Best farewell email ever.

Recovery is still some ways down the road, Cross–Industry Research Report

TrendsSpotting.com finding says, consumer’s confidence still low, consumers taking extra caution before buying into media and political reports.

TrendsSpotting has captured the consumers’ shopping behavior indications for 2009: Food & Drinks Media & Automobiles Education Communications Recession Trends

1.     

1. Food Consumption of consumers eat dinner at home more often 56% than before the downturn & nearly the same percentage are eating dinner less often at restaurants. More than one-third (37%) of consumers surveyed report going to bars or clubs less often.
2. Buying Habits • A greater tendency to buy larger package sizes (42%) • Buying more U.S. products (28%) • Purchasing more locally made products (25%) • Known products (23%) versus experimenting with new ones • Private label food (7.4% increase in sales).
3. Restaurant Traffic 2.6% Decline in total US restaurant industry traffic for 09 spring quarter versus the same quarter last year
4. Restaurant Traffic Household with kids, cut back their visits to all segments of restaurants • Over 50% of industry’s decline traced to fewer supper visits from parties with kids. • Traffic was down 2% at quick service restaurants. • Casual dining declined 4% and midscale was down 6%.
5. Coffee Purchase 83% of American consumers drink coffee more at home ( up 5 points from a year ago). Coffee consumption pattern did not change as 54% drink coffee daily.
6. Alcohol 50% of American consumers are actively seeking out best deals. 24% of wine consumers choose less expensive drinks. One third of beer, wine and spirits consumers order fewer drinks.
7. Pet Foods And Veterinary Services 22% of American put a high priority on pets compared to Canadians (17%), French (15%) and Italians (12%). The pet industry is expected to generate $51.6 billion this year - 1.3% more than in 2008.
8. Home Broadband home broadband adoption, is up from 55% in 2008. 63% 34% of home broadband users said they subscribed to a service that gave them faster access speeds, an increase from 29% in 2008. A growing share of broadband subscribers pay for premium service that gives them faster speeds. . They are also paying more for the extra speed than they did a year ago .
9. Cell Phone Services of cell phone users (19% of all adults) report that in 22% the past year they have cancelled or cut back cell phone service. Cell phone users are economizing on service plans.85% of adults report to have cell phone service, up from 77% at the end of 2007.
10. Smart phone ownership continues to rise, with 37% of respondents now reporting they own a smart phone. 14.4% say they plan on buying a smart phone in the next 90 days, the highest percentage ever recorded in a ChangeWave survey.
11. Cable TV Services 22% of US adults have cancelled or cut back cable TV service in the last year. More than a quarter of consumers plan to reduce or cancel their satellite or cable TV subscriptions, according to the research, up from 15% six months ago.
12.  Video Games Drop to $863 million in video games sales were registered in May from the same period a year ago. 23% Sales of hardware (consoles and hand-held devices) dropped 30% while sales of software fell 17%, to $449 million. In June - domestic retail sales of hardware and software fell 31% - the largest monthly drop since September 2000.
13. Americans' dependence on the 20% family car remains strong (88% rate an automobile as a necessity) - 2009 auto sales are expected to decline by 20.5 percent, or 10.5 million vehicles.
14. Hybrid Cars On February 2009, only 15,144 hybrids sold nationwide, down almost two-thirds from April 08, when the segment's sales peaked and gas averaged $3.57 a gallon.
15.  Education Planning of high school guidance counselors saw an increase 71% in the number of students who this year chose less- expensive colleges over their "dream school."
16. About the report: Food & Drinks Media & Automobiles Education Communications 50 pages detailed report across 8 industries Over 50 consumer studies and web metric trends analyses

Conclusions: TrendsSpotting finds that contrary to some optimistic public statements, for the majority of industries, recovery is still some ways down the road. After initially cutting back across the board, consumers have reassessed their personal situation and begun to employ a new set of priorities. They are checking out private labels and, if found satisfying, they will become loyal to them. Consumers aren’t sacrificing electronics, but are reconsidering their options. Recovery will bring a new age of consumers, much more aware of their expenses and their priorities. Consumers will not revert to their previous habits as those were proven to be unsound. Recovery will come from markets matching consumers’ new priorities.


