Facebook Ad, the online company pulls in a new audience with a unique proposition and builds awareness of its greater product/service.

Their phrasing on this ad is enticing, simple, and doesn’t make it seem like a lot of effort is required to uncover “your history.

Digital Core Measurement and reporting tools

The five metrics that help advertisers prove the success of any native advertising campaign.

Political Branding

Politicians immediately become brands (personal brands) when their campaigns kicks off  and this isn’t a new concept. Running for President of the United States means building a brand that at least 51% of the country is willing to buy on Election Day.

Logos + Taglines = a value proposition that drives voters to 1- differentiate the brands appeal 2- inspire them giving votes 3- and/or a few bucks in campaign contributions. 

"Make America Great Again", was designed to make white, working-class men remember when things were better for them or, at least, they thought they could remember.

Trump used this nostalgia to support his positions and tap into positive emotions in his supporters, further mobilizing them as evangelists.

Brand Engagement

How to stay professional, but still create a personal connection to express your appreciation to B2B clients ?

Challenging isn't it ?

The key word here is Having an Attitude of Gratitude, and following will help :

1) Send a Handwritten Note
2) Invite Your Client to an Industry Event
3) Send a Personalized Gift
4) Make Them Laugh
5) Help Them Learn Something New
6) Pay It Forward with a Great Book
7) Reward the Socially Savvy
8) Remember Your Long Distance Relationships
9) Offer an Upgrade
10) Refer Customers

Filibuster| Three and a half hours TV spot -- and it was all filmed in a single take

Adobe Stock Apparel SS16 Lookbook

If you're a marketer, you've experienced the pain of sorting through seemingly endless pages of bad stock photos in search of one that just isn't too awful. To promote their new stock photo service Adobe Stock, Adobe partnered with Swedish agency Abby Priest to develop a tongue-in-cheek fashion line that features outdated, overused stock photos.

You can see the full Adobe Stock Apparel lookbook here.

Transforming air pollution into ink.

AIR-INK.
THE FIRST INK MADE ENTIRELY
OUT OF AIR POLLUTION.

The Art Institute of Chicago and Airbnb

Have you even dreamed of walking into one of your favorite paintings? How about staying the night? In this creative campaign to generate publicity for the Art Institute of Chicago's Van Gogh exhibit in 2016, Art Institute of Chicago partnered with Airbnb to create a unique, immersive experience for art lovers.

MILKA - LAST SQUARE

Would you buy a chocolate bar with the last square missing? 

Well, Buzzman Paris has created a new campaign where it is putting the generosity of Europe to the test. They've taken the last square from over 13 Million Milka Chocolate bars and are giving people the chance to claim their square back or give it to someone else. 

To bring life to Milka's brand promise (dare to be tender), Buzzman decided to use the chocolate bar itself as the main media of the campaign. All people need to do is simply pick up a Milka bar and connect through their smartphone, tablet or pc to visit www.LeDernierCarre.fr.There, they'll be able to choose what to do with their last square. 

If they decide to be tender and send their last square to someone they'll be able to accompany it with a tender personalized message. 

The campaign has been a year in the making, taking Buzzman and Milka a whole year to change the entire chocolate bar manufacturing process. Buzzman and Milka created a unique mould that allowed for the creation of 13 million chocolate bars for France and Germany with the famous square missing. 

The tablets will be available in all the participating stores for a whole month starting September 2013. 

Nivea Kids Sunscreen