Breakup guide

Outcome of many debates and disagreements

Agencies in this part of the world nobly take it up in the Ass .. agencies are becoming like retail shops in how they sell their products

The downgrading process started by giving away creative in exchange for media cut AKA media commission. Ideas were thrown in as added value  and for nothing.
So called marketers, ask for options and alternatives not smart cost effective and high return on dollar investment solutions.


Burning out client service and creative in 12-20 pitch a year while marketers mix and merge concepts AKA tweaking and twisting with their in-house creative-less designer in a very agonizing, exhausting process called creative services request for proposal leaves a few good people in emptiness,


Pitch fees
Agencies have to start asking for pitch fees regardless of whom wins even the top one need to charge for time and ideas presented.


Retainer structure
Should be exact response to a marketing calendar where agency and future client negotiate scope of work, planning caliber , creative resources and development process in details.


Going back to basis
Where the fuck quantitve, qualitative and usage trends gone? At least can I see a retail audit report or target group defining based on lifestyle , role or life status? Any thing boys and girls rather than our CEO thinks, feel -and the worst one- wants???


Extra work= extra budget for agency


The marketer adds extra work into the proposed scope, and the agency takes on all the work at no extra cost. So the agency comes to the party to help out hoping that they can make it up in production in another word takes from the value of the production which devalue the final output. Bad advertising!

I am talking to agencies here hoping to save the little lift with; marketers on the other hand are hopeless.

Operation Christmas

The Ministry of Defence in Colombia ran “Operación Navidad” (Operation Christmas), in an attempt to encourage the demobilization of guerilla fighters in the jungles of Colombia. Las FARC has been fighting a battle against the Colombian government for 60 years, retreating deeper and deeper into the jungle every day. Operación Navidad involved decorating ten 25 meter tall trees with Christmas lights. When guerrilla fighters approached the trees, movement sensors made it light up with a banner announcing the message, “If Christmas can come to the jungle, you can come home. Demobilize. Everything is possible at Christmas.” 331 guerrillas who have demobilized acknowledge that the Operacion Navidad trees motivated them to finally give up their weapons. The campaign won a Gold Outdoor Lion at Cannes International Festival of Creativity 2011.
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Click on the image below to play the video in YouTube (HD)

www.youtube.com/watch?v=FMLoYpy_HFw

Credits

The Operacion Navidad campaign was developed at Lowe-SSP3 Bogotá, Colombia, by chief creative officer Jose Miguel Sokoloff, creative directors Alejandro Benavides and Santiago Mesa, copywriter Sergio Leon, art director Carlos Andres Rodriguez, account director Juan Pablo Garcia, account executive Emiliano Arango, agency producer Jose Vicente Altamar. The case study was filmed by directors Jose Maria Angel and Jaime Gonzalez, editor David Abril and animator Alejandro Ussa, with creatives Alejandro Aponte and copywriter Mario Lagos.

American Rom Takeover

American Rom, a campaign of deception run in Romania in 2010, has won the Grand Prix in the Promo & Activation Lions at Cannes International Festival of Creativity. Romania’s ROM, manufactured by Kandia Dulce, is the traditional chocolate bar that all Romanians grew up with. Wrapped in the national flag, it had an ageing, nostalgic consumer base and was losing ground with the young generation who preferred cool American brands. McCann Erickson challenged young people’s national ego by replacing ROM’s packaging with an American version.

The campaign started in-store with the controversial change and promo activities. The bold move was then amplified on ATL with all channels further directing people online, inviting debate on the campaign’s microsite,noulrom.ro, and the product’s Facebook page. As patriotic fervour reached its climax, with people stocking up on traditionally packaged ROM bars, the campaign shifted. Overnight, advertising began to reveal the point of the campaign, celebrating the renewed national support of the brand on the site romautentic.ro.