John Gerzema says there's an upside to the recent financial crisis -- the opportunity for positive change. Speaking at TEDxKC, he identifies four major cultural shifts driving new consumer behavior and shows how businesses are evolving to connect with thoughtful spending.

Volkswagen:::Polo film festival

Car manufacturers are always looking for new ways to appeal to the female market and Volkswagen is no exception. To coincide with the launch of its new VW Polo, Volkswagen is holding a classic film screening specifically designed to lure women into its showrooms.

Polo’s Timeless Film Festival will see a classic chick-flick being brought back to the silver screen. The multi platform campaign incorporating radio, direct mail, POS, local press, email and, of course, cinema is Volkswagen’s most expensive to date, with total spend being put at £1 million mark.

Initially, women are being driven to a dedicated website where they are encouraged to vote on which of the ten classic films listed they would like to see brought back to the cinema. Users can register to receive two free tickets to see the most popular film from the list at one of the 180 cinemas participating nationwide. Regular updates will be given as the screening approaches and VW Polo cardboard cut-outs will be placed in each cinema. An ad featuring legendary movie voice-over man, Redd Pepper, will also play in cinemas nationwide.

The campaign will culminate with the VW Polo Timeless Film Festival at the end of October.

BRAND: Volkswagen

BRAND OWNER: Volkswagen

CATEGORY: Automotive

REGION: UK

DATE: Oct 2009

AGENCY: DDB

MEDIA CHANNEL

Art Directors Club Cubes for 2009

The Art Directors Club announced the winners of the ADC 88th Annual Awards program at its Awards Gala, held at the ADC Gallery in New York on April 30, 2009. Cubes were presented for Advertising, Interactive, Design, Design Sphere, and Hybrid categories. ADC and Corbis collaborated to present the Corbis Creativity for Social Justice Award & Scholarship.

Advertising

65 ADC Cubes were awarded (18 Gold, 21 Silver, 26 Bronze, 33 Merit). ADC Gold Cube Advertising winners in their respective categories were:

• Anonymous Content, Culver City, CA, USA, broadcast TV and cinema, television production/service promotion, “Next Level” for Nike
• BBDO/Proximity, Kuala Lumpur, Malaysia, newspaper, consumer, product/service promotion, campaign, “Two Worlds” for Chrysler Korea
• Crispin Porter + Bogusky, Boulder. CO, USA, integrated advertising, campaign, “Whopper Virgins” for Burger King
• Goodby, Silverstein & Partners, San Francisco, CA, USA, integrated advertising, campaign, “HD Loves HB” for Haagen Dazs
• Gorgeous Enterprises Ltd, London, UK, broadcast TV and cinema, online commercial/webisode, “Awareness Test” for TFL
• Grabarz & Partners Werbeagentur GmbH, Hamburg, Germany, broadcast TV and cinema, television product/service promotion, “Parking” for Volkswagen AG
• Jung von Matt AG, Berlin, Germany, advertising posters and billboards, electronic billboard, “Eye Tracking” for Amnesty International
• JWT, New York, NY, USA, broadcast TV and cinema, television product/service promotion, “Swedish Fish Cat Sandwich” for Cadbury-Adams
• Leo Burnett, London, UK, broadcast TV and cinema, television public service/non-profit,“House of Cards” for Shelter
• Leo Burnett, London, UK, broadcast craft, special effects, “House of Cards” for Shelter
• Modernista!, Boston, MA, USA, collateral advertising, direct mail, “Fragile” for Crown Relocations
• Ogilvy & Mather Werbeagentur GmbH, Frankfurt, Germany, collateral advertising, guerrilla/unconventional, “Bigger Storage Ideas” for IKEA Germany
• Saatchi & Saatchi, New York, NY, USA, broadcast TV and cinema, television product/service promotion, “Bulldozer” for Crest
• Saatchi & Saatchi, New York, NY, USA, broadcast radio, product/service promotion, “Marathons” for StuffIt Deluxe
• Saatchi & Saatchi, New York, NY, USA, broadcast radio, product/service promotion, campaign, “Compression Radio” for StuffIt Deluxe
• Saatchi & Saatchi, New York, NY, USA, advertising posters and billboards, promotional, campaign, “Through Your Veins” for Cheerios
• Station Films, New York, NY, USA, broadcast craft, direction, campaign, “Crest” for Crest
• Young & Rubicam, Boulogne-Billancourt, France, advertising posters and billboards, outdoor/billboard, campaign, “Nova ‘Le Grand Mix’ ” for Nova Radio

