Manup .. don't "Violence against women"

Pharmaceutical marketing = Bribery

Copycat ads| Plagiarism: most of the time coincidence, sometimes inspiration

1. Jetstar versus Estrella Damm beer

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2. Optus “open network” versus Sprint “now network”


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3. Optus versus Comcast


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4. Target versus Oren Lavie


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5. Kellogg’s All Bran versus The Simpsons


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6. ME Bank versus Tango and British Airways


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7. There’s Nothing Like Australia versus The Discovery Channel versus Mickey Mouse:


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8. Nine Network versus The Discovery Channel


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9. Nine Network versus Nickelodeon
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10. Seven Network versus DDB France


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11. Dunlop Volley versus The Weak Shop:


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12. TV3 NZ versus Playstation 3 (Hat-tip: Bannerblog)


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13. Paul’s Milk versus Water Magic
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14. Australia Post versus i-Ball 
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15. Visa versus Hula Hoops:


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16. Grazia versus Australia’s Next Top Model


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17. Suzuki Alto versus Trainspotting


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18. MV Beer versus Truth (Upside Down)


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19. Lipton Ice tea versus Fatboy Slim 
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Long lasting CopyCat

The Copy




“Longer flavour.
Longer chew.”
Agency: Ogilvy, Cape Town, South Africa. 2010


The Original

“Long lasting taste.”
Agency: JWT/PPGH GROUP, Amsterdam.2006

Medical Afflictions of the Cartoon World

Aftonbladet|Digital concert experience

It's great to see a print title trying new things in the digital space. Sweden is one of the most exciting creative hot-spots of the moment, and work like this proves that traditional media owners can still be innovative, given the right environment.

Scandinavia's largest newspaper, Aftonbladet staged groundbreaking series of live online concerts to promote the Rockbjörnen Music Awards, giving away 140,000 free tickets to music fans around the world.

Previous Rockbjörnen award winners include legendary names from the music industry such as ABBA, Coldplay and Duffy, and Rockbjörnen Live is Aftonbladet's prize to the best live music of the year; celebrating festivals, concerts, artists and songs across eight categories.

Live-Löpet (or Live A-Board), saw a traditional newspaper develop a unique app to create an interactive digital live arena to present concerts from some of Scandinavia's hottest artists.

The artists performed live from the studios of Aftonbladet, and the performances were streamed live online at http://livelopet.aftonbladet.se/ and were accessible via unique fan access codes.

This digital concert format was designed as much as possible to replicate a traditional live recording. In order to secure a place in the audience, Aftonbaldet readers and music fans had to apply for tickets. Ticket holders were assigned a "seat". Just like at a regular concert, the audience could interact with one another, and the artist "on stage".

By pressing buttons on the Flash app users could applaud for an encore, take pictures to share via Facebook or email or call out to the artist or friends in the virtual arena. Concertgoers could see what their Facebook friends were up to during the concert. The artists could interact with fans through cues received on a large screen placed back in the studio.

Each of the seven concerts had capacity to entertain 20,000 fans, of which 8,000 were VIP tickets, which allowed viewers to see the concerts in HD. Concert tickets could be sent and posted on Facebook to invite friends along to the gig.

A series of video-enabled Aftonbladet headline A-Boards were placed around Sweden announcing the concerts, complete with countdowns to the event. These boards also screened the actual concerts.

Live-Löpet featured appearances by Mando Diao, Robyn, The Ark, Eric Saade, Salem Al Fakir, Ola and Anna Bergendahl. Samuel Giers, drummer, Mando Diao said: "This is definitely a move in the right direction and it's so cool to be a part of Live-Löpet. We have a lot of international fans and many of them can't get to our ordinary concerts, so this format suits us very well."

Nils Franchell, communications director, Aftonbladet said: "The Rockbjörnen Music Awards has been an institution in Sweden since its launch in 1979. Over the last decade we have seen massive shifts in the way people consume and enjoy music. CD sales have taken a hammering and digital music has become inextricably woven into the fabric of our lives. We asked: what is the relevance of our awards in an environment where our customers have already changed their buying behaviour?"

"We thought, given the massive shifts towards online buying, that the Rockbjornen Awards should reflect how people are enjoying their music right now rather than a retrospective look at last year's sales of CDs to decide who the winners are. So we shifted the timing of our awards from the traditional "awards season" in February/March to catch the end of the festival season just after the Summer and put the focus on awarding the best "live" performances."

"The technical mechanics of putting 20,000 people in a small room is something we could not have done without the guys from Prime. What they have produced, as people will see for themselves, is an experience that is amazing, just like actually being at a concert with one of these music stars."

