The truth about advertising as seen by an industry insider

Sexy Fingers| another AIDS ad

With just a finger, you can also test for HIV

URL: http://www.sexyfingers.org
The new AIDES campaign, all about rhythm and technicolor is acting as a decisive argument for an important matter: Rapid HIV testing (results in 20 minutes or less) . Full of colors, energy, and originality, the message is simple: one finger is enough to play, but also to get tested for HIV.
Advertising Agency: JWT Paris, France
Creative Director: Ghislain de Villoutreys
Art Director: Elodie Matyjasik
Illustrator: Jean-Michel Tixier
TV Production: Charlotte Saint-Paul
Music: Flairs
Production: Frenzy
Website: Anonymous
Published: July 2011

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AIDS is boldly relevant, In addition they are quite fun their video, this is the  spot of the penis , "  Clever Dick  ", the  Chat Smutley  or  Popol tourists 

Summer's Eve | Vagina worship

A provocative new direction for the brand. The brand is launching new ads from The Richards Group that dispense with the decorous innuendo and inadvisable workplace tips in favor of a celebration of the vagina as the central human organ in the history of the world—the cradle of life, the center of civilization, the cause of innumerable major wars over women.
 There's also a new online quiz called ID the V, in which women are challenged to identify the various details of their private parts. These ads follow an earlier, very funny teaser (also below) in which a posh cat on an airplane honored the vagina via a poster presentation.

"viral" clip 

Client – Agency again...

AXE| The Puppet Master

 

Cape Times Newspaper| Medics -|- Police -|- War -|- Parliament

“Immerse yourself in the news first thing every weekday morning. Know all about it.”

Advertising Agency: Lowe Bull, Cape Town, South Africa
Executive Creative Director: Kirk Gainsford
Creative Director: Alistair Morgan
Art Directors: Lisa Hodgkiss, Brendan Hoffman
Copywriter: Alistair Morgan

10 Sexist Ads <<<<< iLike

There's been a lot of fuss about the new "Got milk?" ads, which claim that milk eases PMS symptoms—thus making your wife or girlfriend slightly less of a crazy, irrational bitch every month. The work is intentionally provocative—some say irredeemably sexist. But to put that sexism in context, check out the 10 TV spots below—from the 1950s to today—which are all, to a greater or lesser degree, anti-woman (or anti-girl). A lot has changed in 50 years—the Folgers spot seems like something from an alternate universe today. Yet there's been a seesaw effect, too. As advertising has become less blatantly sexist, more ads than ever are being called sexist. So, where's the line? Leave your thoughts in the comments.

1. Allstate
   
   Click to view Let's start off mild. This Allstate "Mayhem" spot is more anti-youth than anti-girl, but it certainly paints a bleak picture of your average female teenager. She's vicious, boy-obsessed, "emotionally compromised" and flat-out hell on wheels.
2. Dodge
   
   Click to view Dodge's pro-male manifesto, which aired during the 2010 Super Bowl, came off as almost completely anti-female. In a world full of horrible nagging women and their endless demands, Dodge is "man's last stand."
3. Axe
   
   Click to view The core message of Axe's marketing worldwide is that women are unthinking animals who can't resist the scent of an alpha male (cosmetically engineered though he may be). The epic "Billions" spot, featuring wild packs of women in bikinis, just took it a bit further—suggesting that's true of every woman alive.
4. Nando's
   
   Click to view This ridiculously insulting South African commercial presents a fantastically stupid woman who can't find the french fries on her plate—because they're obscured by her enormous breasts. The ad was pulled after complaints.
5. Bud Light
   
   Click to view How can a woman make her marriage work? By doing all the chores, leaving her husband free to hang out with his friends, and frequently surprising him with cases of Bud Light. Something to think about on your wedding day.
6. Hasbro's Rose Petal Cottage
   
   Click to view It's best to teach girls early on that their proper place is in the kitchen—that is, when they're not in the laundry room. Thanks, Hasbro's Rose Petal Cottage!
7. Mercedes
   
   Click to view This idiotic Mercedes commercial is literally an ancient blonde joke brought to life.
8. Folgers
   
   Click to view The final three ads, beginning with this Folgers spot, are from a different era—a time when sexism was so ingrained as to be unremarkable. In Folgers' world, all women had to do was make coffee for their husbands—and they were usually shitty at that.
9. National Airlines
   
   Click to view In the early '70s, National Airlines (later merged into Pan Am) launched its "Fly Me" campaign, in which the aircraft were given female names and the flight attendants starred in the advertising. See, you didn't just ride on the airplane; you got to ride the stewardess as well.
10. Goodyear
    
    Click to view It's good to have quality tires on your car. But when your wife is behind the wheel? God, it's a necessity. Just look at the way she drives—all confused and overwhelmed and driving into potholes. What a useless and stupid woman!