Interactive

25 ADC Cubes were awarded (4 Gold, 9 Silver, 12 Bronze, 11 Merit). ADC Gold Cube Interactive winners in their respective categories were:

• argonauten G2 GmbH, Berlin, Germany, new media innovation and development, product/service promotion, “Digital Concert Hall” for Berliner Philharmoniker
• Crispin Porter + Bogusky, Boulder, CO, USA, web applications/downloads, product/service promotion, “Whopper Sacrifice” for Burger King
• Hyper Island, Stockholm, Sweden, new media innovation and development, product/service promotion, student entry, “DigiTic” for Skara Sommarland
• POKE, London, UK, new media innovation and development, product/service promotion, “Orange ‘Balloonacy’ ” for Orange

Design

103 ADC Cubes were awarded (29 Gold, 36 Silver, 38 Bronze, 29 Merit). ADC Gold Cube Design winners in their respective categories were:

• Alt Group Ltd., Auckland, New Zealand, corporate and promotional design, corporate identity program, series, “Hudson Gavin Martin” for Hudson Gavin Martin
• Aperture Foundation, New York, NY, USA, photo, book, “The Transparent City” for Aperture Foundation
• Art Center College of Design, Pasadena, CA, USA, poster design, promotional, series, student, “Vive Latino” for Art Center College of Design
• ART+COM, Berlin, Germany, environmental design, gallery/museum exhibit or installation, series, “The ‘Kinetic Sculpture’ for the BMW Museum, Munich” for BMW Group
• BBDO, New York, NY, USA, poster design, electronic billboard, series, “ ‘Big Love’ Mural Campaign” for HBO/”Big Love”
• Dentsu, Tokyo, Japan, package design, food/beverage, series, “NEWSPAPER to NEW PAPER project” for Ichida Garden
• Hachette Book Group, New York, NY, USA, book design, book jacket, “Columbine” for Hachette Book Group
• Leo Burnett, London, UK, TV and cinema design, art direction, series, “Tales of the Road” for Department of Transport
• Mainstudio, Amsterdam, The Netherlands, editorial design, consumer magazine full issue, “Mark Magazine – Another Architecture” for Mark Publishers
• MARK, Manchester, UK, poster design, promotional, series, “Manchester Comedy Festival 08” for The Comedy Store
• Marmalade, Melbourne, Australia, TV and cinema design, art direction, “License Town” for VicRoads
• New York Magazine, New York, NY, USA, editorial design, consumer magazine cover, “Brain” for new York Magazine
• Ogilvy & Mather Werbeagentur GmbH, Frankfurt, Germany, environmental design, environment, series, “Bigger Store Ideas” for IKEA Germany
• Ogilvy & Mather Werbeagentur GmbH, Frankfurt, Germany, environmental design, environment, series, “Begging Sculptures” for German Foundation of Monument Protection
• Pentagram Design, New York, NY, USA, corporate and promotional design, corporate identity program, series, “Museum of Arts and Design (MAD) Identity Design” for Museum of Arts and Design (MAD)
• Rightning, Inc., Tokyo, Japan, product design, electronics, appliances, house wares, etc., “GRiD TAG” for Rightning, Inc.
• School of Visual Arts, Livingston, NJ, USA, TV and cinema design, TV identities, openings, teasers, student, “Rothko at Tate Modern” for Tate Modern
• Shimada Design Inc., Miyakojima-ku, Osaka, Japan, book design, museum, gallery or library book, “Less and More: The Design Ethos of Dieter Rams” for Suntry Museum
• Shimada Design Inc., Miyakojima-ku, Osaka, Japan, poster design, promotional, series, “Less and More: The Design Ethos of Dieter Rams” for Suntry Museum
• T-The New York Times Style Magazine, New York, NY, USA, editorial design, consumer magazine self-promotion, series, “T Pages” for T-The New York Times Style Magazine
• Taku Satoh Design Office Inc., Tokyo, Japan, package design, fashion/apparel/wearable, “PLEATS PLEASE limited box” for ISSEY MIYAKI INC.
• The New York Times Magazine, New York, NY, USA, photo, magazine editorial, series, “My Game Face” for The New York Times Magazine
• Turner Duckworth: London & San Francisco, San Francisco, CA, USA, package design, food/beverage, “Coca-Cola Aluminum Bottle” for The Coca-Cola Company
• University of Applied Sciences Darmstadt, Faculty of Design, Darmstadt, Germany, book design, public service/non-profit book, student, “Farben on Demand” for University of Applied Sciences, Darmstadt
• University of Illinois at Chicago, Chicago, IL, USA, book design, limited edition, private press or special book format, student, “Designing a typeface for the Chicago 2016 Olympic Games” for Thesis Project
• Wired Magazine, San Francisco, CA, USA, editorial design, consumer magazine self-promotion, “Screw Organic” for Conde Nast/WIRED
• Wired Magazine, San Francisco, CA, USA, editorial design, consumer magazine self-promotion, “Feed the World” for Conde Nast/WIRED
• Zoo Film Productions, Los Angeles, CA, USA, TV and cinema design, music video,“Radiohead ‘House of Cards’ ” for TBD Records