Results:

45,000 fans from 63 countries logged in for the seven live concerts

2.4 million digital interactions took place across the total 105 minutes of broadcast (7 concerts of 15 minutes)

Outside Aftonbladet's own channels, Live-Löpet reached 2.1 million users. Previously, Rockbjörnen's homepage has averaged 85,500 unique visitors during the most intensive period. During the Live Löpet activity, this number reached 337,000 unique visitors - an increase of almost 300%.

BRAND:Rockbjörnen Music Awards
BRAND OWNER:Aftonbladet
CATEGORIES:EntertainmentPublishing &Broadcasting
REGION:Sweden
DATE:August - August 2010
AGENCY:Prime
MEDIA CHANNEL:Branded Content,Digital,Events,Online,Out-of-Home,PR,Print

PRIA|Golden Targets PR winners

The Public Relations Institute of Australia, the trade body for public relations professionals has named its best PR campaigns of the year at its Golden Target Awards.

The winners:

Government Sponsored Campaigns:

Water & Vine campaign by Peter Fuller of Fuller for the Grape and Wine Research Development Corporation

Australia experienced what became known as “the worst drought in 100 years” from 2005 to 2009. Severely reduced water allocations threatened the livelihoods of wine grape growers, as well as the $4 to $5 billion wine industry and dozens of regional communities along the Murray River. A Federally funded $1.3 million integrated communication strategy was delivered by Fuller and the Grape and Wine Research and Development Corporation.

Public Affairs:

Regional Cities Victoria – A Growing Solutions campaign for Regional Cities Victoria by Rachael Sweeney and David Hawkins of SOCOM

In 2008, new population projections indicated the State Government had substantially under-estimated how many people would be living in Melbourne by 2030. A rapid and unplanned increase in population would threaten the city’s highly publicised liveability, and the State’s productivity. Regional Cities Victoria believed encouraging significant population growth in the regions would ease the pressure on Melbourne and create a productive, liveable regional Victoria. Socom worked with the group to ensure the State Government’s policy for managing Victoria’s population growth included increased government investment in Victoria’s regions to stimulate population growth.

Issues Management:

Adelaide: Australia’s Learning City campaign by Mark Osborne of Education Adelaide

During 2009 Australia was labelled “racist” by the Indian media following attacks on Indian students. Australia’s reputation as a safe place to study was in tatters and the lucrative Indian education market was in danger of drying up as enrolments dropped and students returned home. South Australia’s international education marketing agency Education Adelaide, which has overseen the tripling of student numbers since 2002, launched an issues management strategy to re-establish South Australia’s reputation as a safe destination.

Community Relations:

Jesus. All About Life campaign by Sharon Williams and Sharon Ghatora of Taurus Marketing for Bible Society NSW.

In September 2009, the Bible Society launched the largest promotional campaign ever undertaken by Christians in Australia. Nearly 1800 Churches from 15 different Christian Denominations in NSW came together for the first time to focus on one task – bringing Jesus back into everyday conversations. The campaign presented a huge challenge with no product, service or event to promote, with a 2000 year old intangible.

Internal Communication:

Turning Around Morale and Employee Engagement within a Dispersed Construction Business campaign by Susan Pantall of Leighton Contractors

Employees of Leighton Contractors Western Australia were experiencing low morale and job insecurity after a period of negative publicity. This was largely due to industrial action on a high profile Perth project and organisational changes that significantly reduced the company’s revenue base. With no existing internal communication program in place, the challenge was to build morale, deliver communication that met the needs of the employees and build the company’s reputation.

Investor Relations including Merger Acquisition Communication:

Maintaining a Strong, Independent Profile For St George Bank Following its Merger with Westpac campaign by Robyn Sefiani of Sefiani Communications and Simon Covill of St George Bank.

After the St George merger with Westpac was passed in November 2008, Westpac committed to have St George operate an independent brand within the multi-brand Group. Over 2009 St George and Sefiani executed a national media relations campaign, themed “St George is open for business”, that leveraged consumer-centric surveys, sponsorship and executive profiling for maximum effect. St George achieved its key objective – maintaining its No. 1-ranked reputation among major banks – and St George brand consideration among consumers increased.

Consumer Marketing and Social Marketing – New and/or Existing Product or Service Including Prescription Medicines:

First winner -Intense Tomatoes Australian Launch campaign by Shay Ashton of BBS PR for SP Exports

SP Exports, Australia’s largest supplier of fresh field grown tomatoes, appointed BBS in 2009 to manage the Australian launch of the world’s first no mess tomato – Intense® tomatoes. BBS’ strategy incorporated traditional communication methods with an online social marketing program to target opinion leaders, generate a sense of excitement and drive sales.

