Marketing 3.0 :::Reflections

Ingenuity and originality is more important than ever no matter what is the media/ medium channel.

 

Nokia N8 now with panorama.

• Adverising Agency: JWT, Gurgaon, India
• Chief Creative Officer_ Adrian Miller
• Executive Creative Director_ Priti Kapur
• Creative Director: Anupama Ramaswamy, Simran Sahni
• Art Director: Nishit Shankar
• Copywriter: Amish Sabharwal

EHEC epidemic|Durex is the cure

 The headline reads : Girls, don’t give EHEC a chance.

Collection of Humorous Print Ads

People and their stuff.

  

MoscOw, Rebranded

Moscow has been around for hundreds of years and I doubt anyone has ever perceived it as a non-serious, emoticon type of city. Luckily for Moscow, those days are over. The new formula is all about the :) and o_O, perfect for those who love texting (myself included, of course).

As a personal initiative architect Nicholas Pereslegina and designer Alexander Pershikova have launched their very own brand for the city of Moscow without any government involvement (or maybe even approval). And this is not just some proposal on a Behance page, this is a full-on brand with merchandise and souvenirs already hitting the streets of Moscow. The concept of the new logo is Surprise + Smile = Wow.

Moscow WOW is a project ded­i­cated to ‘re-​​branding’ Moscow city and mak­ing it ‘one of the most attrac­tive cities in the world for busi­ness or a living’.