ADC Design Sphere

Now in its second year, ADC Design Sphere honors a comprehensive and sustained program of design, by a single design firm for a single client. This category recognizes those who set the standard for excellence in consistent, innovative and relevant design communications for a period of 3-10 years and/or beyond. This year’s ADC Design Sphere Cube goes to Pentagram Design, New York, USA, “The Public Theater” for The Public Theater. The client also receives an ADC Design Sphere Cube.

ADC Hybrid

The ADC Hybrid category honors the year’s most game-changing, innovative and inspiring work, and the most relevant, entertaining, engaging brand experiences and advertising solutions. This year’s ADC Hybrid Cube winners are:

42 Entertainment, LLC, Pasadena, CA, USA, “Why So Serious? The Dark Knight Alternate Reality Experience” for Warner Bros Worldwide Marketing

Crispin Porter + Bogusky, Boulder, CO, USA, “Whopper Sacrifice” for Burger King

Johannes Leonardo LLC, New York, NY USA, “Right Boot Store” for Nomis

Corbis Creativity for Social Justice Award & Scholarship

Now in its third year, the Corbis Creativity for Social Justice Award & Scholarship is presented in two categories: professional (for professional work entered in any public service/non-profit/education category created on a pro bono basis to benefit those in need) and student (student work created for an existing non-profit organization.) The scholarship is presented byCorbisand the awards are presented by ADC.

This year’s Corbis Creativity for Social Justice Award & Scholarship go to:

Ogilvy & Mather Werbeagentur GmbH, Frankfurt, Germany, environmental design, environment, series, “Begging Sculptures” for German Foundation of Monument Protection

Designmatters at Art Center College of Design, Pasadena, CA, USA, corporate/institutional, annual reports, brochures, etc., “Images Speak – The Mpala Health Education Projects” for Designmatters at Art Center College of Design and Mpala.

As part of the award, Corbis presents a $10,000 cash prize to the German Foundation of Monument Protection. The five Art Center College of Design students responsible for their winning entry – Sara Hofmann, Rawn Trinidad, Melissa Galaviz Rocamora, Andrew Behr and Ching Ching Cheng – receive a $2,500 scholarship from Corbis for the top student entry created for an existing non-profit organization.

Adfest Lotus Winners 2009

ere are the awards presented at ADFEST (Asia Pacific Advertising Festival, run this year from March 19 to 21 in Pattaya, Thailand. The festival, launched in 1998, awards the “Lotus” in the categories of Press, Poster, Outdoor, Film, Radio, Direct, Design, Cyber, Print Craft, Film Craft, New Director, 360 Lotus (across at least 3 categories), Innova Lotus (judged by level of genuine innovation, talk-value, and results), Lotus Roots. The Lotus Roots award, launched as part of this year’s Made In Asia theme, rewards ideas that strongly reflect cultural elements from the region, whether through lifestyles, customs, beliefs, or other aspects.