After the jump:

People don't talk much about anti-male sexism in advertising—mostly because it sounds like whining, and also because it's so common. The bumbling man is an archetypal advertising character. Here are a few of the more notable examples.

1. Combos
   
   Click to view If your mom were a man, you'd basically be screwed.
2. Pizza Hut
   
   Click to view Hey, look at Dad. What a moron, he can't cook.
3. Roomba
   
   Click to view Your filthy, lazy husband is a complete ass. Literally.
4. Oven Pride
   
   Click to view Men can't clean the kitchen either. Look at this fucking imbecile!

Cape Times newspaper Drive Times: For Sale

The Cape Times newspaper supplement, the Drive Times, is one of the more reliable places to look if you’re interested in buying a vehicle. In order to demonstrate this, we went about dramatising just the opposite by creating three rather interesting characters who are attempting to sell their vehicles directly to the public at a remarkably good price (via posters around the city, emailers and ‘for sale’ signs attached to their cars). When callers call the cellphone number (+27) 82 234 5800, they are greeted by one of our three fabricated characters: Clifford, Mike or Doris. However, these are merely pre-recorded messages made to sound as if the caller has in fact gotten through to them. Once the caller puts down the phone, they are immediately sent the following SMS: Before you consider buying a vehicle from anyone else, consult the Drive Times for new & used vehicles. Free every Thursday with the Cape Times. Know all about it.


Advertising Agency: Lowe Bull, Cape Town, South Africa
Executive Creative Director: Kirk Gainsford
Art Director: Romano Cardinal
Copywriters: Natalie Rose, Chris De Villiers
Client Services: Kyle Dewar, Claire Dodds
Media partner: Strike Media
Producer: Brian Scott
Sound Studio: Sterling Sound
Sound Engineer: Lorens Persson

The new Touareg. Fall in Luxury.

“The new Touareg. Fall in Luxury.”
Advertising Agency: DDB, Australia
Executive Creative Director: Dylan Harrison
Creative Directors: Steve Wakelam, Nick Pringle
Digital Creative Director: Matt Grogan
Digital Art Director: Ramon Rodriguez
Managing Partner: Nicole Taylor
Planning Director: Nick Andrews
Business Management: Patrice Bougouin, Josette Addinall, Dave Murphy
Project Director: Todd Osbourne
Agency Producers: Brenden Johnson, Sam Meehan
Digital Producer: Ellie Campbell
Digital Design / Production: Per Thoresson, Mauricio Massaia, Marcio Puga, Orrr
Production Manager: John Wood

Fall déjà-vu!

THE ORIGINAL?  Advil / Pfizer – 2008 Tagline : “Faster than pain” Source : Cannes Archive Online, Agency : Publicis (Netherlands)	LESS ORIGINAL  Solpadeine / GlaxoSmithKline – 2011 Tagline : “Fast acting pain relief” Source : Adsoftheworld Agency : Ogilvy & Mather (Ukraine)

WHEEL OF CONCEPT: A NEW SPIN ON INSPIRATION

When the client presentation is an hour away and you need impactful ideas immediately, look no further than the Wheel of Concept. This digital tool serves up pre-packaged client-focused cutting-edge ideas, taking inspirational pressure off overworked creatives. Simply go to wheelofconcept.com, enter your client’s brand name and spin the wheel. Your concept will be branded with your client’s logo for you on a ready-to-print PDF presentation board. Making your client happy 100% of the time has never been easier. Now with the new Wheel of Concept, thinking is one less think you have to think about.

Credits:
Creative Director: Saman Rahmanian
Account Director: Joshua Lenze
Copywriter: Hunter Simms
Art Director: Sherina Florence
Sound Design: Antony Demekhin
Programming: Andronicus Riyono
Voice Talent: Steve Brauntuch