Marketing 3.0.

10.7.10

Samba | Energetic, colorful, trendy and vibrant copycat

Original art-work can be found @ the artist Adhemas Batist.

The not so original copy cat work is below

Designed and illustrated by Michael Habib
Creative Director: Andy Spyrison
Associate Creative Director: Ashraf Foda
Account Executive: Esraa Samaha
Advertising Agency: Advantage Marketing and Advertising, Cairo, Egypt.

9.7.10

Canadian Tourism Commission (CTC)| Experiential marketing

It's clear to me now that to develop true brand experience you have to integrate social media.
The formula for { brand 3.0 } =Experiential marketing+ Social media marketing.

The Canadian Tourism Commission (CTC) has launched interactive murals to inspire Americans to book a Canadian vacation. These murals have taken over the streets of New York, Chicago and Los Angeles this summer - pulling content from Twitter to display real-time updates from and about Canada.

The digital storescapes celebrate the CTC's comprehensive social media strategy, and follow its 2009 Marketer of the Year award from Marketing Magazine.

The Canadian Tourism Commission can be found on the following social channels:

7.7.10

MINI Brand Store

Via Mini

A cost analysis of the BP disaster

It's a real challenge for any PR Guru to stand up against this... all the money on the world will not help BP ...

the best communications tip i can give you at this stage... BP TOP executives... shut the fuck up and leave your position at once... any talking you do will make things worse for BP brand...

Infographic source\\Financial Times

5.7.10

Made of milk copycats

THE ORIGINAL?
Milk “Because you’re made of milk”– 1999
Source : Cannes Archive Online,
Agency : Almap/BBDO (Brazil)
LESS ORIGINAL :
Slovak association of Dairy – 2010
Source : Adsoftheworld
Agency : Jandl, Bratislava (Slovakia)

28.6.10

Graco Cribs| A Crib of Dreams

The copy reads- When your baby sleeps you sleep like a baby.
Graco A Crib of Dreams

CREDITS

Advertising Agency: Ogilvy & Mather, Santiago, Chile

Chief Creative Officer: Cesar Agost Carreno

Creative Director: Felipe Manalich/Nicolas Neumann

Copywriter: Nicolas Neumann/Felipe Manalich

Account Supervisor: Eric Krohn

Art Director: Gonzalo Navarro

Photographer: Renato Del Valle

27.6.10

Cannes2010: HARVEY NICHOLS| WOLVES

Y&R Dubai you earned it!!

Renault Commercial Vehicles: Boxes

Amazing... few years back i was in discussion -DE-Brief- with strategist Mahmoud Khattan on how to position "fit" Volvo in Saudi Arabia.
Capitalizing on five years protection and finance plan, we visually start seeing one monument of Saudi standing behind one of our S80 images.
The direction was not liked/ endorsed by CD Mazen Hassan at that time ... can't remember why!
I recall positioning was something like" five years and your Volvo remins same"

This ad by Neogama/BBH, São Paulo, Brazil relises the visionary approach we had on how to move Volvo metal in saudi overcrowded, price sensitive and reputation driven.

Great work that will sell for sure...

Renault commercial vehicles.
With you from the start.

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Chief Creative Officer: Alexandre Gama
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Copywriter: Márcio Juniot
Art Director: Pedro Utzeri
Advertiser's Supervisors: Cássio Pagliarini, Vanessa Castanho, Tenile Vicenzi
Planners: Eduaro Lorenzi, Luciano Di Eugêncio
Producers: Kiyoshi Takahashi, Daniel Terlizi
Art Buyers: Mariah Bayeux, Rubens Gomes
Photographer: Bruno Cals
Other Credits: Eduardo Oliveira, Alessandra Perez
Account Managers: Thaís Pedro, Michelle Zeguer, Guilherme Bernardes
Account Supervisor: Luis Tosi