Press

Gold

Silverfish Page Numbers Campaign, Saatchi & Saatchi Petaling Jaya

Silver

Skins Sports Wear – Uneven Playing Fields, The Furnace, Sydney
Nikon Faces: Explorer, Voyeurs, Euro RSCG Singapore
Bajaj Exhaust Fans, Loo, Kitchen, Leo Burnett India
Bajaj Exhaust Fans, (campaign), Leo Burnett India
WMF Knives for Dissection, Leo Burnett & Arc Worldwide Thailand
Silverfish Books, Affair, Candlestick, Saatchi & Saatchi, Petaling Jaya
Guinness Drink and Drive Campaign, Saatchi & Saatchi Petaling Jaya
China Environment Protection, Shan Shui, JWT Shanghai

Bronze

Scholl Crystal – Water/Ice Cream/Milk, Lowe Bangkok
LA Bicycle Folding Bike, Ogilvy & Mather Thailand, Bangkok
Cu Chil Tunnels Museum, Powerful, Donations, Saatchi & Saatchi, Thailand
Bajaj Exhaust Fans, Babyroom, Leo Burnett India
Luxor Highlighter Pens, Highlight What’s Important, Leo Burnett India
Kees Language School, Saatchi & Saatchi Bangkok
Image Bank Emergency, TBWATequila Singapore
Fedex Boxes, Shipping, BBDO Singapore
Silverfish Books, Psycho, Saatchi & Saatchi, Petaling Jaya
Toy Shop, Pegasus, Monster, Merry Go Round, DDB Worldwide, Hong Kong
Adidas Olympics 2008 Double-sided Flip Book, TBWATequila Hong Kong

Posters

The Best Poster award went to BBDO/Proximity Malaysia for their Jeep Two Worlds campaign.

Gold

Jeep Husky & Camel, BBDO/Proximity Malaysia
China Environment Protection, Shan Shui Campaign, JWT Shanghai

Silver

CDR Checkers, JWT Jakarta
Skins Sports Wear Uneven Playing Fields, The Furnace Sydney
Jeep Bushman & Eskimo, BBDO/Proximity Malaysia
Nikon Faces: Explorer, Voyeurs, Euro RSCG Singapore
Anylock, Locker, Ogilvy & Mather Thailand
Confident Thais Detergent, Lowe Bangkok
Bajaj Exhaust Fans, Loo, Kitchen, Leo Burnett India
Bajaj Exhaust (campaign), Leo Burnett India
Silverfish Books, Affair, Candlestick, Saatchi & Saatchi, Petaling Jaya
Silverfish Page Numbers Campaign, Saatchi & Saatchi Petaling Jaya
China Environment Protection, Shan Shui Global Warming, Industrial Pollution, Automotive Pollution, JWT Shanghai
Guinness Drink and Drive Campaign, Saatchi & Saatchi Petaling Jaya

Bronze

Scholl Crystal, Water, Ice, Milk, Lowe Bangkok
LA Bicycle Folding Bike, Ogilvy & Mather Thailand
Moto GPS Monks, Ogilvy Beijing
McDonalds Night Reflection, DDB Sydney
TOA Anti Slip, Glass Ball, TBWAThailand
Comfort Bedroom, Ogilvy & Mather Thailand
Imperial Fire Extinguish, Survival, Leo Burnett & Arc Worldwide, Thailand
Anylock, Doritos/Oreo/Locker, Ogilvy & Mather Thailand
Bajaj Exhaust Fans, Babyroom, Leo Burnett India
Fedex Boxes, BBDO Singapore
Buying is Killing, JWT Shanghai (campaign)
Silverfish Books, Psycho, Saatchi & Saatchi, Petaling Jaya

Outdoor Lotus

Best Outdoor Lotus went to Illiterit-Barbed Wire for New Citizen Program, Ogilvy Beijing

Gold

McDonalds Night Reflection, DDB Sydney
IKEA Home Furnishing Liner, ADK, Tokyo

Silver

Moto GPS Monks, Ogilvy Beijing
Colgate Motion Powerbrush, Y&R Singapore
IKEA Staircase Drawer, Lowe & Partners, Petaling Jaya
New Citizenship Program Illiterit Glass, Ogilvy Beijing
Krispy Kreme Benefit Run, BBDO Guerrero, Manila