Click on the image below to play the video in YouTube (HD)

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www.youtube.com/watch?v=41DflcblJz8

Click on the image below to play the Teaser 1 video in YouTube (HD)

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www.youtube.com/watch?v=NKUmi0DM3R0

Click on the image below to play the Teaser 2 video in YouTube (HD)

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www.youtube.com/watch?v=iXTcJgUSlJ0

Click on the image below to play the Reveal video in YouTube (HD)

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www.youtube.com/watch?v=-xtdyMHx0TQ

Click on the image below to play the Anthem video in YouTube (HD)

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www.youtube.com/watch?v=x-3GeJ-AYxg

Click on the image below to play the Vox Pop 1 video in YouTube (HD)

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www.youtube.com/watch?v=fQ8sDqp1V4k

Click on the image below to play the Vox Pop 2 video in YouTube (HD)

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www.youtube.com/watch?v=i1h_W_nkIiA

Credits

The American Rom campaign was developed at McCann Erickson, Bucharest, by creative partner Adrian Botan, group creative directors Dinu Panescu and Catalin Dobre, art directors Ionut Cojocaru and Andra Badea, copywriter Florin Florea, client service director Sagit Tzur Lahav, account director Ruxandra Savulescu, human insight director Ileana Serban Parau.

The 10 Funniest Commercials of All Time

Sure, humor is subjective—but some advertising over the years has been undeniably hilarious. Here are our picks for the 10 funniest mainstream commercials ever made (none of that "banned" European stuff), stretching from the '80s to today. Yes, we left out about 17 million other ads, probably including your favorite. Leave your objections and insults—along with your favorite funny ads—in the comments section.

1. Apple, "Stuffed" (2007)
   
   Click to view. While usually not laugh-out-loud funny, TBWA's "Get a Mac" ads for Apple, which ran from 2006 until 2009, were some of the most wryly humorous TV entertainment of their day. Built around an archetypal comic duo—Justin Long as the straight-man Mac, and John Hodgman as the bumbling-fool PC—the spots never failed to amuse. "Stuffed," from April 2007, was among the more visually outlandish, with an absurdly rotund PC complaining about how he's stuffed full of trial software that really slows him down.
2. Holiday Inn, "Whale Song" (2006)
   
   Click to view. A few years before becoming vp of everything Kevin Butler in the PlayStation campaign, Jerry Lambert starred as one of the "Business Guys" in Fallon's Holiday Inn campaign. A master of deadpan, Lambert stole the show in every spot, including this one, where he imitates the majestic humpback whale in his hotel room's comfortable—perhaps too comfortable—work space.
3. Starburst, "Bus Station" (2007)
   
   Click to view. Candy brands have embraced absurdist comedy in recent years, rolling out "oddvertising" that leaves the youth target in stitches. And when it comes to hilarious oddball characters, few can match Starburst's "Little Lad," the unnervingly sprightly berries-and-cream loving imp, played by Jack Ferver, from this TBWA\Chiat\Day spot.
4. Skittles, "Piñata" (2008)
   
   Click to view. Another amusing oddvertising spot from TBWA\Chiat\Day, this Skittles spot skewed darker, with a human piñata recovering from a vicious attack at the hands of a co-worker. Piñata Man's anguished cry at the end is probably the genre's singular high point.
5. Bud Light, "Mr. Really, Really, Really Bad Dancer" (2003)
   
   Click to view. Bud Light's "Real Men of Genius," from DDB Chicago, facetiously saluting the world's legion of unsung male heroes, is probably the best and funniest radio campaign of all time, and the TV spots were stellar, too. The faux-epic tributes featured great mock-serious voiceovers by Pete Stacker and over-the-top vocals by Survivor's Dave Bickler. Among the highlights was this spot, lauding crappy guy dancers everywhere.

