Marketing 3.0.

15.6.11

Zonacitas.com|♥ getting laid made easy

“Love is out there. If we get organized, there’s plenty for all”, Ogilvy Interactive developed “Singles Finder”, a brand new application created for its client Zonacitas.com, the major argentine portal to find the perfect date.
Buenos Aires is one of the cities with the best nightlife of the world, with thousands of bars, discos and pubs. ?Yet sometimes, having so many options is a problem to find and meet single men and women.
Today is available in Buenos Aires “Singles Finder”, a free Smartphone App accessible in iTunes Store that gives you the exact amount of single prospects in each location. Because if you want to meet single people, first you have to know where they are. And the best part is to know it, before buying your ticket.

Credits:
Client: Dridco
Brand: Zonacitas.com
General Creative Director: Gaston Bigio
Ogilvy Interactive Director: Ramiro Dirube
General Creative Directors Interactive: Gastón Schaefer, Martín Garrocho
Digital Projects Director: Pablo Endler
Copywriter: Ignacio Jardon
Art Director: Diego Bertagni
Illustration: Diego Grandi
Developer: The App Master
Responsible for the client: Sebastián Gorín, Laura Rosenbaum

14.6.11

The ugliest copycat..

Original

NOT so Original

The Ugliest Couch Contest by Citi-Furniture - Citifurniture.net
Agency: Spidermonkey
Production house: Production 64

12.6.11

Drafthouse Cimema :::Angry Customer Voicemail

Alamo Drafthouse Cinema does not tolerate people talking or texting in their theaters and they take this rule serious. In fact, before every film they give several warnings on screen to prevent such inappropriate theater etiquette. Occasionally however some people don't follow these rules and movie goers have to be escorted out. Case in point is this clever spot that takes an actual voicemail of a customer who was recently kicked out of a Texas theater for her this type of bad behavior. The joke is on her though, as the clever movie chain turned her hilarious customer complaint into a viral video. So watch out the next time you complain to a company, they just might use you in one of their commercials.

"We do not tolerate people that talk or text in the theater. In fact, before every film, we have several warnings on screen to prevent such happenings. Occasionally, someone doesn't follow the rules, and we do, in fact, kick their asses out of our theater. "
This video is an actual voicemail from a woman that was kicked out of one of our Austin theaters. Thanks, anonymous woman, for being awesome.
Become a fan on Facebook -- www.facebook.com/alamodrafthouse

For more info on the Alamo Drafthouse, visit www.Drafthouse.com.

Stihl::: Defeat the forest.

Stihl Germany has launched a print advertising campaign for Stihl MS 880 chainsaw, featuring miniature warriors acting out the tag line, “Defeat the forest. Stihl.” Swords and axes everywhere.

Credits

The Defeat The Forest campaign was developed at Scholz & Friends, Berlin, Germany.

7.6.11

The Brown Palace:::"Stay the Night"

A great new print and TV ad campaign from luxury hotel The Brown Palace brings classy back to advertising. The ambitious campaign from the historic hotel located in Denver, Colorado beckons to it's days of past with it's stylish font and cocky yet clever copywrite over the beautiful images of the hotel providing the backdrop.

Credits:
CD/AD: Sean Topping
CD/CW: Matt Ingwalson
AD: Camille King
CW: Karen Morris
AS: Lindsey Jacobsen
AC: Marissa Loken, Jackie Batts
MUSIC: Matt Nasi, Karen Morris, Kelsey Wittenberg
PRINT PRODUCTION: Shirley Richter
PHOTO & FILM: Bryce Boyer
EDITOR: Tom Welborn

That Al Salasil, If You Can’t Find Happy Endings, Read’em

5.6.11

Parenting:::do’s and don’t's

via

Marketing 3.0 :::Mobile

Huawei Waterproof Mobile

Agency: Guangzhou Newsun/JWT Advertising Guangzhou, China

Nokia Nseries with GPS

“Nokia Nseries. With built in A-GPS and Nokia map.”

Agency: JWT, Jakarta, Indonesia

Viewty Smart Phone

“Detects up to 16 faces.”

Agency: Y&R, Dubai, UAE

Samsung Mobile Phone

“Your phone is here. Samsung phones with mobile tracker.”

Agency: Cheil Communications, New Delhi, India

Land Rover Phone

“The Land Rover S1 Phone Incredibly tough.”

Agency: Y&R Lima, RKCR/Y&R, London, UK

Ephone v900

“Fast Internet access when and where you need it.”

Agency: JST Beijing, China

Samsung F400

“The new F400 with knock out power speakers.”

Agency: Cheil Communication, Indonesia

Apple iPhone 4

Windows Phone 7

Nokia N8

The ad from Nokia also holds a Guinness World Record as the smallest stop-motion animated film.The film was created by Sumo Science at Aardman. It was all shot using CellScope technology and a Nokia N8, with its 12 megapixel camera and Carl Zeiss optics.

Ericsson Cellphone