Bronze

China Environment Protection, Shan Shui Industrial Pollution, JWT Shanghai
USB Drive Truck, TBWAIndia, New Delhi
McDonalds Coffee Vending Machine, DDB Worldwide Hongkong
HomePro Sale Wall Poster, BBDO Bangkok
Yellow Pages Yellow iPhone Jonny, AIM Proximity, Auckland
Narrowband, DDB Worldwide, Singapore
IKEA Sale, Potato Peeler, Lowe & Partners Petaling Jaya
IKEA Sale campaign, Lowe & Partners Petaling Jaya
Frank Ginger Beer, Ginger Sheep, AIM Proximity Auckland

Film Lotus

Best Film went to LaLa Girls Comic Magazine, Reports, ADK Tokyo

Gold

Chiclets Stick, Eraser, JWT Bangkok
Shiro Sake, Great Supporting Role, Ogilvy & Mather, Tokyo
Schweppes, Burst, George Patterson Y&R, Melbourne
Lifebuoy Shampoo Dojo, Lowe Indonesia, Jakarta
Thai Life Insurance, Melody of Life, Ogilvy & Mather Thailand, Bangkok
Wego Soap, Ogilvy & Mather Taiwan, Taipei

Silver

Mamee Sllrrrp Instant Noodle, Fire Extinguisher, Naga DDB/Rapp Collins, Malaysia
Oishi Black Tea Lemon, New Staff, Y&R Thailand, Bangkok
Sagami original 0 02 (condom), Love Distance, GT Inc, Tokyo
Toyota IQ, Parking/Clean Up/Catch/Heading, Dentsu Inc, Tokyo
Mexell, ADK, Tokyo
Sylvania Light Bulbs, Picnic, JEH United, Bangkok
Breeze Excel Washing Detergent, Clean Conscience, Lowe Bangkok
Sulekha.com Online Yellow Pages, Arjuna the Archer 2008AD, JWT India, Mumbai
LaLa Girls Comic Magazine, Men, Global, ADK Tokyo
Welcome Supermarket, Father & Daughter, MCann Worldgroup Hong Kong
The Times of India, A Day in the Life of Chennai, JWT India
Yamaguchi Chiropractic, Aoi Advertising Promotion Inc, Tokyo
K – SME Credit, Quick, Long, A lot, Ogilvy & Mather Thailand
China Environment Protection, Shan Shui, JWT Shanghai
Wego Shower Cap, Ogilvy & Mather Taiwan, Taipei

Bronze

Chupa Chups Doctor, European Girlfriend, BBH Asia Pacific, Singapore
Chupa Chups Personal Trainer campaign, BBH Asia Pacific, Singapore
FB Battery, Spark, TBWAThailand, Bangkok
Tide Detergents, Lipstick, Leo Burnett India, Mumbai
Chaiphak Training Center, Living Room, JWT Bangkok
The Yomiuri Newspaper, Olympic Ping Pong, Dentsu Tokyo
Mexell, Forever and Ever Campaign, Aoi Advertising Promotion, Tokyo
Colorectal Cancer Awareness Campaign, Eating, Grey Hong Kong
Thai Health Promotion Foundation, Compare, Think Factory, Bangkok
Wego Room Service, Ogilvy & Mather Taiwan, Taipei
Nokia N96, Bruce Lee Viral Campaign, JWT Beijing
Carlton Dry, Tokyo Blitz, Clemenger BBDO Melbourne

Radio Lotus

Best Radio was Connex Busy Man Campaign, SMS Updates, Leo Burnett, Melbourne

Gold

Connex SMS Updates Punctuation, Leo Burnett, Melbourne
Seventymm, Themes, Rediffusion Y&R, Mumbai

Silver

Connex SMS Updates Pizza, Words, Leo Burnett, Melbourne
Malee Juice Mix Cool Max, Crashed, Creative Juice\Bangkok TBWA
Mosquito Repellent, 400 Times, Publicis Mumbai
Brasso Argument, JWT Bangkok
Sorrento Highlight Marker, Shortest Story, JWT Bangkok
American India Foundation, Vandana, Reddiffusion Y&R, Mumbai
TAC, Pictures of You, Grey Melbourne

Bronze

Malee Juice Mix Cool Max, Love, Creative Juice\Bangkok TBWA
Lost/Love/Crashed/Surgery Campaign, Creative Juice\Bangkok TBWA
ESPN Radio Boxing, Saatchi & Saatchi Singapore

