- Advertising Agency: Grey Brazil
- Creative Director: Guy Costa
- Art Directors: Lucas Heck, Ricardo Sarno
- Copywriters: Fernando Silva, Filipe Medici
- Photographer: Marlos Bakker
- Published: February 2010
19.6.10
Sensodyne| Pack
Hawaiian Tropic|Extreme Waterproof.”
“Hawaiian Tropic. Extreme Waterproof.”
- Advertising Agency: Grey Chile, Santiago, Chile
- Creative Directors: Miguel Angel Cerdeira, Carlos Guerra Oviedo
- Art Directors: Miguel Angel Cerdeira, Patricio Céspedes
- Copywriter: Carlos Guerra Oviedo
- Illustrator: Ricardo Sal
17.6.10
Gatorade Mission Control
Speaking at MediaPost Communications' OMMA Social day-long forum, Bonin Bough, director of digital and social media at PepsiCo whom established a "Mission Control Center" for Gatorade that takes the brand's pulse 24/7. The center, which looks very much like a NASA control room, tracks in real time analytics for campaigns, Web sites, or social channels. Bough says the focus is on creating the largest sports brand in the world and one that goes beyond the liquid product.
"The question is," he said, "how do we create this in terms of real time insights?" The center has six monitors and five people across different functions.
Recent such experiments include a Twitter and TV media strategy for the one-off Pepsuber ad during this year's Super Bowl. "We ran in isolation of paid digital media," he said of the effort. "All we did was Twitter and drove nearly the same amount of traffic [as with paid digital]. Just with Twitter. I believe in doing small experiments and rolling them out in a big way."
He noted that the Trop50 program started as a partnership with BlogHer, which has a combined reach of 15 million unique visitors. The company created The Juice online community around a "More of what you want, less of what you don't" theme.
"We tracked versus traditional to see if we could prove that if we co-create something with a community around health, family, and relationships, we could improve brand awareness, equity and volume. When we looked at digital metrics, it was through the roof."
Bough said PepsiCo is going to start a program this year wherein consumers who scan bar codes on PepsiCo products via smartphones will get content about the brand or corporate goodwill programs.
16.6.10
Frooti>>>> engagement >>>> brand growth
To promote the attributes of this fruit juice made from natural and juicy mangoes, Parle Agro wanted to go beyond the standards of TVC. The agency CreativeLand has designed an integrated campaign based on a series of stunts.
Hidden cameras have been installed in over 30 Indian cities, to attract the attention of the public into fear. At the falls and landslides giant mango (about 2 meters), the teams were filming the "victims" with them about the trap and provide a sample of Mango Froot. In addition, some of the scenes were recorded subsequently became the new TV spots for the brand. A very nice reuse of TV a PR stunt, which allows better retention of the brand and its message.
Credits:
Ad agency: CreativeLand Asia
14.6.10
Ambush marketing
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13.6.10
Bringing a facelift to life| Isuzu D-Max| Saudi Arabia
Brief:
Challenge
Role of Activity: to creatively engage with target group in a well planned and produced brand re-launch event that result in creating a hype and buzz for short and medium time range among future prospects.
Result
Isuzu truck D-Max will not introduce new exterior shape for 2011 as radical changes will touch the 2012 model.spec change (confidential)
Challenge
BAKHASHAB BROTHERS HOLDING CO.,LTD.[ dealer] wanted to connect with current users to share added robust sporty, luxurious experience figure change.
To develop brand engagement program to a brand user's love and trust.D max launch program 2010 revised by ayman (final) sheet2
Strategic solution
The idea was big, however the thinking was simple and straight forward.
We wanted to create a hype among current users , help the media to buzz out brand functional aspects and connect emotionally with target group.
We structured an operation theater with our favored producer and cast/ trained talents to perform live a facelift operation for the old model.
Role of Activity: to creatively engage with target group in a well planned and produced brand re-launch event that result in creating a hype and buzz for short and medium time range among future prospects.
Target Market: as a consumer driven activity, I want to connect primarily with a prepared list of individuals, small and medium business owners , our current subdealers to introduce the enhanced DMAX pickup.
I will have pre-event press Q& A session to update media with the new front facelift as a secondary target group.
Offer: “Perfection continues”. We build trucks for life that delivers on profitability use-ability and dependability.
Result
- Audiences were taken by surprise, as they never witnessed a live performance in an automotive brand event.
- Client appraises the organization, the idea and impact.
- Team was happy that slipup’s kept to minimum and enjoyed on quality, on time on brand engaging event.
Post event print ads
From event feed |
From event feed |
From event feed |
From event feed |
Gallery
12.6.10
Lidl Supermarkets “The Marathon for Water”
In Guiné-Bissau, women have to walk the equivalent of a Marathon to reach the most basic things such as water. Lidl, a german supermarket that has been in Portugal for over 15 years decided to do something to change this and forever shorten these distances. This is the Marathon for water.
Agency: Leo Burnett Iberia.
Agency: Leo Burnett Iberia.
11.6.10
Digital Nostalgia
- Digital Nostalgia
A set of information graphics which examine the technological changes in our lifetimes and the influences they have had on our lives.
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