1. Budweiser, "Whassup?" (1999)
   
   Click to view. Another campaign that would light up the culture, "Whassup?" featured Charles Stone III and his buddies groaning and bellowing the catchphrase at each other over and over. Simple, infectious, and hilarious, it originated as a short film before DDB got Stone and friends to remake it as a commercial. Before long, it seemed everyone in America, Budweiser drinkers or not, was parroting the phrase, while Stone was picking up multiple ad awards.
2. Reebok, "Terry Tate" (2003)
   
   Click to view. Slapstick violence livened up a familiar comic outpost—the drab corporate office—in this Super Bowl spot for Reebok starring Lester Speight as Terry Tate, a linebacker who thrives by viciously tackling colleagues when they mess up. It was conceived by Rawson Marshall Thurber, who made Tate a master of the one-liners. After flattening one worker who poured the last cup of coffee, he screamed, "You kill the joe, you make some mo!"
3. Cadbury, "Gorilla" (2007)
   
   Click to view. An animal spot with a twist. A gorilla is transported into a state of solemn euphoria by the Phil Collins song "In the Air Tonight." But the beast is just gearing up. As the song reaches the drum solo, he ferociously leaps into action, pounding his drum kit with the kind of emotion only iconic '80s music can evoke. Preposterous, wonderful, and weird, the Fallon ad gave Cadbury's advertising new life. And it got the song back on the charts, too.
4. Wendy's, "Where's the Beef?" (1984)
   
   Click to view. Grumpy old people and mild suggestiveness—comic staples on their own, they worked even better together in this legendary spot. The diminutive and inimitable Clara Peller, 81 at the time, created a cultural movement just by swiveling her head back and forth, looking bewildered and barking the catchphrase. Created by two comedic giants of advertising—writer Cliff Freeman and director Joe Sedelmaier—for agency Dancer Fitzgerald Sample.
5. John West Salmon, "Bear" (2000)
   
   Click to view. Animals and blows to the crotch—two more mainstays of advertising comedy, combined to great effect in this British ad for canned salmon by Leo Burnett. What begins as a nature documentary about bears fishing for salmon is interrupted by a John West fisherman running and screaming into the scene, determined to fight the bears for the best fish. And fight them he does, giving one a serious kick to the grizzlies.

Shangri-La :::“It’s In Our Nature”

Shangri-La Hotels and Resorts, the international hotel chain based in Hong Kong, ran an integrated advertising campaign with the tag line, “It’s In Our Nature”, expressing the hotel’s distinctive philosophy of hospitality lived out over 40 years. The campaign takes the viewer to epic locations to communicate a simple, universal truth – “There’s no greater act of hospitality than to embrace a stranger as one’s own.” The television commercial at the heart of the campaign introduces us to an exhausted traveller alone in an overwhelming and unwelcoming landscape. As night falls and the traveller gives into exhaustion, the wolves appear, not to add to his danger, but to live over him in order to give him warmth, embracing a stranger as their own.


Click on the image below to play the 3-minute In Our Nature video in YouTube (HD)

www.youtube.com/watch?v=wZeS0Un3jwk

Inspired by conversations with thousands of employees, partners and guests, the campaign focuses on the essence of the Shangri-La culture ‘embracing people from the heart and treating them like family’. “What is truly distinctive about the kind of Asian hospitality that Shangri-La offers is our colleagues’ genuine care and respect for our guests and each other. For us, this is more important than talking about palatial buildings or beautiful locations, which is why we choose this dramatically different and powerful style of campaign. It conveys the value of genuine kindness, something that is very relevant in today’s society,” said Greg Dogan, president and CEO of Shangri-La Hotels and Resorts.
The television advertisement was launched as a 90-second film, followed with a 60 and 30 second cut down versions for television, in-flight, online and cinemas. A three-minute version is available online atwww.shangri-la.com. The campaign includes a set of magazine advertisements, featuring wolves, dolphins and a swan.