Direct Lotus

Gold

Elements Flirting with Sound, McCann Hong Kong

Silver

Four n Twenty Meat Pies Magic Salad Plate, Clemenger BBDO Melbourne
The Yellow Pages Group, Yellow iPhone Jonny, AIM Proximity, Auckland
Wonder Performance Bread, Not For Ducks, BMF Sydney

Bronze

COTO-TAMA Digital Art Festival Tokyo 2008, Hakuhodo Tokyo
Animal Rescue Shelter Throw us A Bone, M&C Saatchi/Mark, Sydney
The Warehouse, The Love Conspiracy, AIM Proximity, Auckland
Well for Water, TBWA\Tequila Singapore
Quie, Comparison Demonstration, Tokyu Agency, Tokyo
Starburst Re-Juiced Leftover Sugar, Clemenger BBDO, Melbourne

Design Lotus

Best was Jeep Two Worlds campaign, BBDO/Proximity Malaysia, Kuala Lumpur

Gold

Letter Writing Campaign, Ball Point, Felt Tip, Fountain Pen, Saatchi & Saatchi Petaling Jaya

Silver

Slimming Lotion Belly Flattener, Leo Burnett Hong Kong
Thai Asia Pacific Brewery, Reuse Paper, Supermarket, Bangkok
Glammer Education Institute of Hair Design, Let’s Start, Y&R, Bangkok
Nike Basketball League, Paper Battlefield, McCann, Hong Kong
Tooheys Extra Dry (TED) TED696 Project, BMF Sydney
Four n Twenty Meat Pies, Magic Salad Plate, Clemenger BBDO Melbourne
Chumpae Bus, Bus Name Card, BBDO Bangkok
TBWA\Bags Recycle, TBWA\Santiago Mangada Puno
Art Restoration, Ogilvy & Mather, Mumbai

Bronze

Cadbury’s Christmas Celebrations for the Blind, Design Sutra
Dentsu Recruitment Book Maru-Ru, Dentsu, Tokyo
Re-Shirt, Creative Juice Bangkok (TBWA)
Enlighten Short Film Festival, Ogilvy & Mather, Mumbai
Docomodake Art Exhibition: How to Cook Docomodake?, Dentsu, Tokyo
Fedrigoni Symbol Freelife Raster Monsters Ink, McCann Erickson, Mumbai
Viva Video City Joint, Lowe Philippines, Manila
2008 One Show Exhibition, Dentsu Inc, Tokyo
WWF Panda Series, BBH China
Car Mall Used Cards, Creativeland Asia, Mumbai

Cyber Lotus

Best was Sagami Original 0.02 Love Distance, GT, Tokyo

Gold

Uniqlo Bra Top, Dentsu, Tokyo
Uniqlo March Flannel Shirt, GT, Tokyo
Mini Speed Camera, BBDO/Proximity Malaysia, Kuala Lumpur
AXE Deodorant Wake Up Service, Bascule, Tokyo
Nokia N96, Bruce Lee Power, JWT Beijing

Silver

AXE Deodorant Wake Up Service, Bascule, Tokyo
The Eco Zoo, Self Promotion, McCann Erickson, Tokyo
Hakuhodo i studio Recruit 2010
AXE Deodorant, AXE Chocoman Hunter, Bascule, Tokyo
Nokia N96, Bruce Lee Power, JWT Beijing
GMP Recruitment Raffles Place Ghost, McCann Erickson Singapore
So-net Pikapika The Movie, GT, Tokyo
JUJU featuring Spontania, Pair Movie, Dentsu, Tokyo
Sony Australia, Euro RSCG Sydney
Korea sparking Haruka in Love, Cheil Worldwide, Seoul

Bronze

Intel Gassaku, Dentsu, Tokyo
Air Yakiniku, Recruit, Tokyo
PetaBit, Blog Ground Music, Daiko, Osaka
Social Media Save the Earth, Hakuhodo Kettle, Tokyo
ARS Mosquito Away 1, Ogilvy One Bangkok
Elements Flirting with Sound”>Elements With Sound, McCann Hong Kong
Shanghai World Financial Center, 777 Interactive, Tokyo
Japan Federation of Constra, Buildup!, Meianspike, Tokyo
Hakuhodo & Hakuhodo TY Media Partners, New Graduate Recruiting
Social Media Save The Earth, Hakuhodo Kettle,, Tokyo
Fairfax Digital, Watch, Leo Burnett, Sydney
SingTel Mio TV Al Jazeera, Every Angle/Every Side, Interuptive Communications, Singapore
YellowCard, Grey Melbourne
Hange.jp, Half of Life is Game, GT & Asatsu-DK, Tokyo
Axe Chocoman Hunter, Bascule
Intel Gassaku, Dentsu, Tokyo