Second winner – Oroton Blogger Outreach campaign by Natalie Musico and Jaselyn O’Sullivan of bellamyhayden: chatterbox

bellamyhayden:chatterbox was engaged to promote Oroton’s The Studio, their new online store. Through highly targeted and individualized blogger outreach program to the top 10 influential fashion bloggers in Australia, bellamyhayden:chatterbox engaged these influencers and recommend their readers visit the Oroton website.

Third winner – Fresher Tastes Better campaign by Melanie King of 303 for the Australian Olive Association

303’s challenge was to find a sticky and compelling idea that would get the Australian media and general public behind an Australian product to get maximum exposure for a very deserving primary industry. In creating the ‘Fresher Tastes Better’ concept using blind taste tests at food shows and in the media led by campaign spokesperson chef Matt Moran, 303 generated a tremendous amount of coverage by more than 58 million pairs of eyes and increased sales by 20 – 30% in the six month campaign.

Business to Business Marketing – New and/or Established Product or Service: Recipe For Foodservice Success campaign by Lee McLean of Professional Public Relations for the Incremental Marketing Group on behalf of Unilever, Simplot and Fonterra.

In 2009, IBIS World research was forecasting that the next two years would see negative growth for the foodservice industry. Recipe for Foodservice was developed as a business-to-business program to better equip hospitality businesses in the running of their restaurants and eateries during an economically turbulent 2009. Foodservice companies Unilever, Simplot and Fonterra partnered to provide collective support to their customers and other eateries by sponsoring this program which offered practical business advice and encouragement in a non-competitive environment.

Special Event/Observance: Back to Burrinjuck campaign by Liane Sayer-Roberts of Sauce Communications for State Water.

To celebrate Burrinjuck Dam’s centenary, the program was designed to engage Yass residents and downstream communities in recognising the significance of NSW’s first major irrigation dam and the contribution of the people connected to it. The pinnacle of the program was the opening of the dam wall to the public for the first time in 20 years, with demand so high that the scheduled tour program was doubled.

Environmental: Developing a Long Term Plan for the Coorong, Lower Lakes and Murray Mouth campaign by Judith Bleechmore and Janet Pryor of the Department for Environment and Natural Resources.

Drought, over-allocation of water and climate change have left the Coorong, Lower Lakes and Murray Mouth region’s internationally significant wetlands on the brink of suffering irreversible damage. An opportunity existed to plan a community engagement strategy that informed, consulted and collaborated in a way that developed the best possible long-term plan for managing the region’s future.

Health Organisations: FebFast 2010 campaign by Sally Tyrell of Haystac Positive Outcomes for FebFast.

FebFast is an education and charity campaign encouraging individuals to work towards a healthier lifestyle by inviting people to forgo alcohol during February and secure sponsorship for their efforts.

Corporate Social Responsibility: DDA: Community Engagement Program by Celina Weis of QR Passenger.

The Queensland Rail Disability Discrimination Act Community Engagement Program is an initiative developed to obtain community input into the development of non-discriminatory and accessible Rail services. Since the introduction of the Commonwealth Disability Discrimination Act 1992, Queensland Rail has worked to systematically identify and remedy the barriers that have historically impeded access for our customers with disabilities. To engage with customers who have disabilities a variety of strategies and activities are used including, reference groups, forums, consultations, information sessions, educational experiences, marketing materials and community sponsorship. The program has ensured Queensland Rail achieves its obligations under the DDA and ensures their services are in line with community requirements.

Low Cost/Pro Bono: Cat Haven Christmas campaign by Jessica Reid for Cat Haven.

In 2009, as an unpaid volunteer, Jessica Reid implemented the shelters first Christmas media and communication campaign. The campaign addressed the euthanasia of thousands of cats at Cat Haven occurring when the shelter is inundated with animals leading up to and during Christmas. Nearly 200 more cats lives saved during the largest cat dumping month and nearly 700 more saved between July and December compared same periods the previous year. These rates are also the highest the shelter has seen in its statistical history.

Don’t push me

THE ORIGINAL (click on the image to watch video)
Japp Energy Bar – 1995
Source : Cannes BRONZE LION
Agency : Leo Burnett (Norway)

LESS ORIGINAL (click on the image to watch video)
BoomBoom Energy Drink – 2010
Source : GR8 film Production / Lebanon
Agency : Unknown

Another Arabic Copycat[er] |Seif El Degwi

Original

Client: The Foot Shoe Store

Country: Indonesia

Another Original 

Bianco Footwear “Sale” – 2001
Source : Cannes Outdoor SHORTLIST
Agency : … & Co (Denmark)

Copycat

Client: Essere

Agency: Talent

Designer: Seif El Degwi

Country: Kuwait – 2010.