Credits

The campaign was developed at Ogilvy & Mather, Hong Kong, by executive creative directors Simon Handford and Sandy Chan, creative director/art director Pierre Desfretier, art director Genevieve Hardy, copywriters Kwei Chee Lam, Edgard Montjean, Troy Sullivan, account team Adam O’Conor and Laura Le Roy, planner Catherine Moustou, and producer James Brook-Partridge.
Filming was shot by director Bruno Aveillan via Quad Productions, Paris, with director of photography Patrick Duroux, producers Martin Coulais, Claudia Traeger and Helene Karson.
Post production was done at Wizz, Paris, by editor Fred Olszak and producer Francois Brun. Sound was designed and arranged at Chez Jean, with music composed by Bruno Coulais.

Zonacitas.com|♥ getting laid made easy

“Love is out there. If we get organized, there’s plenty for all”, Ogilvy Interactive developed “Singles Finder”, a brand new application created for its client Zonacitas.com, the major argentine portal to find the perfect date.
Buenos Aires is one of the cities with the best nightlife of the world, with thousands of bars, discos and pubs. ?Yet sometimes, having so many options is a problem to find and meet single men and women.
Today is available in Buenos Aires “Singles Finder”, a free Smartphone App accessible in iTunes Store that gives you the exact amount of single prospects in each location. Because if you want to meet single people, first you have to know where they are. And the best part is to know it, before buying your ticket.

Credits:
Client: Dridco
Brand: Zonacitas.com
General Creative Director: Gaston Bigio
Ogilvy Interactive Director: Ramiro Dirube
General Creative Directors Interactive: Gastón Schaefer, Martín Garrocho
Digital Projects Director: Pablo Endler
Copywriter: Ignacio Jardon
Art Director: Diego Bertagni
Illustration: Diego Grandi
Developer: The App Master
Responsible for the client: Sebastián Gorín, Laura Rosenbaum

The ugliest copycat..

Original





NOT so Original





The Ugliest Couch Contest by Citi-Furniture - Citifurniture.net
Agency: Spidermonkey
Production house: Production 64

Drafthouse Cimema :::Angry Customer Voicemail

Alamo Drafthouse Cinema does not tolerate people talking or texting in their theaters and they take this rule serious. In fact, before every film they give several warnings on screen to prevent such inappropriate theater etiquette. Occasionally however some people don't follow these rules and movie goers have to be escorted out. Case in point is this clever spot that takes an actual voicemail of a customer who was recently kicked out of a Texas theater for her this type of bad behavior. The joke is on her though, as the clever movie chain turned her hilarious customer complaint into a viral video. So watch out the next time you complain to a company, they just might use you in one of their commercials.





"We do not tolerate people that talk or text in the theater. In fact, before every film, we have several warnings on screen to prevent such happenings. Occasionally, someone doesn't follow the rules, and we do, in fact, kick their asses out of our theater. "
This video is an actual voicemail from a woman that was kicked out of one of our Austin theaters. Thanks, anonymous woman, for being awesome.
Become a fan on Facebook -- www.facebook.com/alamodrafthouse

For more info on the Alamo Drafthouse, visit www.Drafthouse.com.

Stihl::: Defeat the forest.

Stihl Germany has launched a print advertising campaign for Stihl MS 880 chainsaw, featuring miniature warriors acting out the tag line, “Defeat the forest. Stihl.” Swords and axes everywhere.

Credits

The Defeat The Forest campaign was developed at Scholz & Friends, Berlin, Germany.

The Brown Palace:::"Stay the Night"

A great new print and TV ad campaign from luxury hotel The Brown Palace brings classy back to advertising.  The ambitious campaign from the historic hotel located in Denver, Colorado beckons to it's days of past with it's stylish font and cocky yet clever copywrite over the beautiful images of the hotel providing  the backdrop.
 

Credits:
CD/AD: Sean Topping
CD/CW: Matt Ingwalson
AD: Camille King
CW: Karen Morris
AS: Lindsey Jacobsen
AC: Marissa Loken, Jackie Batts
MUSIC: Matt Nasi, Karen Morris, Kelsey Wittenberg
PRINT PRODUCTION: Shirley Richter
PHOTO & FILM: Bryce Boyer
EDITOR: Tom Welborn