Print Craft

Gold

Adidas Inside, TBWA\Tequila Hong Kong
China Environment Protection, Shan Shui, JWT Shanghai (2)
L’Oreal Elseve, Seafood, Steak, Poultry, McCann Erickson Singapore
Cu Chi Tunnels Museum, Saatchi & Saatchi Thailand, Bangkok
Lotus Exige-S, Roads, McCann Erickson, Bangkok
China Environment Protection, Shan Shui Industrial Pollution, JWT Shanghai
Imperial Fire Extinguish, Building, Illusion, Bangkok

Silver

Adidas Inside Tyson, TBWA\Tequila Hong Kong
Guinness Chinese Painting, Grey Beijing
WWF Pie Chart, Illusion, Bangkok
Panadol Spread, Grey Beijing
MahaThanda Tel Farmer, Barber, Dhaba (Eatery), McCann Erickson, Mumbai
WWF Panda Series, BBH Shanghai
Ridsect, DDB Singapore
Knowledge, Wisdom, Enlightenment, Leo Burnett Advertising/Arc Worldwide, Kuala Lumpur
Amnesty International Stamps, Saatchi & Saatchi Thailand, Bangkok
Panadol Britney, Bush, Grey Beijing
Panadol Spreading, Grey Beijing
Nike Basketball League, Paper Battlefield, McCann Hong Kong
Aerosol, Kitchen, Illusion, Bangkok
Imperial Fire Extinguisher, House, Illusion, Bangkok
EBAI, Eye Donation, Remix Studio, Bangkok
Rapid English Program Campaign, Saatchi & Saatchi Thailand, Bangkok
Elephant Glue Stick, Bicycle, Helmet, Jumper, Remix Studio, Bangkok

Bronze

Tide God Shoot, Leo Burnett, Mumbai
Zepharan Z-PC, Stop Pet Abuse, Presto Bangkok
Breeze Excel Washing Detergent, Confident Thais, Remix Studio, Bangkok
EBAI Eye Donation, Remix Studio, Bangkok
X-Trail Club Indonesia, Forest, PT Hakuhodo Indonesia, Jakarta
Kiwi Kleen 3 in 1 Toilet Cleaner, Sharing Toilet Campaign, Grey Hong Kong
Nike Boxing, ๑ – ๑๐ (Teach the world the ten count), Ogilvy & Mather Thailand
Ant Rid, Do Them a Favour, DDB Sydney
Scotch Brite, Bubble, Presto, Bangkok
Click, Fish/Shrimp/Squid, Remix Studio Bangkok
A-Tap Ear Plugs, Peace of party/Peace of construction/Peace of road, Remix Studio Bangkok

New Director Lotus

Bronze went to Ballantines & Cola Soccer Can by Cherub Pictures

Innova Lotus

Melody Road, Dentsu Razorfish (Grande Innova)
Adidas All Blacks Sponsorship AdThread, TBWA\Tequila, Auckland
Elements Flirting with Sound“>Elements Flirting with Sound, McCann Hong Kong

Lotus Roots

Yubin-nenga.jp New Years Card, Puzzle Inc, Tokyo (Cyber)
The Times of India Day in the Life of Chennai, JWT India, Mumbai (Film Craft)
Shan Shui Environment Series, JWT Shanghai (Print Craft & Poster)
Digital Art Festival Tokyo, Hakuhodo, Tokyo (Direct)
IKEA Store Launch in Kansai, Home Furnishing Liner, ADK, Tokyo (Outdoor)

360 Lotus

There were three finalists but no winners:

SoftBank Mobile White Family Project, Dentsu TEC, Tokyo
Adidas All Blacks Sponsorship, This is not a jersey, TBWA\Tequila, Auckland
Tokyo Hands Mushi Battle Project, McCann Erickson, Tokyo

To be added soon: Film Craft